The display featured an impressive suspended art installation dedicated to our original M01 and E01 fragrance pairing. In signature E01 purple, the four corner podiums and a striking central interactive screen are designed to be admired from all levels of the store. Every customer is invited to interact with the touchscreen, where animated molecules ‘dance’ and reveal a personalised colour/scent match. Our retail team, led by Jolita then activates a rising sample dispenser, gifting a 2ml sample that corresponds to the selected colour. There’s also plenty to explore at the podiums, where customers can engage with interactive ferrofluid molecules in glass risers, responding to magnets – a tactile nod to the brand’s science-meets-art DNA. Above, 30 dramatic panels hang from the ceiling, visible from every floor. At 10 metres tall and weighing nearly 1 tonne, these illuminated panels emulate the binary code pattern found on our packaging, creating a powerful visual spectacle. We also launched our event community programme Club 01.