Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question that invites you to challenge conventions, experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm.

The fragrance expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent. Master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville opened a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid. Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness.

The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart. The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour. This fragrance is also refillable.