A modern and intensified interpretation of the Maison's first ever fragrance, the iconic Colonia, originally launched in 1916, Colonia Il Profumo draws from the golden radiance of the Italian sun with a refined blend of ylang ylang and patchouli, which enhance and prolong the citrus notes throughout the fragrance. [PARA] The top notes feature an exquisite blend of bergamot, grapefruit, blood orange, and petitgrain, delivering an initial burst of fresh, zesty aroma that captivates the senses. At its heart, Colonia Il Profumo blooms with the aromatic allure of rosemary, the volume, intensity and opulence of ylang ylang, and the unique touch of orange leaves absolute. [PARA] Ylang ylang was specifically chosen for its multi-dimensional notes that sublimates the golden fruits and their presence throughout the whole sillage adding modernity and richness to a timeless icon. The base notes are anchored by the sophisticated depth of vetiver oil and patchouli, giving structure and character to the fragrance. The fragrance's yellow hue evokes the warmth of the Italian sun and the zest of citrus fruits, while the bottle features a golden-tinted base for an intense and robust visual experience.
The scent of mystery, Sweet Enigma is the latest addition to the brand's Art Nouveau collection - an exclusive hexad of fragrances designed for serious perfume aesthetes where each scent is an ode to iconic emblems of the Art Nouveau era, transformed into the ultimate object of luxury. Unveiling an alchemy of emotion, craftsmanship and creativity, Sweet Enigma is a gourmand fragrance that reimagines the enigmatic allure of Oriental Enigma with a softer, more delectable twist. [PARA] A mesmerising contrast unfolds as juicy strawberry meets velvety pistachio, elevated by warm tonka and sensual vanilla for a complex scent that is both comforting and seductive. As it deepens, toasted sesame adds nutty warmth, enriched by amber-like benzoin and grounded by modern woods, leaving an enigmatic, lingering trail. [PARA] Bold yet delicate, luminous yet mysterious, Sweet Enigma is a timeless fusion of elegance and intrigue, celebrating feminine allure with a contemporary twist. Housed in a striking bottle that showcases exceptional artisanal craftsmanship, the mask motif enhances the perfume's aura of seduction and enigma, embodying mystery, sophistication and hidden beauty. Crafted by perfumer Anne-Sophie Behaghel (Flair).
Cecile Zarokian presents Outlands as an invitation to journey into the beyond. The opening of the composition is unexpectedly light-hearted: an invigorating array of bright citruses, emphasised by candied Lemon. However, as the voyage continues, the landscape becomes more extraordinary. [PARA] A rich, multi-faceted Patchouli – projecting heat, humidity and verdancy in equal measure – compels the intrepid traveller to move deeper into the cryptic landscape. Finally, an amber accord – reverberating with the potency of balsams and resins – entices a progression to the ultimate encounter, where we find ourselves reflected and remade. [PARA] As indescribable as it is familiar, Outlands makes use of extraordinary contrasts between light and shade to capture the ever-shifting inevitability of the future. The Essences lies in an extraordinary double-infusion process which marks a genuinely exciting development in the art of perfumery. The concentrate for each of the Essences is infused with sandalwood chips obtained from trees growing in ancient groves in Australia's Western Desert. The bioethanol in which the concentrate is eventually diluted – after an astonishing six-month ageing period – is infused in hand-made, artisanal oakwood barrels.
Shantung Dream is the latest addition to the Angela Flanders Atelier Collection, a new series of perfumes that draws inspiration from a cherished family heritage in textiles. [PARA] The perfume unfolds with vibrant top notes of neroli and petitgrain, which drift above a floral heart composed of gardenia, jasmine, sweet orange and fig. Beneath these layers, the fragrance settles into a warm and comforting base accord, featuring rare sandalwood, tonka bean, amber and tolu, enhanced by a delicate touch of musky ambrettolide. [PARA] The scent is reminiscent of Mediterranean summers, memories of orange blossom drifting on the warm breeze, the sensation of sun-baked terracotta tiles beneath bare feet and the gentle touch of sun-kissed skin. [PARA] As luxurious as silk and as radiant as sunshine, Shantung Dream offers a captivating bouquet of white florals, delicately balanced on a foundation of warm amber base notes, and evokes the elegance of handwoven shantung silk, seamlessly blending fresh, luminous blooms of gardenia and jasmine with a rich, comforting warmth that lingers softly on the skin.
Yaqoot opens with a bright yet composed blend of raspberry and pineapple, lending the fragrance a fresh, modern lift. At its heart, tuberose emerges with a smooth, understated richness, offering softness and quiet sensuality rather than excess. The fragrance settles into a warm base of vanilla, creating a lasting impression that feels calm, assured, and refined. [PARA] Named after the Yaqoot stone, historically associated with strength and beauty, the fragrance draws inspiration from the shifting tones of the desert at dusk, when light deepens and colour becomes more contemplative. This sense of transition shapes the composition, moving from radiance towards depth with measured elegance. [PARA] Launched in 2025, Yaqoot reflects a modern interpretation of luxury within the world of Arabian Oud. It honours heritage while embracing a contemporary sensibility, reinforcing the brand's evolution as a house that grows with time. With its balanced composition and confident restraint, Yaqoot resonates strongly with a new generation of fragrance wearers, including Generation Z.
The crisp note of Grapefruit. A rush of Lavender scent. An earthy base of Vetiver. All wrapped in the velvety seduction of Cuirissima LXR, the exclusive Aramis leather essence. [PARA] A woody, green neo-fougère, this energizing men's fragrance boosts feelings of energy with emotion-enhancing molecules. Fresh airy notes and an addictive leathery warmth mix with notes of Orris and Patchouli leaving a lasting trail. [PARA] 3 KEY NOTES: Grapefruit (Top), Lavender (Heart), Cuirissima LXR, exclusive Aramis Leather essence (Base) [PARA] In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men's cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time. [PARA] Today, Aramis Fragrance is revitalized and reimagined for a new generation. More than 60 years later, leveraging the brand's rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power.
The fragrance is a delectable fusion of Black Cherry and Marshmallow Meringue. It begins with rich, sweet notes of Sugared Honeysuckle Petals and Black Cherry Jubilee. [PARA] At its core, a dreamy blend of Jasmine and fluffy Marshmallow Meringue unfolds. The fragrance settles into a cozy finish with the warmth of Glowing Amber and Soft Musks, transporting you to the moon and back.
Float through the air with Ariana Grande Glinda Bubbly Pink, a delightful and sugar-spun scent. The fragrance opens with a magical blend of juicy Blush Nectarine, bright Pink Pepper, and crisp Pink Sparkle Apple. The notes moves into a delicate blend of Charming Princess Tulip and Dewy Peony. [PARA] True to the character, this beautiful fragrance remains grounded with notes of Cedarwood, Sandalwood, and Sugared Musks. [PARA] Make a thrillifying return to Oz with Elphaba Enchanted by Ariana Grande Fragrances, a new limited-edition WICKED: For Good fragrance. [PARA] Ariana Grande Elphaba Enchanted is complex, layered, and surprisingly addictive. Soar to new heights with top notes of Green Glow Apple, Airy Freesia, and Midnight Black Plum. Elphaba Enchanted evolves with its unique blend of Moon Flower, Vanille Caviar, and Emerald Cocoa Accord. [PARA] The journey ends with Smoldering Oudwood, Oak Moss, and rich Vanilla Elixir, a tribute to the forest, where Elphaba's most important moments take place.
SÌ PASSIONE RED MUSK awakens the senses with its vibrant embrace of musk, infused with the red energy of a luscious strawberry extract and the timelessness of elegant rose. [PARA] Like all the SÌ PASSIONE fragrances, SI PASSIONE RED MUSK is a scent crafted for the women of today, who follow their heart and dance to their own beat. Women who are passionate. Women who live for what resonates deeply. [PARA] As Sì passione red musk unfolds, the musk becomes even more captivating, blending with the heart of rose absolute and comforting milky notes. At the base, musk is amplified with the soft sensuality of vanilla. [PARA] Top note: Luminous strawberry extract. Heart note: Velvety rose absolute heart & milk accord. Base note: Rich and sensual white musk. [PARA] The iconic Sì bottle is reimagined as a declaration to passion with its vibrant, translucent red color. The matching cap adds a bold touch, reflecting the fragrance's intensity. Embossed with the Sì logo, the bottle becomes a precious object of desire. Awaken your senses and discover the passion that makes your heart beat.
A true #fragtok sensation, Stronger With You dominated with a new Parfum-strength juice, and a new campaign to support. [PARA] To embody the powerful allure of STRONGER WITH YOU PARFUM, Emporio Armani unveiled a campaign starring a charismatic new global ambassador, actor Nicholas Galitzine. Dancing amidst his energetic crew to the strains of Underworld's iconic 90's track Born Slippy, the actor showcases the strength and freedom found in togetherness, as he is immersed in the warm cast of a vibrant party atmosphere. [PARA] Filmed in a setting reminiscent of the fragrance's own amber hue, the film, directed by French duo The Blaze, captures both the scent's intensity and the contagious energy of togetherness, echoing the exhilarating feeling of shared moments. [PARA] The juice itself intertwines our signature chestnut accord with a spicy and warm leathered vanilla. This smooth scent leaves an unforgettable impression, all captured in the signature STRONGER WITH YOU bottle. [PARA] Cécile Matton, who crafted all Stronger With You fragrances, says of this novelty: "The aromatic freshness of lavender is enhanced by vibrant spicy notes, while the chestnut takes on an intense leathery nuance, offering a trail that is both refined and magnetic."
A reverential reconstruction of M. Balenciaga's 1947 icon—the House's first perfume—Le Dix is an olfactory time capsule. Its name, meaning "The 10" in French, refers to 10 Avenue George V—the historical address of the original Balenciaga Couture salon, ateliers, and perfume store in Paris, where the House's couture shows are still held today. [PARA] Revitalized by blending precious iris absolute with innovative isolated iris aldehydes. The scent's unmistakable oversized silhouette transcends time beyond nostalgia. Exuding elegance and grace, enhanced by violet leaf absolute and incense essential oils, Le Dix emerges reimagined and renewed—not repeated—a renaissance that bridges past and present in a single composition.
Bentley Fragrances unveils Become Zenith, a new chapter in the brand's fragrance story. Building on the success of Become, this elevated Eau de Parfum embodies ambition, refinement, and the relentless pursuit of excellence. A fragrance designed for those who never stop at the summit but always seek the next horizon. [PARA] Bentley Become marked a bold new chapter for Bentley Fragrances. The extraordinary scent heralded a fresh new beginning, unveiling a visionary design and daring direction. Bentley Become invited you to embark on a journey of self-discovery, to unfold your story. Now, Bentley Fragrances encourages you to elevate your journey with Bentley Become Zenith. [PARA] Become Zenith is inspired by those who chase what lies beyond. It celebrates determination, vision, and the belief that greatness is never behind us but always ahead. Composed by perfumer Violaine Collas, renowned for her exceptional work in fine fragrance, Become Zenith balances elegance with power. The captivating scent features addictive violet leaf notes intertwined with rich, elegant leather undertones, creating an aura of exquisite allure. A fragrance for someone who knows where they are heading.
