Wild Iris is a specialist niche fragrance emporium, dedicated to curating exceptional niche and heritage brands. In its first year it has seen huge growth, attracting visitors from across Europe, the United States and Southeast Asia, including Malaysia, as well as a loyal home-grown customer. It has become a destination spot for fragrance lovers and collectors.

Its dedicated event space offers fragrance enthusiasts the opportunity to meet perfumers, brand founders and experts, beyond the confines of London. Wild Iris has hosted book launches, new brand and new fragrance launches and has an exciting line up of events scheduled for 2026 with award-winning fragrance journalists and content creators.

Social Media engagement is increasing all the time, resulting in a devoted fragrance community. The store hosts a Sunday Social group, providing a forum for enthusiasts to connect and share their passion for fragrance. Wild Iris regularly welcomes fragrance writers and specialists seeking distinctive and emerging brands, and as such, has been featured on a number of podcasts and fragrance publications.

Wild Iris offers a unique environment for brands, both new and established, to showcase their creations in an exclusive environment.