Prem Rouge by Dilli House

Prem Rouge is the UK’s first 100% natural, water-based perfume designed for layering. Where the industry relies on alcohol, we’ve built something different: two complementary scents – rose and tuberose – that you can wear alone or together.

The formulation uses natural ingredients. Water-based means no alcohol, no compromise on luxury. It’s perfume for people who want wellness and beauty in the same bottle.

We’ve made sustainability non-negotiable. Boxes, labels, inserts, and sample sachets biodegrade. Glass bottles, aluminium spray pumps, and cardboard recycle. Bottles and boxes are designed for reuse. Each of the 729 limited edition sets includes curated ambient music and original artwork – perfume as a multi-sensory experience, not just scent.

At £160, Prem Rouge sits in quiet luxury territory. We’re not following trends. We’re asking: what if perfume could be natural, layerable, and alcohol-free without compromising on quality? As an emerging brand, we’re demonstrating that innovation and sustainability don’t require sacrifice – they require intention.

Prem Rouge doesn’t shout. It invites you to notice what matters.