BOSS Fragrances takes BOSS Bottled beyond boundaries to present a new olfactory signature. BOSS Bottled Beyond: the first premium ginger-leather EDP. The duality of these distinctive ingredients—echoed in the Double B monogram on the bottle—incites double the motivation, double the success. [PARA] BOSS Bottled defined the male scent market with its 1998 launch of the first men's gourmand fragrance. Confident and contemporary, the fragrance family expressed the spirit of the BOSS man. Since the release, the BOSS brand has evolved alongside the meaning of success, which is now not only about pursuing personal ambitions, but also about celebrating peers. [PARA] This first premium ginger-leather fragrance embodies two distinct facets of sensuality: one electrifying and fresh, the other deep and carnal. The duality of these two ingredients breaks from the separation between top, heart, and base, and creates two ingredient poles, defying the traditional fragrance pyramid. [PARA] From aspirational stardom to relatable fandom, BOSS RECOGNISE BOSS. In a monumental move, three exceptional A-listers—Bradley Cooper, Maluma, and Vinicius Junior—become new global ambassadors of BOSS Bottled Beyond.
BOSS Bottled Bold Citrus, a new, limited-edition Eau de Parfum from BOSS Fragrances. This powerful new scent captivates with an explosion of oversized citrus notes that put an unexpected, XXL twist on the signature BOSS Bottled scent profile. The original fragrance's woody backbone is played against outsized, zingy notes that awaken the senses. [PARA] BOSS Bottled Bold Citrus has been crafted by Sophie Labbé and Honorine Blanc from Firmenich with radiant citrus notes that speak to the carefree spirit of summer. The fragrance opens with an intense splash of Primofiore Lemon and Bergamot top notes. Zesty accords pulse vividly through the heart, with honeyed Elemi extract and green, leafy Geranium Bourbon essence amping up the brightness. [PARA] Patchouli and Vetiver essences form a richly textured base, closing this noble composition with a nod to the original BOSS Bottled woody olfactive signature. Delivering a burst of boldness with instant impact, this refreshing fragrance takes inspiration from the BOSS man's confidence, and sophisticated warm-weather pursuits.
The ultimate expression of purity and refinement, Brioni unveils Les Extraits de Parfum - a luxury that whispers softly rather than shouts to tell a story of quiet sophistication. With a serene beauty that transcends the ordinary, here, Brioni's iconic design codes are distilled into moments of authentic olfactory allure. The collection invites an appreciation of an artistic vision that allows pure forms and precious extracts to speak for themselves. [PARA] Free from unnecessary adornment, Les Extraits de Parfum stand as testaments to sensuality, serenity, and stillness.is a symphony of purity and refined elegance. [PARA] The exquisite composition of Iris Exquis opens with the sparkling, verdant brightness of verbena, softened by the crisp green of violet leaves and the gentle warmth of black pepper. At its heart, a delicate iris blooms, its powdery grace entwined with the aromatic clarity of lavender and the subtle intrigue of carrot seeds - a poetic interplay of floral and herbaceous notes. The dry down lingers with effortless finesse, as the velvety touch of suede and the earthiness of patchouli are lifted by the delicate, textured nuance of mate. A fragrance that captures the essence of timeless luxury.
Silenzio is one of three new luxury fragrances that launched exclusively at Harrods to celebrate the fashion house's major presence in the department store over the 2025 festive season and as new additions to the Incanti Poetici collection. Defined by its genderless spirit and aim to transform perfumery into a refined dialogue between poetry, nature and the human soul – it is a reflection of the heritage-rich Brunello Cucinelli universe. [PARA] The fragrance opens with the brightness of Italian bergamot, intertwined with the golden preciousness of saffron and the spicy liveliness of cardamom, giving life to a noble, silently powerful creation. At its heart, an exclusive salted caramel accord envelops a lively cinnamon with soft sensuality, while a delicate oud and a mysterious ylang-ylang add depth to the olfactory tale. [PARA] The base, soft and sensual, reveals the velvety caress of vanilla and musk, enriched with amber nuances that leave a deeply memorable, warm and enveloping sensation on the skin. This fragrance is the work of revered perfumer, Jordi Fernández who was inspired by the natural force that fosters the fusion between man and nature. Key Notes: Italian Bergamot, Ylang ylang, Cinnamon Bark, Salted Caramel Accord.
A new chapter of fragrance intensity within the Burberry Goddess fragrance story. A celebration of the strength, confidence and kindness within. [PARA] Created by renowned perfumer Amandine Clerc-Marie, the new Parfum introduces unexpected twists. 'I amplified the power and sensuality of the three signature vanilla accords at the heart of the Goddess fragrance,' says Clerc-Marie, who also included a surprising soft suede accent at the base–evoking the generous warmth and sensuality of the fabric. [PARA] At the top sits a vibrant raspberry accord, sharp but not cutting, which is paired with aromatic lavender essence for balance. It's a radiant way into the sensuous heart of the fragrance: the signature trio of vanillas – infusion, caviar and absolute. At the base is the suede, bringing warmth, sensuality and texture. [PARA] 'This new fragrance speaks of transformation and the feminine energy within everywoman. It's self-assured, deep, and vibrant, a harmonious blend of sophistication and sensuality,' adds Amandine Clerc-Marie, perfumer. 'It is a tribute to the Goddess within every woman, celebrating her strength, grace, and allure.'
Burberry Her Eau de Parfum Intense – A vibrant, gourmand fragrance with a British twist, Her Eau de Parfum Intense is a fragrance for women who live life to the fullest. Its bolder scent captures an even more intense character, encouraging wearers to be daring, confident and free-spirited. [PARA] A new addition to the Burberry Her family, Her Eau de Parfum Intense amplifies Her's signature scent with fruity notes of wild strawberry and orange blossom accord, rounded with warm ambery wood. [PARA] Burberry's iconic Her Eau de Parfum Intense comes in a new design of a deeper lacquered matte pink, representing the intensity and femininity of the fragrance.
ByErim's Hair Dew collection reimagines hair fragrance — transforming an everyday mist into a sensorial, hair-kind experience that delivers both care and couture. Our Hair Dew is carefully formulated to nourish, protect and scent hair without compromise: alcohol-free, enriched with keratin and lipid-rich oils, it helps smooth the cuticle, reduce frizz, and add light-reflective shine — making it suitable for all hair types, including colour-treated, curly, or fine hair. [PARA] The OudRose variant marries British rose, jasmine and cardamom with a warm, ambered oud base — a refined, unisex floral-oud that evokes sophistication and timeless elegance. CedarSmoke, by contrast, offers a smoky-woody profile: cedar and sandalwood intertwined with resinous woods and a clean, airy freshness — modern, minimal, and effortlessly wearable. [PARA] Beyond just scent, Hair Dew is a ritual — mist onto mid-lengths and ends (or a brush) after styling — to impart a subtle, long-lasting fragrance and luminous finish that sets it apart from traditional hair perfumes. With its unique fusion of haircare benefits, inclusive formulation, and dual fragrance artistry, ByErim Hair Dew stands out as a true hair-beauty innovation deserving of recognition.
Byredo Bal d'Afrique Absolu represents the pinnacle of modern luxury perfumery, combining craftsmanship, storytelling and sensory depth in a way that has made it a clear consumer favourite. Inspired by Ben Gorham's personal connection to Africa and his father's experiences living and travelling across the continent, the fragrance celebrates the region's vibrant influence on dance, art and music. [PARA] The Absolu edition deepens the original's signature by intensifying its gourmand warmth and enhancing the contrast between bright freshness and addictive depth. It opens with radiant bergamot, lemon and blackcurrant, then moves into a sensual heart of praline, musk and violet, before settling into a rich base of cedar, vetiver and warm black amber. [PARA] This long lasting and emotionally resonant juice has become a go to choice for consumers seeking character, warmth and modern sophistication. Its luxury appeal is elevated by its new bottle, featuring a Yakisugi inspired cap that reflects intensity and craftsmanship, paired with a silver and gold atomizer and a deepened parfum hue that hints at its heightened concentration. Bal d'Afrique Absolu is more than a fragrance; it is an immersive expression of culture, artistry and contemporary luxury.
Carolina Herrera's La Bomba stands out as the consumer choice and ultimate prestige fragrance of 2025 thanks to its undeniable launch impact and broad emotional appeal. Celebrating boldness, joy and unapologetic self expression, the scent has connected with a diverse audience. [PARA] Its high energy composition opens with vibrant pitaya, moves into an explosive heart of cherry peony and frangipani, and settles into warm solar vanilla, creating a magnetic trail. La Bomba captures the spirit of the modern woman, luminous, dynamic and unforgettable. [PARA] Its fruity floral structure feels both innovative and unmistakably Herrera, balancing exotic freshness with floral intensity and a radiant, long lasting base. This harmony of craftsmanship, originality and emotional storytelling has made it one of the most sought after fragrances of the year. [PARA] With its striking identity, addictive scent profile and empowering message of authenticity, La Bomba has won consumer loyalty and firmly positioned Carolina Herrera at the forefront of prestige perfumery in 2025.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Carolina-Herrera-La-Bomba-Best-Activation.pptx]
Cerruti VIVO marks a bold new chapter for Cerruti 1881, born from a breakthrough idea that feels unmistakably relevant to today. At its heart, VIVO introduces a vibrant amber fougère crafted to appeal to a younger generation. Its name, meaning "alive" in Italian, is translated into eighteen languages across the bottle, celebrating the diversity and cultural richness of the modern world we live in. [PARA] The fragrance opens with an energetic hit of crisp apple and zesty ginger, lifted by fresh cardamom and pink pepper for an immediate sense of vitality and movement. The heart reveals an unexpected blend of rum and sesame absolute, adding depth, texture and personality, softened by the warm, aromatic nuances of tagetes. [PARA] As the scent settles, Haitian vetiver, saffron and ambroxan come together to deliver a confident, sensual trail that lasts on the skin. VIVO comes in an innovative, tactile bottle where interaction is central to the experience: by aligning the vertical V with the iconic 1881, customers quite literally break the code to access the fragrance. Finished with a brushed steel blue cap and a flash of neon orange gloss, the design feels bold, striking and subversive, overall.
A luminous new CHANCE that dazzles with splendour. CHANCE EAU SPLENDIDE, a magnetic fragrance that releases an olfactory whirlwind, diffusing a fruity-floral fragrance trail that is captivating and elegant. The bright, sparkling raspberry accord, with facets of crisp fruit, rose and violet, soars before revealing a rich and luminous floral heart of rose geranium. This geranium, with a naturally rosy scent and a subtle minty note, is grown in the CHANEL fields in Grasse. [PARA] It is accompanied by a sophisticated touch of powdery iris and a mysterious cedar-white musk accord. An olfactory whirlwind leaves a fruity floral fragrance trail that is elegant and captivating. [PARA] For CHANEL, luck embodies an attitude, a way of being. A statement of faith that drives you to take control of your destiny. Sparkling, surprising, mystifying: CHANCE is never a matter of coincidence. It arises from a timely encounter, a purposeful meeting. It represents perpetual movement and renewal, which is echoed by the round bottle that, like infinity, has no end.
