The Fragrance Foundation UK Awards
Honouring Excellence in Scent since 1992
Established in the United Kingdom in 1992, the Fragrance Foundation UK Awards stand as the pinnacle of recognition in the world of fragrance – widely acclaimed as “the Oscars of the Fragrance Industry.” This annual celebration in London brings together the finest minds and talents from across the sector, alongside a dazzling array of celebrity guests which have previously included Arlene Phillips, Julien Macdonald, Kim Kardashian, Natasha Kaplinsky, Paris Hilton, and Richard E. Grant. The evening has previously sparkled with live performances from artists such as Alesha Dixon, Blue, Boyzlife, Sophie Ellis-Bextor and The OverTones, making it a true highlight of the industry calendar.
The awards are embraced by the entire fragrance community, with enthusiastic support from press and retailers who amplify the excitement through advertising, in-store promotions, and consumer engagement campaigns.
It’s more than an event—it’s a celebration of creativity, innovation, and the power of scent.
“These awards are so special to the whole of the fragrance industry and for me,
I am so lucky to work in a fabulous industry that supports one another and recognises the talents of others.”
Linda Key Jackson, CEO, The Fragrance Foundation UK
