Introducing Ludatrix from Vyrao, a groundbreaking genderless fragrance for passion and arousal, made with neuroscience-backed natural ingredients proven to enhance sensuality, energy, and happiness.

Vyrao’s tenth fragrance sees founder Yasmin Sewell continue her collaboration with perfumer Meabh McCurtin and the Science of Wellness program at IFF, harnessing the healing power of plant ingredients in scent. This time, Vyrao presents a revolutionary take on sex through two unexpected, uplifting fragrances: Ludatrix and its sister scent Ludeaux, encouraging fun and play in pleasure.

Clean, sophisticated, and seductive, Ludatrix is composed with daring notes of lipstick and latex, delicate rose, energising Sichuan pepper, and courage-boosting orris. Ambrette sparks arousal, while cedarwood, sandalwood, and olibanum promote positivity and protection. Sensuality-enhancing ambrox and musk add depth and empowerment.

Ludatrix centers on neuroscience-backed ingredients proven to boost sensuality by 81%, energy by 56%, and happiness by 57%, as measured by IFF’s Science of Wellness program, combining 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and AI to verify scent’s impact on emotional wellbeing.