The COCO MADEMOISELLE Eau de Parfum Intense Purse Spray presents as a piece of jewellery that adorns the wrist. Designed for those who always want their signature fragrance within reach, the limited-edition spray is encased in an ultra-portable format, suspended from a gold chain with pearl accents - elevating the ritual of reapplying perfume. This design lends itself to intuitive, spontaneous application and is ideal for refreshing the sensual, ambery notes of the fragrance. [PARA] The bold ambery scent remains untouched: rich, deep, and unmistakably COCO MADEMOISELLE, but now housed in a design that feels like an extension of one's wardrobe. Whether worn around the wrist or slipped into a bag, this limited-edition release – which comes in a 7 ml size and features a double chain strap – can be taken anywhere with you on the go.
In 2019 for Atelier des Fleurs, perfumer Quentin Bisch created a unique fragrance inspired by the idea of a bouquet of woods. From a melding of cedar, vetiver and sandalwood, Cedrus came to be. Cedar let itself be discovered anew, appearing in all its complexity by exuding its tender, ambery facets. Cedrus quickly became the most iconic scent in the range. [PARA] In 2025 Chloé reinvents this emblematic fragrance by offering it a new dimension. Cedrus Intense enters the scene, paying a powerful tribute to the unique olfactory signature of Cedrus. This creation stems from a bond of affinity with a second perfumer, as Quentin Bisch and Louise Turner have joined forces exclusively to recompose the original accord and bestow cedar with all its intensity. [PARA] The fragrance's three core woods have evolved, with Cedrus Intense marrying together Chinese cedar, Indian sand vetiver and Australian sandalwood. Each of these varieties unveils unexpected facets, instilling the composition with their force of character. Exceptionally high concentrations of noble materials, assertive notes that merge and collide with one another… Cedrus Intense is a fragrance with multiple surprising dimensions, all in line with free, instinctive, confident femininity.
With each new Chloé fragrance, the emblematic rose, an unexpected, undone floral note that remains a cult favourite, is amplified by intense overload accords, revealing a complexity that is singular, feminine and sensual. The new Chloé Le Parfum is the most powerful yet, charged by a powerful overdose of orange blossom — intensely enveloping — that enriches the rose. [PARA] For the first time, notes of an overload of orange blossom, heady, sun-ripened and cut by a soft, citrus, intertwines with those of the unique rose — unconventional, contemporary, and fresh — far from powdery. They come together in a floral explosion alongside an accord of tonka bean and vanilla that combine to create an amber back note that lingers long afterwards in a sensual finish. Warm, powerful, and seductive, Le Parfum is addictive without being saccharine. [PARA] "With Chloé Le Parfum, I wanted to combine my father's heritage with my own vision, enhancing Chloé's emblematic rose with an addictive sensuality through orange blossom and vanilla floral notes," says Perfumer Romain Almairac. [PARA] In the campaign, four inspiring women embody the instinctive and true-to-self Chloé woman. Independent and unbound by convention, these women appear carefree, self-determined, joyful.
Verdant is a fresh green fragrance expertly crafted using a vibrant blend of essential oils to capture the essence of the English countryside. Bright notes of Blackcurrant, English Rose and Fig are layered with uplifting citrus, Eucalypus and Peppermint, while grounding undertones of Sandalwood and Amber add warmth and depth. [PARA] FRAGRANCE NOTES: [PARA] Top notes: Galbanum, Eucalyptus, Blackcurrant, Fig, Lemon. [PARA] Heart: Peppermint, Geranium, English Rose, Lavandin, Carnation, Clove. [PARA] Base: Sandalwood, Amber.
A unisex Floral, Ambery Extrait de Parfum imagined as a burning desire by perfumer Jordi Fernandez for D'ORSAY. [PARA] A burst of Bergamot and Peach fans the flames of temptation. An opulent, insolent Rose, edged with Iris, unveils its voluptuously fatal petals beneath the swirls of burning Sandalwood. [PARA] On the skin, Benzoin and Vanilla settle in—velvety, intoxicating. Amber warms, whispers to instinct, stokes a heart already racing with spice. [PARA] Rose Blaze is built around duos of Rose, Iris, and Tonka, confronting and harmonizing to create a fragrance unlike any other.
Fleur de Peau, a creation originally inspired by the culture of ancient Greece and the fascination it held for Diptyque's three founders. The myth of Psyche and Eros and the daughter born from their love, Hedone, was what originally gave rise to Fleur de Peau, a unique, intimate perfume for the skin that speaks of the encounter between musks and flowers, and between softness and purity. [PARA] At the heart of the composition of Fleur de Peau Eau de Toilette lies a combination of white musks with vibrant pink peppercorn notes and the sparkling freshness of mandarin, creating a softness reminiscent of the tenderness found in antique statues immortalising the kiss shared by the mythical couple. The musks are underscored by the delicate, powdery properties of iris and magnolia, then elevated by deep accents of ambrette seeds. [PARA] Only when they meet the skin are their light, enveloping qualities fully revealed. Fleur de Peau moves through founding myths in which purity and sensuality, and floral and musky notes, come together in perfect harmony. The sensorial, exquisite qualities of this perfume for the skin have always varied from one skin to the next.
Lazulio, inspired by the peacock feather. An invitation to discover the elegance and majesty of this iconic natural wonder, interpreted now in an olfactory composition created by perfumer Quentin Bisch. [PARA] The name Lazulio echoes the profound crystalline beauty of lapis lazuli, a semi-precious stone in blueish hues ranging from the mysterious to the luminous-much like the mesmerising splendour of the peacock feather. Lively, tangy rhubarb blends harmoniously with creamy, balsamy facets of benzoin, adding an enveloping, addictive dimension to the composition. [PARA] The harmony is enriched by vetiver from Haiti, with its vibrant shadings of wood and citrus. Meanwhile, a delicate touch of rose gives the ensemble an elegant lift.
Since its debut in the 2000's, Dolce&Gabbana's Light Blue Eau de Toilette has brought the dream of Italian summer holidays to life. Created and refined by master perfumer Olivier Cresp, the Woody Fruity fragrance reflects sun-soaked days in Capri. The Zesty lemon and granny smith apple are softened by a delicate floral bouquet, giving way to seductively warm, woody notes of cedarwood. [PARA] After 25 years of success, Dolce&Gabbana's iconic Light Blue Eau de Toilette has been refined by its perfumer, Olivier Cresp, offering a more captivating and intensified olfactory experience that now lasts for up to 16 hours*. [PARA] Now available in a refillable format, Light Blue Eau de Toilette offers a sustainable gesture to indulge in its captivating essence time and time again.
Le Trou 19 du Phare is part of Eight & Bob's Fouquet Collection that launched in 2025, an ode to quiet luxury, cultivated elegance and timeless refinement. Each creation is a tribute to a cherished moment in Albert Fouquet's life – the son of a Parisian aristocrat from the early 20th century and a perfume connoisseur whose legacy inspired the birth of niche perfumery house, Eight & Bob. [PARA] Biarritz was a cherished destination for Fouquet where golf matches with friends at Le Phare would end with spirited conversations at the "19th hole" and this fragrance celebrates camaraderie and the thrill of the French Atlantic coast. It opens with the boldness of black pepper and an aromatic blend, leading into a heart of black leather and cinnamon. [PARA] The fragrance deepens with a base of Haitian vetiver, patchouli and cedarwood, creating an intriguing woody, spicy and ambery scent. Inspired by Art Deco architecture, the bottle is a masterpiece of craftmanship with delicate grooves in the glass subtly revealing the fragrance within, while a refined palette of tones reflects the olfactive identity of each scent in the Fouquet collection.
Your Turn opens with a vibrant contrast of zesty bergamot, spicy cardamom, and the warm, invigorating bite of ginger. As the fragrance unfolds, velvety peach skin, delicate night-blooming jasmine, and the airy essence of coconut water come together, revealing a soft, alluring heart. [PARA] The warmth of sandalwood, enveloping musks, and sustainable Sylvamber™ wraps the scent in an unforgettable finish. Made for everyone, Your Turn is a fragrance made for embracing your individuality with every wear.
From esteemed master perfumer and ELLA K brand creator, Sonia Constant, comes Amber K, an 'Ode to a Loved One' which joins the avant-garde K Collection. Sonia's olfactory storytelling draws inspiration from her travels, capturing smells that interest her, using Givaudan's Scent Trek® technology. [PARA] Amber K is no exception, carefully encompassing memories of a trip to Punta Cana. Curated from a wild and obsessive dream: to capture his scent, an elixir of skin. This fragrance is blended with the gentle nuances of tobacco smoke, bold notes of cocoa and the powerful scent of tropical spider lilies. [PARA] The marriage of the feminine, addictive notes of spiderlily flower, with the masculine, intense accords of tobacco and tonka bean evokes a spirited escape to the distant lands of Havana, making this fragrance fluid and captivating. Very few contemporary perfume houses have been created by female perfumers; ELLA K is one of those and in creating the brand, Sonia pays tribute to the bold, assertive women who have gone before her. Key Fragrance Notes, head: Pink Peppercorn, Spider Lily, Havana Cigar, Heart: Oris, Cocoa Bean, White Cedarwood Oil, Patchouly Indonesia, base: Tonka Bean, Olibanum Oil, Amber, Vanilla.
Blue Talisman Extrait de Parfum is conceived as an immersive journey into a precious jewel unfolding as a kaleidoscope of sensations. This ultimate concentration deepens the original signature, bringing greater intensity, texture and allure while preserving its radiant identity. [PARA] The fragrance opens with an overdose of luminous pear obtained through biotechnology, delivering a fresh juicy and mischievous brightness, enhanced by sparkling bergamot. This vibrant introduction leads into a warm and solar heart where orange blossom reveals honeyed, delicately sweet and subtly citrusy facets. [PARA] Jasmine Sambac enriches the composition, adding depth and texture with fruity, heady tonalities, creating a modern and enveloping floral harmony. The base unveils the addictive power of the Extrait: vanilla and sandalwood roots bring creamy milky and subtly almond like nuances, amplified by musks, ambrofix and ambery woods. This indulgent trail enhances both intensity and lasting power, leaving a captivating imprint on the skin. [PARA] Bewitching and multifaceted, Blue Talisman Extrait embodies the avant garde spirit of the House and the creative vision of perfumer Jordi Fernández. Designed as an olfactory talisman, it is a luminous and magnetic creation.
Fashionably Late is the fragrance of a woman who commands attention the moment she arrives. She embodies elegance, glamour, and sophistication: heels on marble, silk gliding over skin, diamonds catching the light. [PARA] The party truly starts when she arrives. [PARA] Composed by the masterful Dominique Ropion, Fashionably Late is confidence in a bottle. A white floral ambery scent that captivates, seduces, and leaves an unforgettable impression. [PARA] Top notes: Tuberose Heart Notes: Tuberose, Mimosa, Cashmeran Base notes: Amber, Sandalwood
Unapologetically defiant. [PARA] Pushing the boundaries of the perfume world, Fragrance Du Bois' Harrods-exclusive Rude collection introduces a daring new member to its line-up: Rude Cherry. Mischievously playing with your senses, it opens with bold bursts of cherry layered with almond and a hint of fiery chilli, cooled down by refreshing watery notes. [PARA] What follows is a heart of saffron and rose that lingers to a sensual blend of vanilla, Oud and musk.
