The launch of Infiniment Coty Paris in 2024 made history.  The next generation of fragrances whose longevity and scent are augmented by science, define new codes for the perfumery of tomorrow, and reshape how consumers can experience fragrance.

A new, innovative collection of 14 fragrances conceived around four complementary guiding principles: scientific innovation to serve longevity and scent; sustainability through reusable packaging; concentrated formulas free of added chemicals; and a creative echo to all forms of art.

Refined formulas challenge the traditional head-heart-base fragrance structure due to the patent-pending “molecular aura” that controls the evaporation of precious olfactory molecules, extending the fragrance’s depth up to 30 hours.  In addition to this molecular aura, each gender fluid formula contains concentrated perfume, purified water and upcycled alcohol.

The glass bottle, virtuous down to it’s second-skin plant-fibre case, is as minimalist as it is complex to create.  Asymmetrical and infinitely refillable, it’s stackable design becomes a medium of artistic expression.  In totality it is Artcycling: a bottle designed to be kept, never thrown away.

Developed by leading perfumers and elevated by Coty’s expertise, with exclusive UK distribution in Liberty, these uniquely authentic and personal olfactory experiences embody the perfumery of tomorrow.