From launch, Tulpa Club has taken a multi-sensory approach, with each release designed as part of a wider creative framework rather than an isolated product. We treat fragrance as a narrative medium, not just a commodity. Story is established first, shaping the overall intent, before notes, artwork and other elements (comics, playlists, short films) are developed – a robust narrative foundation rather than a story applied retroactively.

Our consistent, highly-individual brand approach resists the pressure to follow trends or replicate from elsewhere. Instead, differentiation comes through atmosphere, storytelling and emotional depth, underpinned by strict focus on fragrance quality, balance and wearability. Fragrances are supported by original creative works but are designed to stand on their own, ensuring accessibility alongside depth.

We are a new brand with the restraint of a mature one: small, coherent collections that truly honour a concept; considered creative direction rather than trend-led cues. This approach rapidly established a recognisable identity, a foundation on which each release has built, contributing to strong audience engagement. This is reflected in repeat sell-outs, international retail partnerships and organic press coverage.

Tulpa Club’s brand is defined by clarity of vision: treating fragrance as a medium for art, storytelling and creativity.