A fearless evolution of the Sirène legacy, Sirène Privée is a fragrance of striking contrasts, spicy yet smooth, seductive yet elevated. If Sirène was the bold original, Privée is her darker, more dangerous side. [PARA] It opens with a vivid rush of blood orange, pink pepper, and nutmeg, a sharp, attention-grabbing blend that cuts through the ordinary. At its heart, the signature cherry delight intensifies, spiced with cinnamon bark and lifted by geranium, delivering a floral-fruity hit with unexpected heat. [PARA] As it settles, vetiver, oakwood, and cypriol create a smoky, musky trail warm, textured, and utterly addictive.
Heirloom was conceived by Ghawali Creative Director, Forat Al Haider as a timeless story passed through lifetimes. It’s vibrant top notes and floral heart captures the warmth of generations, the depth of love, and the memories that shape us. Like a cherished heirloom, it bridges the past and present, a bond that endures. With every spray, a legacy is honoured. With every wear, a connection is made with it’s rich base notes creating a lasting impression that lingers throughout the day.
Ghost Orb of Night has become a clear consumer favourite and one of the strongest performers in the Ghost fragrance portfolio. Created by master perfumer Pierre Guéros, the fragrance launched in 2021 and quickly established itself as the brand's best-performing scent, driven by its distinctive composition, strong longevity and broad consumer appeal. [PARA] Over time, Orb of Night has evolved from a standout launch into a core pillar of the range, earning its place as a staple in Ghost lovers' collections. Its consistent performance across retail, high levels of repeat purchase and long-term relevance demonstrate its ability to resonate with both new consumers and loyal fans alike. [PARA] This success was further cemented with its recent recognition at the 2025 Makeup Awards, where it was named Best Women's Fragrance, reinforcing Orb of Night's status as a proven, award-winning scent and a leading force within the Ghost portfolio.
Gisada Titanium is a contemporary expression of strength and precision, inspired by the resilience of its namesake metal. Created by the Swiss fragrance house Gisada, the composition balances freshness and depth with clarity and elegance. [PARA] Bright citrus and aromatic notes open the fragrance, leading into a structured heart of warm spices and refined woods. The trail settles into a smooth, long-lasting base of amber and musk. [PARA] The spirit of Titanium is embodied by its ambassador Anthony Joshua, whose discipline, power, and understated confidence perfectly reflect the fragrance's identity. Modern, confident, and enduring, Gisada Titanium leaves a lasting impression through strength with restraint.
Amazônico is a refined, timeless fragrance that pays tribute to the captivating contrasts of the Amazon. Inspired by the world's largest tropical rainforest, the scent reflects its lush vegetation, shifting climates, and the silent power of its vast natural landscapes. Amazônico guides the wearer on an immersive olfactory journey, unveiling the richness, mystery, and sensory depth that define this extraordinary region. [PARA] The composition opens with a fresh yet earthy impression, capturing the balance between humidity and the natural vitality that permeates the forest. Woody notes form the backbone of the fragrance, bringing structure and elegance, while the warm, enveloping facets of tonka bean and cocoa introduce a creamy, comforting dimension. At its heart, patchouli appears with nuance and sophistication, evoking the sensation of dewdrops settling on damp, fertile soil beneath the dense canopy. [PARA] Amazônico is crafted to be both contemporary and enduring, honouring Granado's heritage while embracing a modern approach to perfumery. Its harmony of freshness, creaminess, and intensity results in a distinctive and memorable signature — one that reflects the Amazon not as an abstraction, but as a place of profound beauty and complexity.
Granado presents Apotecário, a rich and evocative olfactory experience inspired by the world of old apothecaries. Its intense and multifaceted construction recalls the discovery-filled shelves of historic apothecaries, where botanical ingredients, glass vials, and handcrafted formulas coexisted, blending freshness, delicacy, and sensuality into a memorable signature. [PARA] Created to honour significant chapters of the brand's heritage and the city of Rio de Janeiro, where its story began, the fragrance embodies the essence of Granado's botanical soul and its longstanding commitment to craftsmanship. Conceived to translate this heritage with sophistication, comfort, and a subtle yet compelling sensuality, Apotecário stands out for its distinctive presence and contemporary relevance. [PARA] The fragrance invites the wearer on a sensory journey through Granado's history and the atmospheric warmth of old-world apothecaries — mysterious, intimate, and quietly alluring. Its composition balances intensity and freshness, intertwining aromatic nuances, soft florals, and textured woods to create a timeless impression. Elegant yet characterful, Apotecário reflects the spirit of exploration and the meticulous art of blending that defined traditional apo
Citrus Brasilis is a true celebration of the joy and freshness of citrus notes, an essential part of Granado's history since its early days. This fragrance was created by Quentin Bisch from Givaudan, inspired by the scent of an orange tree in his backyard and the aromatic waters of Granado's traditional formulations. [PARA] From its founding days, when José Antônio Coxito, our founder, cultivated a variety of citrus trees in his orchard, the fruits were transformed into remedies like orange blossom water, compound lemon spirit, and bitter orange peel syrup. [PARA] Today, citrus notes take center stage in an intense and energizing creation. Top notes of bergamot, mandarin, and lemon invite a refreshing experience. A delicate floral touch balances the composition, while musk wraps the fragrance in comfort and sophistication.
[PARA] A sophisticated fragrance that celebrates one of perfumery's most iconic ingredients: the rose. Rosa Sublime blends the timeless elegance of the flower with rich, enveloping notes of saffron, amber, and sandalwood, resulting in a scent that embodies strength, refinement, and femininity. [PARA] The fragrance opens with the bright, fresh notes of rose petals, underscored by the warmth of saffron. The heart of the scent is a lush, velvety bouquet of rose, jasmine, and ylang-ylang, while the base notes of amber, sandalwood, and patchouli provide a sensual, lingering finish. [PARA] Inspired by the enduring appeal of the rose, Rosa Sublime pays homage to the flower's enduring symbolism of love, beauty, and resilience. Packaged in a sleek, modern bottle, this luxurious fragrance is a celebration of the rose's timeless allure.
In Madagascar, amidst unspoiled landscapes and ancient traditions, Gritti's Vanilla Tanà Extrait de Parfum is born. Not just an aroma, but an essence that tells stories and captivates the senses. Luca Gritti, master perfumer, embarked on a journey across the island, learning the secrets of local cultivators and ancestral techniques. [PARA] Madagascar's vanilla is already a treasure, but what he discovered is unique: beans macerated in the hollow trunks of baobabs, absorbing woody notes and a primordial energy. Vanilla Tanà is the result of this ancient knowledge and modern mastery. A warm, exotic and enveloping gourmand fragrance, where resinous vanilla intertwines with sacred woods and mysterious spices. [PARA] Wearing it means embarking on a journey into the mysteries of a distant island, among sacred trees and the breath of an enchanted vanilla. This fragrance is part of The Ivy Collection revealing the artistic audacity of Luca Gritti, approaching the most traditional olfactory families with a twist of creativity and freshness, giving them an original and unexpected interpretation. Notes - top: Vanilla Orchid, Ylang ylang, Pink Pepper, Heart: Vanilla Absolue, Tonka Bean, Baobab Wood, base: Vanilla Caviar, Sandalwood, Amber.
New Gucci Flora Gorgeous Gardenia Eau de Parfum Intense. A harmonious blend of elegance and boldness. Imparting unfiltered joy, Gucci Flora Gorgeous Gardenia Eau de Parfum Intense enhances the floral freshness of the Gardenia flower with a rich, woody power. [PARA] Embodied by one of the most fearless artists and cultural icons of our era, Miley Cyrus brings her free-spirited nature and creative versatility to Gucci Flora Gorgeous Gardenia Intense, which marks the most intense expression of the Flora collection yet. [PARA] A reinterpretation of Gucci Flora Gorgeous Gardenia EDP, the new creation magnifies the Gardenia notes of the original scent. Now enriched with a deeper woody character, the fragrance embraces the radiance of flowers. This Floral Woody Gourmand fragrance owes its blissful allure to master perfumer Honorine Blanc. [PARA] This new expression of Flora's signature scent unveils a multi-faceted journey. Lively Mandarin Essence ignites the senses while a radiant brightness leads into the fragrance's heart where Gardenia Accord entwines with Hedione, creating a beautiful burst of floral notes. Enhancing this sensuality even further, Sandalwood Essence lends a woody intensity. The result is a long-lasting fragrance, perfect for infusing.
THE ALCHEMIST'S GARDEN: A QUEST FOR QUINTESSENCE - Osmanthus Nectar [PARA] Three new scents–Vanilla Firenze, Fiori di Neroli, and Osmanthus Nectar–join The Alchemist's Garden collection. These scents embody the essence of this alchemical legacy. To create them, Gucci's perfumers treated four flowers–Italian Orris, Damascena Rose, Neroli, and Osmanthus–in four different ways. [PARA] Gucci's perfumer collective has mastered the secret language of nature by capturing moments and distilling them into eternal emotions. Drawing on a secret garden of tailor-made ingredients, The Alchemist's Garden is a luxury collection of unrivalled aromatics. [PARA] The new Osmanthus Nectar Eau de Parfum is a fragrance that awakens the senses–from taste to smell–by evoking the familiar, delectable aroma of the Osmanthus flower. Perfumer Natalie Lorson set out to reveal the essence of the Osmanthus, highlighting its own apricot-like notes through an innovative technique that bridges the worlds of flavor and fragrance. By translating the taste of apricot into scent, she brings the fruity facets of the Osmanthus flower to life in a unique way.
CREATION Created by Hermès perfumer Christine Nagel, Terre d’Hermès Eau de Parfum Intense reveals a deeper facet of the inner fire that animates the earth and man. [PARA] OLFACTORY NOTES Terre d’Hermès Eau de Parfum Intense is a deep, woody fragrance that combines fiery bergamot with burning wood, underpinned by the mineral notes of intense lava stone. [PARA] OBJECT The sides and H-shaped base of the bottle are presented in a reddish-brown lacquer with a molten look. The bottle is topped with a matte black metal cap that evokes lava stone. [PARA] ETHICS The 100 ml and 50 ml bottles can be replenished using the 200 ml refill, sold separately. The bottle is made from glass and aluminum, two noble materials that are for the most part recyclable.
Piccadilly captures the energy and elegance of one of London's most iconic crossroads, a place where heritage architecture, modern culture and a constant flow of movement meet. The fragrance opens with an immediate brightness, blending crisp citruses and aromatic touches that evoke the sharp, cool air of early morning in the city. As it develops, soft woods, refined spice and subtle floral nuances appear, creating a smooth, contemporary character that feels timeless without being traditional. [PARA] At its heart, Piccadilly reflects the duality of London itself: polished yet spirited, classic yet forward-thinking. Its structure unfolds with an understated confidence, moving from fresh, airy facets to a warm, quietly sophisticated base that lingers with gentle woods and musky depth. [PARA] Designed as a genderless modern signature, Piccadilly offers versatility and refinement in equal measure. It's the kind of fragrance that feels instantly at home, elegant for work, distinctive for evening, and effortlessly wearable day to day. Balancing brightness with depth, tradition with modernity, Piccadilly stands out as one of Hugh Parsons' most accomplished compositions and a compelling contender within contemporary niche perfumery.
