I founded Olfactive O as a British independent perfume house, now recognised as a niche leader in experiential fragrance discovery. From the outset, I set out to challenge how people choose perfume and make the complex world of niche fragrance more accessible, moving away from trend-led narratives and towards personality intuition, and lived experience.

At the heart of Olfactive O is Sniff & Sip – my trademarked fragrance experience and the defining pillar of the brand. Through Sniff & Sips, I strip back the marketing mystique of perfume, sharing the process behind the scenes and opening up the craft in a way that is warm, accessible and engaging. In the past year alone, I have hosted 63 Sniff & Sip events, helping people build confidence, curiosity and a deeper connection to scent.

Sniff & Sip is now widely recognised as a signature format, with a monthly residency at Soho House alongside corporate, private, members’ club and retail events. I collaborate with respected spirits brands and wine experts creating multi-sensory experiences that invite more people into the magic of fragrance. Today, Olfactive O is a brand people actively seek out and connect with, reshaping fragrance as something personal, human and deeply relevant.