Introducing Electric Rhubarb, an unexpected, bubbly white floral. White florals, island gardenia and powdery sandalwood are combined with the scent of English rhubarb and a blast of salty sea air. If the feeling of laughing and sipping perfectly chilled Prosecco on a summer’s afternoon could be bottled, this would be it.

Created by Jérôme Epinette, known for his mastery of natural ingredients, using sustainable, responsibly sourced raw materials as part of the brand’s pioneering sustainable practices. Electric Rhubarb is luminous, sparkling, charming and fun-loving.

At the heart of Electric Rhubarb are its carefully selected hero ingredients. Rhubarb delivers a semi-sweet green citrusy scent which smells of summer – a bit like grapefruit and strawberries. Gorgeous on hot day to add fruitiness but isn’t too sweet. Gardenia adds a bright, white floral, island gardenia is an elegant classic with a twist: creamy dew drenched petals warmed by the sun with a surprising dash of milky coconut. Australian sandalwood forms a beautiful soft, powdery base – more delicate than traditional sandalwood and an environmentally ethical alternative. Together, these notes form a bubbly white floral that feels fresh, modern and irresistibly wearable.