LE SEL D'ISSEY EAU DE PARFUM presents an olfactory dialogue between the elements: the sea and the earth. It is in the vibration between these two polarities that LE SEL D'ISSEY reveals itself. It is an assertive duality, like a challenge, that Quentin Bisch was not afraid to take up. [PARA] And with good reason: the Givaudan perfumer is very sensitive to the variations of nature and loves the seasons and their contrasts. On one side, the sea, where the whole story of LE SEL D'ISSEY begins. As with the Eau de Toilette, this is expressed through an extract of laminaria seaweed and oak moss. This unusual moss is in fact the memory of a seaweed that migrated to dry land several thousand years ago. It offers an olfactory wave of incisive vigour, which unfurls on contact with an unprecedented salty accord. [PARA] And on the other, the earth. The salt accord becomes enveloped in elegance and sensuality, as notes of incense, dry amber and burning woods intensify. This contrast gives the salt all its vibrancy, impetus and strength.
A bold fragrance that asserts its presence with elegance and character, Jeroboam's Kun Amo – that means 'with love' in Esperanto - is a fruity, radiant perfume extract from founder, François Henin in collaboration with perfumer, Vanina Muracciole. [PARA] A luminous celebration of summer, this sensual extrait de parfum places the luscious, ripe pear at its core, revealing the fruit in all its sun-drenched, seductive glory. Its juicy sweetness is enhanced by delicate jasmine, a fresh sea spray accord and a touch of raspberry, surrounded by a citrusy opening of mandarin, bergamot that is subtly softened by almond. [PARA] Kun Amo is underpinned by modern, ambery woods and the Maison's emblematic musks to create a smooth, captivating trail with exceptional longevity. A nostalgic scent inspired by François' childhood memories of searching for crisp pears in his family's orchards, Vanina transforms the fruit into a true olfactory muse. Delectable and seductive, Kun Amo is designed for those who dare to choose a perfume that leaves an indelible impression. [PARA] Key Fragrance Notes, Top: mandarin, bergamot, almond, Heart: crisp pear, jasmine, sea spray, raspberry, Base: cedar, sugar, white musk, ambery wood, cashmeran
Introducing 'I Want Choo With Love' Eau de Parfum, the latest addition to the Jimmy Choo 'I Want Choo' fragrance collection – a luminous, light, and ultra-feminine fragrance that brings joy every time you wear it. [PARA] 'I Want Choo With Love' is the fourth fragrance to join the 'I Want Choo' perfume wardrobe, offering an uplifting, vibrant scent that embodies the 'I Want Choo' line-up with its luxurious bottle and outstanding olfactory notes. A celebration of the optimistic strength and support that comes from the love of friends and chosen family, 'I Want Choo With Love' empowers self-confidence and inspires an innate sense of self-love. Radiating love in every way, the new fragrance creates an irresistible desire to share this powerful feeling with others. [PARA] 'I Want Choo With Love' brings a modern, luminous, pink vanilla eau de parfum into the 'I Want Choo' line-up. The fragrance begins its olfactory journey with light and refreshing raspberry, orange flower and mandarin essence followed by vibrant notes of rose infusion, hibiscus, and freesia. It finishes with creamy base notes of vanilla, sandalwood, and musk for a sophisticated, empowering perfume synonymous with Jimmy Choo's daring DNA.
A sensorial tribute to Vietnam, Ha Long Bay Eau de Parfum captures the soul of the legendary bay through the unique sand-grown mango - Xoài Cát – an emblematic fruit from the Hoa Lộc province. A place close to the heart of Jovoy Founder, François Hénin, Ha Long Bay invites the wearer to travel across the world and through time itself. [PARA] More than a fragrance, it is an intimate evocation - a distillation of memories, emotion and precious raw materials, revealed through a powerful and luminous trail. At the heart of the fragrance, perfumer Véronique Nyberg highlights the prized mango, extracted using Jungle Essence technology. With facets of peach, banana, and apricot, this mango brings fruitiness and sunlit tenderness, enhanced by vibrant spices and deep patchouli, the olfactory signature of Hénin. [PARA] Soft leather accents evoke the sails of junks in the bay, whilst cedarwood grounds the composition in a woody elegance. Revealing different facets depending on who wears it, Ha Long Bay evolves beautifully on the skin, captivates without being imposing and leaves a lasting impression. Fragrance Notes, Top: Vietnamese Mango, Cardamom, Black Pepper, Heart: Leather, Cypriol, Cedarwood, Base: Amber Woods, Patchouli, Orcanox.
Her pink villa is the stage for her fantasies. She follows her own rules, and only hers. Red hair and big bows don't care, rollerblading in the villa and all-day dessert are a must. [PARA] Whipped cream and wild strawberries, her favorite treat, savored while lying on her back like a diva. The strawberry on top of this sweet feast? Her edible fragrance, swirling around her dress like a fruity cloud. Miami Shake truly takes the cake! [PARA] The essence of Miami Shake begins with a burst of juicy Wild Strawberries, evoking the freshness of sun-ripened summer fruits. The heart notes reveal a rich whipped cream, adding a subtle and indulgent sweetness. In the base notes, a touch of silky Vanilla completes the composition, leaving a warm and irresistible impression.
The trail of Powder Love rises into the air, unfolding into cotton candy clouds across a pastel sky. It transforms into delicate orange blossom, before resting on a bed of marshmallow. On the skin, the fragrance blends with sugared almond, melting into pure pleasure. A sensual alchemy emerges, where powdery musk lingers like the echo of a sweet memory. [PARA] Step into a world of fantasy with a Pink frosted glass bottle. A colour that echoes the top notes of Cotton Candy and Marshmallow, making this fragrance an object of desire. Topped with its metallic cap, Powder Love's bottle encapsulates the essence of the perfume, dreamy and elegant.
Freedom Musk Santal | 34 is a velvety, sensual, and confident fragrance that evokes authenticity as power—an olfactive celebration of self-love and the freedom to be entirely yourself. [PARA] This blend opens with a luminous spark of bergamot, mandarin, and pink pepper, before unfolding into a delicate cloud of white florals and aromatic frankincense. [PARA] Grounded in creamy sandalwood, warm vanilla, and ambery musks, it creates a comforting yet seductive signature that is deeply yours.
Inspired by the way Kilian Hennessy enjoys cognac—on the rocks—this creation reimagines the Angels' Share indulgence. The exclusive "On the Rocks" accord, a defining signature of KILIAN PARIS, elevates the experience with a zesty cocktail of Bergamot, Grapefruit, and Aldehydes, bringing a crystalline chill to this luxurious elixir. [PARA] This sparkling freshness unfolds into the slow warmth of Cognac Essence, enriched by Myrrh Resin and Tonka Bean Absolute, balancing frosty brightness with a smooth, amber allure.
Inspired by an exceptional liqueur aged in oak barrels, Angels' Share Paradis captures the Maison's incomparable savoir-faire and founder Kilian Hennessy's legacy. The emblematic essence of Angels' Share unveils a new, daring intensity with tantalizing raspberry liquor and exquisite Bulgarian Rose Oil Orpur. [PARA] A lavish dose of Praline Accord, enriched with warm amber notes of Venezuelan Tonka Bean Absolut, blends seamlessly to linger on the skin, leaving a captivating, sensual trail.
Cosmic Kylie Jenner 2.0. Kylie's highly anticipated sequel fragrance builds on the success of her instantly bestselling debut fragrance. 2.0 continues the franchise's leadership momentum, with another "out of this world" floral amber scent that envelops the wearer in a celestial embrace. [PARA] Opening notes of pear accord and pink pepper essence evoke the freshness of a new day's beginning. As the scent develops, heart notes of addictive vanilla orchid and lavender unfurl like petals, infusing the fragrance with a soft, floral sophistication, reminiscent of the first light breaking through the horizon. Grounded in warmth and sensuality, the base notes of amber accord cast a captivating aura that lingers on the skin long after the dawn has passed. [PARA] "I loved the idea of trying to capture the feeling of a new day and putting it into my next fragrance. Cosmic 2.0 truly does that" says Kylie Jenner. The fragrance is housed in a sculptural bottle, designed to look like a piece of art from another world, and formed to fit perfectly in the palm of your hand. This new chrome edition contains a reflective finish to represent self-reflection and the opportunity to show yourself love with every new day.
Meet your newest non-guilty pleasure. [PARA] Lancôme introduces La vie est belle Vanille Nude. The first musky vanilla fragrance from Lancôme, whose audacious new sensuality invites you to be immersed in all of life's pleasures. [PARA] Inspired by the sheer joy of biting into a French pâtisserie, Vanille Nude reimagines indulgence through a modern, intimate lens. The composition unveils an unexpected fusion of glazed vanilla and luminous jasmine from Lancôme's Domaine de la Rose, intimately enveloped by an overdose of white musks that lingers like a soft caress. [PARA] With your unique skin fragrance as its final note, Vanille Nude acts like a powerful skin scent - becoming one with you to reveal your most enticing self. [PARA] In this next chapter of La vie est belle, Julia Roberts collaborates with Academy Award-winning director Damien Chazelle in a new, uplifting film that captures an unapologetic pursuit of a moment of happiness. A story that conjures the liberation of when you embark on a love affair with yourself. Deliciously unforgettable, La vie est belle Vanille Nude dares you to choose yourself. A scent for who you are when no-one's watching. An irresistible fragrance that evokes an essential expression of true happiness.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Lancome-La-vie-est-belle-Vanille-Nude-360-COMPRESSED.pptx]
Sun Soaked captures the vivid charm and radiant warmth of Mallorca, where founder Almira Armstrong found inspiration in the island's coastline, golden light, and year-round sunshine. "Mallorca has a magic all its own," Armstrong shares. "Working with perfumer Florian Gallo, we wanted to bottle the island's luminous warmth and playful spirit. Each note is crafted to evoke the feeling of endless summer—blending brightness and softness in a way that reflects the island's natural beauty." [PARA] The fragrance opens with crisp, juicy notes of green pear, green grape, and blackcurrant, echoing the lively energy of sun-filled days by the sea. A heart of honeysuckle, peony, and rose nods to Mallorca's romantic vineyards and blooming hillsides. Finally, soft musk and cedarwood provide a warm, grounding base reminiscent of the island's rugged terrain glowing at sunset. [PARA] "For this fragrance, I envisioned a bright floral character with a sun-soaked feel," says perfumer Florian Gallo of DSM Firmenich. "Juicy fruits add playfulness, florals bring romance, and musk and cedar evoke the comforting embrace of endless sunshine."
Notorious XO is a bold, modern amber inspired by the richness of aged cognac and the atmosphere of late-night refinement. It opens with a vibrant lift of spice before unfolding into a velvety heart of warm woods, amber and subtle gourmand nuances that evoke the depth and smoothness of XO spirits. [PARA] As the fragrance evolves, soft smoke, resins and a lingering sweetness create a slow-blooming trail that feels confident, sensual and unmistakably sophisticated. [PARA] Designed with attention to texture and evolution, Notorious XO offers a multi-layered experience that reveals new facets as it warms on the skin. Its ability to balance richness with elegance, and intensity with refinement, makes it a standout within modern niche perfumery, a statement scent with character, presence and an addictive, long-lasting warmth.
Perfume is even more beautiful when there is a touch of mystery. [PARA] Venture into the unknown and experiment with fragrance in an entirely new, deeply personal way with the Olfactory Mysteries collection. [PARA] Safran Secret is inspired by a mysterious adventure experienced by Thibaud Crivelli, during which he came across fields of saffron enveloped in a thick blanket of fog. This sensual and enveloping composition, as captivating as it is enigmatic, is built around the contrast between soft, comforting, spicy saffron and intense, warm, woody notes, for a lingering trail.
