Criteria: A fragrance campaign that uses different forms of communication, launched in 2025. Including but not limited to broadcast, print, influencer, experiential, social and digital campaigns.
Judging: Judged by experts in film, styling and production who will consider the cohesiveness of the campaign across multiple channels, the interaction with audiences, the visual translation of the scent and the commerciality of the piece, not just the creativity. Please do not upload assets. Submit a PowerPoint via WeTransfer to production@fragrancefoundation.co.uk. Should include, if relevant, print campaign, ad commercial and any other relevant media content to support nominations. Criteria: Any fragrance product, collection or scent delivery launched in 2025 considering the overall design, innovation and sustainability of the product. The product must be one of the following: recyclable, biodegradable or reusable.
Judging: Judged by experts in design who will consider the overall design, innovation and sustainability of the product. Criteria: Candles and diffusers recognising craftsmanship, uniqueness, complexity and quality of the fragrance. This category is open to any new interior fragrance that was launched in 2025. 6x product will need to be sent in for judging.
Judging: Judged by an independent panel of experts. Criteria: Recognising the perfumer behind the olfactive masterpieces launched in 2025. Nominations open to independent perfumers and perfumers represented by a compound house. Please note compound houses must nominate on behalf of their perfumer. 12x unmarked vials will need to be sent in for judging. Please contact info@fragrancefoundation.co.uk for your code to add to the plain vials.
Judging: Judged blind by the previous year’s Jasmine Award winners. Criteria: Open to all authorised retailers whether in store or online. Submit 200 words to support your nomination.
Judging: Voted for by TFF UK member brands only. Criteria: Open to all fragrances launched in 2025.
Judging: This category will be decided by a public vote. Criteria: Recognises an emerging fragrance brand that has made a significant impact within the UK fragrance industry over the past 3 years. The winning brand will have demonstrated exceptional creativity, innovation, and a clear challenger mindset – redefining category expectations and reshaping how consumers experience fragrance.
Judging: Voted for by TFF UK members, considering Brand Identity, Creativity and Innovation, Challenger Impact and Spirit. Criteria: Open to perfumers or an individual in their first 3 years. This award celebrates a perfumer or an individual within their first three years in the fragrance industry who demonstrates exceptional creativity, innovation, and authenticity. You need to demonstrate the impact, distinctive vision, and how you’ve shaped the future of fragrance through artistry, quality, and influence.
Judging: Voted for by TFF UK members. Criteria: Sold in 30 doors or fewer. Creative, artisanal, unconventional. For example, an average price benchmark for this category is: £113 for a 50ml. (*All data supplied by Circana).
Judging: Voted for by TFF UK members. Criteria: Heritage-rich, exclusive, luxury retail experience. For example, an average price benchmark for this category is: £87 for a 50ml. (*All data supplied by Circana).
Judging: Voted for by TFF UK members. Criteria: Aspirational, accessible luxury, celebrity backed, broad but selective distribution. For example, an average price benchmark for this category is: £57 for a 50ml. (*All data supplied by Circana).
Judging: Voted for by TFF UK members. Criteria: Affordable fragrances, designed for broad appeal and high-volume sales. For example, an average price benchmark for this category is: £16 for a 50ml. (*All data supplied by Circana).
Judging: Voted for by TFF UK members. Criteria: Best digital innovation that looks at the groundbreaking use of digital technology within the fragrance industry, recognising initiatives that elevate the consumer experience, enhance storytelling, or transform the way fragrance is created, discovered, or enjoyed. Eligible entries may include – but are not limited to – innovations involving augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and other emerging technologies. Please do not upload assets. Submit a PowerPoint via WeTransfer to production@fragrancefoundation.co.uk. Should include, if relevant, digital campaign and any other relevant digital innovation content to support nominations.
Judging: Judged by experts including at least one retailer. Criteria: Retail or brand activations including pop-ups, roadshows and concept stores. Submit a link through to the activation to support your nomination. Include a photo of the retailer/brand activation, pop-up, roadshow, or concept store if relevant.
Judging: This category will be judged in two rounds. The public will vote for the first round through social media channels. Then the top 3 activations will be judged by a panel of influencers, journalists and retail experts to determine the overall winner. Criteria: The best in all areas of a launch. Awarding the fragrance launch that has created a full 360 campaign in-store, online, and on social media. This fragrance will have revolutionised the fragrance market and been particularly creative in the formulation, packaging, marketing, and advertising. You will need to provide a portfolio that demonstrates the above. Submit additional information via e-mail to info@fragrancefoundation.org.uk to support your entry.
Judging: Judged by a panel of retailers. Criteria: The Icon of the Year award celebrates an individual who has made an extraordinary impact on the fragrance industry by redefining its boundaries through creativity, innovation, and cultural influence. The award recognises those who have contributed significantly globally within the past year through the development of groundbreaking fragrances, disruptive concepts, or visionary approaches that challenge tradition. Honourees are evaluated on their creative contributions, cultural resonance, and ability to inspire trends that extend beyond the industry, as well as their innovation in areas such as sustainability, digital engagement, and inclusivity. Commercial success and market impact are also considered, alongside the individual’s capacity to inspire future generations and leave a lasting legacy. More than popularity, this award honours true visionaries who elevate fragrance as both an art form and a cultural force, shaping consumer perceptions and expanding its reach across demographics and geographies. Along with 200 words, submit a high-res headshot.
Judging: Voted for by TFF UK members.