Maison Margiela Replica Afternoon Delight Eau de Toilette [PARA] Maison Margiela's Replica Afternoon Delight is a masterful olfactory translation of Marcel Proust's "involuntary memory," reimagining the legendary "madeleine moment" for the modern connoisseur. Crafted by Master Perfumer Carlos Benaïm, this ambery-gourmand composition transcends traditional sweet scents by offering a sophisticated, airy interpretation of Parisian café culture. [PARA] At its heart lies a bespoke Madeleine Accord—a technical feat that captures the golden, buttery texture of the French pastry without the weight of conventional gourmands. This nostalgic core is seamlessly enveloped by the creamy warmth of Sandalwood and the noble depth of Madagascan Vanilla Pod, creating a "second-skin" sensuality that feels both intimate and expansive. [PARA] Afternoon Delight stands out by balancing artistic storytelling with exceptional wearability. It does not merely mimic a dessert; it captures the atmosphere of joyful escapism and the quiet luxury of "me time." By transforming a literary icon into a multisensory experience, Maison Margiela proves that niche perfumery can be deeply evocative, technically brilliant, and universally loved. It is the definitive choice for the consumer.
AMANDUS (Latin for "worthy of love") is an ode to eternal love, deeply rooted in Greek tradition, where the almond symbolizes a love that transcends time. This captivating fragrance is an abstract gourmand composition built around the almond's tender, cocooning powderiness. [PARA] The scent opens with a delectable invitation, blending luscious caramel, buttery toffee, and toasted hazelnut into an irresistible, sumptuous core. This rich, nutty sweetness is seamlessly uplifted by an abstract bouquet of gauzy florals. The inclusion of these refined floral notes adds a crucial layer of elegance and sophistication to the heart of the composition. [PARA] AMANDUS's base settles into a lactonic, pillowy foundation of creamy sandalwood, warm vanilla, and soft musk. This soothing, enveloping character mirrors the comfort and indelible memory of a deep, enduring affection. Inspired by the Greek myth of a heartbroken princess turned into an almond tree and the modern tradition of offering sugar-coated almonds at weddings, AMANDUS is more than a perfume; it's a soft, heartwarming caress and a fragrant echo of a love that never fades.
The latest addition to the Daisy Marc Jacobs collection – Daisy Wild Eau So Intense. This bold fragrance invites you to embrace your wanderlust and explore the beauty of nature through a concentrated, captivating scent. [PARA] Inspired by the unique treasures and experiences hidden in nature, Daisy Wild Eau So Intense captures the allure of unexpected adventure. With radiant banana blossom, sensual jasmine and a warm amber base, Daisy Wild Eau So Intense is an ode to a vibrant, untamed spirit – all of which was brough to life in a footfall record breaking experiential activation in Covent Garden summer '25. [PARA] Crafted by Givaudan perfumers Sonia Constant and Adraina Medina, Daisy Wild Eau So Intense delivers a unique olfactory experience. The playful banana blossom accord is enhanced by warmth of amber and luxurious depth of jasmine, creating a captivating scent. The top notes offer a vibrant opening, while the base brings a comforting, long lasting glow. [PARA] The Daisy Wild Eau So Intense bottle introduces a colourful wildflower bouquet, bringing together degrade shades of orange, pink, blue, green and purple. Playful flower stems add a whimsical touch, while the juice, deeper in tone than the original Daisy Wild, reflects the intensified[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Marc-Jacobs-DAISY-WILD-EAU-SO-INTENSE-FF-Best-Activation-supporting-document.pdf]
Embrace the new Marc Jacobs Perfect Absolute, a celebration of empowerment, positive affirmation and believing in yourself. Rooted in the belief that you are perfect as you are, this fragrance embodies the transformative power of self-affirmation. [PARA] This elevated fragrance radiates warmth & uninhibited confidence, making a precious and bold statement of self love and encouraging all of us to live as our most genuine selves. [PARA] The Perfect bottle takes a dramatic twist, featuring glitter finishes and deep burgundy glass. The rich burgundy colour, combined with the opulent shine of each charm, creates a sophisticated new look that embodies luxury. Each charm was selected by Marc Jacobs himself and injects a touch of his irreverent style into the design. [PARA] Perfect Absolute is a luxurious and concentrated take on the original EDP, juicy caramelized fig accord meets luscious blooming jasmine and a rich amber accord. This ambery fruity fragrance makes an unapologetic statement of self love, precious, bold and long lasting. It's Perfect, just like you!
In the heart of Paris, l'Odéon remembers the literary and jazzy vertigo that enlivened its clubs and cafés. An air vibrating with the essence of patchouli. [PARA] Under the dome of the Pantheon, exceptional men and women ensure that this creative fire lives on. Its amber glow, stirred by candied date and sandalwood. The desire for art rustles between the folds of the curtain of the theatre that bears its name. [PARA] We salute the performance of the rose essence, the tonka bean before regaining the charm of old stones and silver roofs, to be invaded by the presence of musks. Like in a novel. A neighbourhood woven of fictions, pages to devour, moments to live, waiting in the booksellers' boxes for the early morning, when the Odeon awakes. Again, forever.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Memo-Paris-Odeon-x-Jean-Jullien.pptx]
A small village within the big city. In this much-loved neighbourhood of London, cherished by locals and visitors from all over the world—Notting Hill—there lies a street with colourful façades like a flowerbed ruled by roses, like a fruit basket crowned by a mandarin. Welcome to Portobello Road. It greets its first passers-by. The reflection of a soft sky in the windows of antique shops announces the rain like a guest, welcomed by the harmony of the tarmac. [PARA] Sightseeing in the rain. It's market day, and the produce, the flowers too, add to the warmth, the beauty, the sharing. A breath of countryside floats over this place with its free-spirited soul, adorned perhaps with green leaves, myrtle and clary sage. It's always a pleasure to wander here, between two stalls, wrapped in a memory of vetiver, of patchouli, in search of a vision, a glance, an emotion. [PARA] This fragrance captures the essence of a floral bouquet at the heart of the bustling Portobello market. It evokes the delicate balance between the crisp, dewy freshness of the flowers and the warm, almost earthy scent of asphalt after the rain, painting an olfactory portrait that is both vibrant and evocative.
THE FRAGRANCE Check Please paints a portrait of stylish, magnetic charm. Its character is defined by refined twist reminiscent of apple cognac, opening with a refreshing burst of green apple balanced by sweet, nutty hints of nougat and hazelnut. [PARA] At its heart, the deep allure of black plum melds with warm cinnamon bark to exude unmatched flair and create an air of intriguing mystique. As the fragrance unfolds, it reveals layers of complexity that speak to a sophisticated spirit, anchored by a rich foundation of oak barrel. [PARA] The creamy allure of vanilla bourbon and amber deepens the scent into a lasting, elegant statement – a celebration of bold, unforgettable experiences. [PARA] THE PERFUMER Born in Aix-en-Provence in the South of France, Laure Breysse has fond childhood memories of summers spent running through the aromatic hills of wild-grown rosemary, thyme, and immortelle flower. Her father, who worked in the cosmetic industry, unravelled her passion for perfume at a young age. Laure joined the Symrise Fine Fragrance team in 2022 as Creative Perfumer after years of training. She borrows inspiration from her travels around the globe, bottling emotions and moments in time that are artfully balanced with precision and creativity.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/MIND-GAMES-Check-Please-Best-Activation.pptx]
Ylang Spirit is a luminous olfactory composition that captures the languor of sun-drenched summer afternoons, when heat slows time and sensuality becomes instinctive. Inspired by moments of suspended stillness beneath a blazing sky, the fragrance evokes golden idleness, radiant light, and the tactile warmth of skin brushed by air. [PARA] The composition opens with a vibrant infusion of mandarin and bergamot, offering a fleeting freshness that cuts through the heat. At its heart, opulent ylang-ylang intertwines with glowing sambac jasmine, forming a solar floral accord of captivating intensity. [PARA] The dry-down unfolds into a soft, enduring trail of creamy vanilla, benzoin, and silky musks, leaving a sensual imprint reminiscent of a summer memory engraved on the skin.
An ode to the infinite landscapes and vast desert expanses of the world's most isolated regions, the latest fragrance captures with even greater intensity the exhilaration of exploring new horizons. [PARA] Top notes of bergamot evoke the fresh, crisp air of distant lands, while a heart of earthy patchouli grounds the scent in the rich, ancient soil of these untamed spaces. Warm, enveloping base notes of amber lend an air of mystery and allure, transporting the wearer on a journey of the senses. [PARA] Embodying the spirit of adventure and the thrill of the unknown, this fragrance is a tribute to the power of exploration and the beauty that lies in the most remote corners of the world.
for her eau de parfum intense was crafted by renowned perfumer Sonia Constant, the nose behind some of the most iconic for her scents. 'With this new fragrance, the signature heart of musc is reinvented at its core, to reveal a magnetic new intensity,' says Sonia. [PARA] She developed the new heart of musc by combining traditional perfumery techniques with pioneering AI and headspace technology. This technology enabled Sonia to capture the iconic trail of for her after four hours of evaporation, the purest expression of the for her signature. [PARA] By capturing this olfactive snapshot, the quintessence of the heart of musc, Sonia was able to integrate it within for her eau de parfum intense, amplifying its signature and maximizing its power and intensity.
In 2025, conceptual fragrance brand Neandertal launched an unprecedented olfactory duo of perfumes, is™ and was™. Both stem from the same initial brief; however, one was created using Phylira, the most advanced artificial intelligence technology in perfumery, while the other was created by a team of master perfumers. Although AI has previously been used as an assisting tool in perfumery, there has been no prior example where the final formula has been creatively constructed almost entirely by AI. [PARA] Neandertal raises fundamental questions around human and AI creativity, the future of our species and our evolving relationship with synthetic life, which are key concerns of our zeitgeist. To fully engage audiences in this discourse, Neandertal does not disclose which of the two scents was made by AI and which by humans. [PARA] was™ is the richer, deeper scent in the duo, developing on the skin with complexity: it opens with warm, woody and spicy notes, then unfolds into an unexpected softness of florals. This intricacy is driven by a novel molecule, Diviniris, that juxtaposes the familiar textures of iris and wood. The scent settles into a smooth blend of amber and clove, lifted by the bitter freshness of geranium and yerba mate.
Meant To Be Seen is not just a perfume - it is a declaration. For the quiet ones. For the daydreamers. For those whose glow has been dimmed but never lost. This is the scent that finds you in your stillness and reminds you; you were never meant to hide. You were always meant to be seen. [PARA] Created by the masterful work of perfumer, Jordi Fernández, it is a soft skin scent – a floral, powdery creation where violet whispers, iris breathes and sandalwood grounds. Opening with the delicate brightness of bergamot and tender grace of violet, the scent begins with a breath of clarity. [PARA] A rich, creamy heart of iris butter intertwines with musk and a soft, animalic trace, creating a sensation of vulnerability refined into strength – delicate, yet unwavering. The base grounds this luminescence with unexpected warmth. Sesame and sandalwood bring a nutty, textured depth, whilst ambrettolide and akigalawood wraps this composition in a radiant, skin-like finish – soft, sensual and lingering. [PARA] A fragrance that whispers rather than shouts yet, like the wearer, is always meant to be seen. Key Fragrance Notes, Top: Bergamot, Violet, Heart: Iris butter, Moxalone, Civette, Base: Sesame, Sandalwood, Ambrettolide, Akigalawood.
A transportive tropical oasis of Tahitian monoi flower and exotic patchouli, elevated with a radiant bergamot. [PARA] Wrapped in the sun's golden embrace dreams unfurl like petals reaching into place, each dawn a chance to start anew limitless joy and true self to pursue from the flame the flowers rise expanding horizons toward the sky. [PARA] Nourish your skin + soul: our signature bi-phase formula features two layers that are activated with a shake to infuse with and last on the skin.The power of two: NOURISHING 'ÔRELIXIR™ BASE.The first layer nourishes with its proprietary 'Ôrelixir™ base, crafted from hydrating snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba, shea),while also extending the scent's potency and longevity. [PARA] AURA-ELEVATING SCENTS:the second layer boosts both mood and aura with memorable blends of aromatherapy essential oils and fine fragrance notes, all crafted from the highest quality, responsibly sourced ingredients.Key Notes:MONOI:leaves behind a radiant, floral, and tropical essence.PATCHOULI:pungent, earthy scent that blends well with sweet notes.BERGAMOT:a sunny, citrusy aroma that mingles with tart acidity. [PARA] "My homage to freedom and dreaming of endless possibilities under the sun." Bella Hadid[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/OREBELLA-BLOOMING-FIRE-ACTIVATION-OF-THE-YEAR.pptx]
Miss Dior Essence, an addictive chypre [PARA] A symbol of a powerful and magnetic femininity imagined by Francis Kurkdjian, Dior Perfume Creative Director, Miss Dior Essence expresses its intensity through a high concentration and a trail saturated with colour, featuring gourmand and sensual accords. [PARA] Miss Dior Essence is both surprising and captivating: a succulent blackberry and elderflower accord elevates a wildly luxurious jasmine bouquet. [PARA] Grounded in dense, enveloping woody oak accords, this playful chypre is an ode to femininity, resonating like a bold brushstroke on an olfactory floral canvas. [PARA] Paying homage to its origins, the elegant Miss Dior Essence bottle with its frosted houndstooth motif and black gros grain dagger bow atop an exquisite glass is the most luxurious and elevate bottle in the industry.
Playboy Sweet Kiss Body & Hair Mist is a playful, radiant fragrance that captures the energy and optimism of the Shimmer Mists collection while standing out as the bestselling and most popular scent. Designed with diversity and inclusion at heart, these products complement all skin tones, are vegan, feature sustainable shimmer, and do not stain clothes. [PARA] Sweet Kiss opens with a juicy, sparkling burst of mandarin and bergamot, bringing bright, uplifting energy that draws attention. The heart blends creamy ginger with soft floral touches, adding warmth, depth, and comforting sweetness, while a subtle vanilla base lingers for a gourmand, addictive finish that is both youthful and sophisticated. [PARA] The scent is presented in a tactile, shimmering bottle with soft metallic tones, made from 30% recycled materials, reflecting the collection's playful, responsible spirit. Sweet Kiss embodies the carefree, confident energy of the brand, appealing to a broad audience, and its success shows how formulation, packaging, and personality combine to delight in both scent and presence.
Noir de Marrakesh is an intoxicating oriental-spicy fragrance that captures the mystery and grandeur of midnight in the ancient souks. It opens with a crackle of black pepper, nutmeg, and coriander, leading into a sensual heart of leather, tobacco, clove, and saffron. Layers of benzoin, hashish, and a smoky whisper of tar lend a daring, animalic edge. [PARA] The base reveals a rich blend of suede, musk, amber, and sacred myrrh, creating a scent that lingers with unforgettable power. Crafted by our in-house perfumer, Noir de Marrakesh is inspired by the city's after-dark allure—its flickering lanterns, spice-laden air, and silken shadows. This is a fragrance that evokes whispered intrigue, hidden bazaars, and a world where desire meets tradition. [PARA] It is housed in the signature Potion Paris Crystal Vial—a sculptural 50ml bottle carved from real crystal, resting on a gold pedestal. Fully refillable, the vial reflects our commitment to sustainable luxury and elevates each fragrance into a ritual. Created by our in-house perfumer, Noir de Marrakesh reflects Potion Paris' ethos - perfume as intimacy, ritual, and emotion. It is not just worn, but lived.
Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there's another way? A question that invites you to challenge conventions, experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm. [PARA] The fragrance expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent. Master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville opened a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid. Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness. [PARA] The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart. The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house's iconic colour. This fragrance is also refillable.
In 2025, Rare Beauty Made its debut in the world of fragrance - and it's not arriving alone. Since its 2020 debut, Selena Gomez's Rare Beauty has become a global sensation: redefining beauty standards and championing inclusivity with every launch. [PARA] Rare Beauty Eau de Parfum - an elegant, addictive, and deeply personal scent that evolves with every rare moment. Crafted in France from sustainably sourced ingredients, this warm and decadent blend layers rich vanilla, spicy ginger, creamy sandalwood, and skin-hugging musks. Think sensual, surprising, and impossible to forget - just like the one who wears it. [PARA] And this isn't just about scent. In a first-of-its-kind move, Rare Beauty has worked with certified hand therapists and packaging engineers to design a luxe, ergonomic bottle that's beautiful and accessible - easy to use for everyone, including those with dexterity challenges. [PARA] Fragrance notes: - Top: Caramel, Pistachio, Pink PeppeTop: Caramel, Pistachio, Pink Pepper - Heart: Vanilla, Ginger, Cocoa Beans - Dry: Sandalwood, Tonka Beans, Skin Musks [PARA] "My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out – and always feels just right." - Selena Gomez
What is a dream but a suspended reality? Lucid in feeling, surreal in form. [PARA] Lucid Dream is a weightless plunge into the subconscious: delicate, infinite, and intensely liberating. Like moonlight diffused through water, it glows without heat and stirs without sound. [PARA] Each note floats. Never falling, never forced. The fragrance begins like a whisper between worlds, saffron, raspberry, and plum glimmer and transcend, radiant and fleeting, as if memory had taken form. [PARA] At its heart, a slow unfurling of rose, white flowers, and saffron blossom move in fluid rhythm, expanding and contracting like thought in motion, a hypnotic choreography of light and feeling. [PARA] Below, a subtle gravity hums, carried by sandalwood, patchouli, and a lingering whisper of soft oud infusing a gentle contrast, grounding the dream, but never interrupting the dance.
Inspired by the fashion house's most iconic symbol, Roberto Cavalli introduces its latest fragrance masterpiece: Roberto Cavalli Serpentine Parfum. The new fragrance is a statement of strength, allure, and inner power—making every moment an unforgettable statement of seduction. [PARA] With an emphasis on sensuality, Roberto Cavalli Serpentine offers a deeply lavish escape for those seeking an experience of indulgence. For 100ml bottles, the snake jewel detaches into a wearable bracelet, seamlessly blending high fashion with fragrance allowing you to carry the symbol of strength and seduction wherever you go. [PARA] A mesmerising Floral Woody Ambery composition, this parfum opens with a dazzling array of spices, where zesty Bergamot and juicy Blackcurrant ignite the senses. As it unfolds, an exquisite floral heart of Jasmine Sambac, Magnolia, and Lavender, enriched by Golden Saffron, emerges in full bloom. The journey concludes with a velvety embrace of Vanilla, entwined with earthy Patchouli - an intoxicating signature that lingers on the skin.
Since its debut just over two years ago, Sabrina Carpenter's Sweet Tooth collection has made a huge impact on the fragrance industry by redefining the celebrity fragrance category with Sabrina's playful, inventive, & modern approach. From the first release, the collection has captivated fans with accessible & sophisticated fragrances. [PARA] Lemon Pie continues the delicious gourmand theme, by bringing a citrus-kissed twist as the newest treat in the range. It captures the joyful magic of a freshly baked pie by transforming the warmth & nostalgia of a sunlit kitchen into a modern gourmand fragrance which brings a fresh, uplifting energy whilst staying true to the collection's signature creamy, edible allure. [PARA] An initial hit of instantly mouth-watering sparkling Italian bergamot, candied lemon zest, & sugar crystals continues to the heart of limoncello, fluffy meringue, & condensed milk, to create a smooth, whipped sweetness that feels both playful & indulgent. The dry-down of graham cracker crust, vanilla whipped cream, & tonka bean wraps the skin in a cozy, bakery-warm embrace. Lemon Pie is a worthy winner because it perfectly complements the Sweet Tooth collection by offering a lighter, zesty counterpoint, suitable to a large audience.
TWILIGHT is a luminous soft amber inspired by Sherif's original song Twilight. It translates sound into scent and creates an atmospheric world that feels suspended between dusk and possibility. [PARA] The fragrance opens with a bright solar citrus glow over candied berries and cream, setting an immediate contrast of light and shadow. Rum spice then introduces the celestial twilight violet along with a gentle roasted marshmallow note that adds softness and texture. [PARA] As the scent moves deeper, Cashmeran, nutmeg and a quiet thread of saffron form a glowing resinous heart that feels intimate, tactile and quietly magnetic. A whisper of lavender guides the shift into the base which settles into polished sandalwood, amber resins and musky skin warmth. [PARA] A soft incense nuance weaves through the entire development and gives TWILIGHT its smoky, sensual and atmospheric mood. Formulated, produced and bottled entirely in house by Leonie Sherif, TWILIGHT blends high grade naturals with modern aromachemicals to create a textured amber glow that evolves gradually on the skin. [PARA] It invites the wearer into a world of warmth, radiance and quiet intensity while capturing the emotional universe of its namesake song in scent form.
While the young King Louis XIV used oud to scent his linen, this hallowed essence stems from the Orient. The king of woods and the wood of kings, today it is worth more than gold. It is the embodiment of the most luxurious elixir, of the most mystical energy that radiates between the earthly realm and heaven. [PARA] A star is born! The coronation of a wood whose sinuous roots reach stretch back to the dawn of time. [PARA] Notes: Oud essence, Amber notes, Patchouli essence
Cleopatra is not a retelling of history, but a reclamation of power. Rather than leaning into the expected tropes of excess and ornamentation, this fragrance reimagines Cleopatra as a strategist, intellectual and icon of self-possession — a woman whose allure lay as much in her mind as her presence. [PARA] At its core, Cleopatra explores contrast. Bright, sun-lit citrus and aromatic top notes evoke clarity and command, before giving way to a richly layered heart that feels both intimate and authoritative. The base is deep, warm and deliberately long-lasting, designed to linger with quiet confidence rather than announce itself loudly. With an exceptionally high oil concentration (30%), Cleopatra delivers an almost tactile depth, blurring the line between skin and scent and creating an experience that evolves hour by hour. [PARA] Innovation sits not only in the formula, but in the storytelling. Cleopatra forms part of a wider Soki London narrative universe where fragrance is treated as character, not accessory. Each element — from scent profile to visual identity — has been developed to invite the wearer into a story of modern femininity, ambition and self-belief.
Cheirosa 91 Perfume & Hair Mist represents a modern evolution of fragrance within body care, redefining how rose can be experienced through a distinctly Brazilian lens. Developed as part of Sol de Janeiro's mission to elevate body rituals to the level of skincare, Cheirosa 91 transforms a classic floral into something luminous, joyful, and contemporary, designed for both skin and hair. [PARA] At the heart of the fragrance is Rio Pink Rose, reimagined with vibrant passionfruit for freshness and energy. Honey caramel adds depth and addictive warmth, while soft cashmere woods provide a smooth, lasting finish. This innovative composition is brought to life through Sol de Janeiro's Scent Imprint Technology, ensuring a fragrance experience that lingers and moves effortlessly between skin and hair. [PARA] Cheirosa 91 has resonated strongly with consumers for its versatility, wearability, and instantly uplifting effect. Designed as a dual-purpose perfume and hair mist, it seamlessly fits into everyday routines—layered, refreshed, and enjoyed throughout the day. Consumers are drawn to its joyful scent profile, long-lasting impression, and the confidence it inspires, making it a fragrance that is not only loved, but repeatedly chosen.
In this spirit of excellence, Solférino Paris has invited the greatest names in perfumery to capture the Paris of their dreams in a fragrance, a creative freedom guided by emotion and underscored by that touch of Parisian audacity. [PARA] Dominated by the majestic Basilique Sacré-Cœur, Montmartre breathes with the bohemian spirit that once stirred the souls of Picasso, Modigliani, and Toulouse-Lautrec. Here, where history whispers from every corner, the atmosphere is alive with the essence of creativity. Old windmills, timeless cafés, and hidden alleyways reveal artists' studios and sweeping views of Paris. In this vibrant haven, where art and life converge, Montmartre carries an enchanting air of freedom and mystery, as if the very streets pulse with the energy of its storied past. [PARA] "Intense and enigmatic, this composition is a tribute to a place that has welcomed artists from all over the world and continues to inspire."
Inspired by the mischievous glamour and quirky confidence of Betty Boop, Mrs Jones is a bold, unapologetic celebration of modern femininity. Playful on the surface, just a little risqué beneath, it wears a happy-go-lucky smile while flirting outrageously. Charming and confident with a knowing wink. [PARA] The fragrance opens with a burst of cheery grapefruit, before slipping into a heart of intoxicatingly sweet ylang-ylang. A cool flash of mint soon catches up, adding an unexpected twist and leaving behind a sweet, peppery freshness that keeps the scent lively, addictive, and full of character. [PARA] Mrs Jones by Tallulah O'Hara is a contemporary niche perfume. Expressive, yet unintentionally subtle and delightfully mischievous.
A decadent vanilla perfume that's good enough to eat. Notes of buttercream icing, maple caramel crème, and whipped vanilla melt into tonka bean for a delicious long-lasting fragrance to savour slowly. Like a second slice you didn't plan to take, but absolutely deserve. [PARA] "This is for the woman who writes her own recipes and doesn't measure the vanilla. Buttercream Haze is my love letter to the rituals of baking. It's nostalgic, flirty, and the only layer I wear to bed at night. And yes - it lasts. We always make sure of that. I bake to show my love - and wear this scent as a quiet rebellion. For the women who've played it safe for too long, this is your perfume to be seen, to be bold, and to truly express your authentic self." - Barb Stegemann, Founder of The 7 Virtues
Escape to sunlit orchards and azure coasts with this dreamy citrus scent. Sustainably sourced mandarin oil and vibrant cassis are balanced by delicate florals and a hint of warmth with vanilla and upcycled black amber. Lasts 24 hours, lingers for 72, for a lasting impression of fresh possibilities. [PARA] "Finally —a clean citrus that LASTS! We spent a year and a half perfecting this clean citrus scent with extensive lab longevity tests to ensure it lasts 24 hours. Our signature 'boomerang' effect delivers an initial burst of bright, juicy citrus, then circles back with warm, grounding notes of cassis, magnolia, and vanilla. Because you deserve a fragrance as vibrant and enduring as your dreams. I think this might just be my all-time favorite perfume." – Barb Stegemann, Founder
Eladaria is an enchanting modern rose fragrance from The House of Creed, conceived as a vision of a garden reawakening at dawn. Bathed in silvery morning light, the composition opens with radiant mandarin, gently warmed by the soft sparkle of pink pepper. [PARA] At its heart, a refined trilogy of roses unfolds, interlaced with airy peony and lily of the valley, before settling into a sumptuous base of cashmere wood, vanilla, and musk. This final accord lends warmth, depth, and enduring sensuality, enveloping the wearer in a refined yet contemporary floral aura. [PARA] Crafted by Emilie Bouge to Creed's distinguished Millésime standard, a term reserved for great vintages, is hand-composed using only the finest ingredients. From the vibrant clarity of its citrus opening to the nuanced complexity of its rose heart, the fragrance reflects the House's commitment to precision, heritage, and olfactory excellence.
Oud Zarian is a masterwork from The House of Creed born of some of nature's most elusive gifts and crowned with the most precious 80-year-aged oud. Carried within it is the quiet, unhurried work of generations of artisans, from the oud production shared across lifetimes in Bangladesh to the time-honoured techniques preserved at The House of Creed that transformed this coveted resin into an unforgettable scent. More than just a fragrance, Oud Zarian is an olfactive tribute to patience and the pursuit of perfection. [PARA] Oud Zarian is a fragrance of Millésime quality, a French wine term denoting a great vintage, and a hallmark of excellence applied to The House of Creed's creations. Its woody, spiced and ambery layers have been hand-blended using age-old, labour-intensive methods refined over more than 260 years. This unwavering dedication to artisanal excellence is not just what gives Oud Zarian its longevity. It is what shapes its entire story. [PARA] The perfume opens with an air of mystique brought by swirls of rich, reverent frankincense entwined with warming ginger and an enticing spice accord. As this veil rises, the elegant Rose Centifolia is revealed, a radiant bloom prized for its beauty and fleeting harvest.
Eternal Sunrise conjures the mysterious brilliance of a faraway realm-a captivating, hidden world where the first golden rays of dawn gently embrace the horizon. It is a journey into an enigmatic landscape, suspended between shadow and light, where time itself seems to pause in reverence. [PARA] At the opening, a reimagined, seductive Kiphy accord-an ancient blend of precious botanicals and resins. This complex and mystic blend imbues the composition with a deep, alluring atmosphere that commands attention and bestows an unforgettable character. Enriched by incense, the top notes unfold with a balsamic warmth and a delicate smokiness, evoking sacred fires and the whispered secrets of long-forgotten temples. [PARA] The heart reveals the essence of Cypriol-a material once used by ancient civilizations to record history and myth. This earthy, aromatic note merges seamlessly with the spicy-woody elegance of Akigalawood and the amber-like richness of Ambrofix. Together, they create a refined and intimate scent that clings to the skin like an invisible jewel. [PARA] In the base, the composition is softened and illuminated by the warmth of Styrax, Cistus, and the creamy sweetness of Tonka Bean.
Midnight Rider is built around the idea of movement through a landscape after dark — not the romance of the frontier, but the weight of it. The fragrance opens with leather, spice and green notes, immediately enveloping the wearer in olfactory and emotional texture. From the outset, it carries a sense of gravity, leaning into the weight of isolation and hidden mystery of the night. [PARA] As it develops, the leather deepens into chewing tobacco and dry earth, introducing bitterness and warmth that feel worn-in rather than dramatic. The composition is deliberately dense, designed to sit heavy on skin and unfold slowly, mirroring the emotional pressure of its setting: solitude, endurance and time passing. [PARA] In the drydown, warming amber and blended spices emerge gradually, lending cohesion and longevity without changing the mood. The finish remains narratively persistent, favouring atmosphere over incongruous stylistic changes. [PARA] Midnight Rider exists within a wider narrative world, supported by an original comic and curated soundtrack, but the fragrance itself stands complete and self-contained. Cinematic yet disciplined, it reflects a multi-sensory approach that invites the wearer to inhabit its world rather than observe it.
Introducing Us2! Oud, a captivating unisex fragrance that redefines luxury and versatility. Building on the iconic concept of the original Us!, this scent seamlessly acts as an aftershave for him and a sophisticated perfume for her, embodying the perfect balance of masculinity and femininity. [PARA] At its heart are rich Assam Oud verses, paired with the enchanting allure of Rose Oud, creating a harmonious blend that exudes depth and elegance. The fragrance opens with exotic white florals that evoke freshness and sophistication, while a base of dry amber, musk, and warm woody notes provides a sensual, lingering warmth. [PARA] What makes Us2! Oud truly stand out is its unique duality—offering a refined scent experience that adapts to the wearer's aura, making it suitable for any occasion. The fusion of rare oud varieties with delicate florals creates an air of mystery and allure, setting it apart from conventional fragrances. Whether worn as a refreshing aftershave or an alluring perfume, Us2! Oud delivers an unforgettable sensory journey that celebrates individuality and sophistication in every spray.
Moonlight Cherry takes this familiar fruit into an unexpected olfactory territory. Interpreted by Sidonie Lancesseur, the cherry has been given a complete makeover. [PARA] “With this creation, I wanted to give the cherry a strong, bold character. Right from the start, I thought of bringing it closer to the coffee cherry, the fruit of the coffee tree. This idea led me to a luscious, addictive cherry, enhanced by notes of roasted coffee." [PARA] Moonlight Cherry opens with the unexpected encounter of bitter almond and a rum-accented accord, forming a smooth, bewitching pairing. Cherry then appears, enveloped by notes of black coffee, giving it character and elegance, while its charm is accentuated by a balmy base of vanilla and musk. [PARA] Rich and sensual, Moonlight Cherry unveils the unexpected facets of cherry. This red fruit that we thought we knew so well is revealed in a new light, both ingenuous and magnetic.
The bold, intense green of emerald serves as the inspiration for Versace Crystal Emerald. This olfactive creation expresses a seductive femininity that captures the unapologetic attitude that defines the House - an effortless and versatile fragrance that brings a sense of radiant, natural elegance to every moment. Model Lila Moss is the face of this campaign. Her natural elegance and confident presence perfectly represent her generation: creative and unapologetically herself. [PARA] Opening with a vibrant citrus freshness, where Calabrian bergamot intertwines with the velvety, juicy sweetness of peach essence – like fruit just picked from a sun-drenched orchard. A whisper of pink peppercorn adds bright sophistication. At the heart, a green rosebud slowly unfurls; young and full of life, evoking the delicacy of a dewy rose garden. Jasmine brings velvet softness, while raspberry sorbet adds a colourful, addictive note. [PARA] An enveloping, lasting embrace of white musk blends with the warmth of Brazilian tonka bean and a hint of incense at the base, creating a refined trail for a powerful yet elegant olfactory signature. Echoing the form of a gemstone, Crystal Emerald is a jewel in a bottle. Classic, iconic and unmistakably Versace.
Derived from the Arabic word for 'star', Najim is the latest addition to Versace's Eros franchise, it's warm, golden-amber light illuminating the dunes of the Middle Eastern desert at sunset. An aromatic amber fragrance that is radiant, powerful and deeply rooted, with intriguing, mystical tones that offer a unique olfactory experience. [PARA] It opens with bright yellow mandarin, a vibrant explosion of notes that captures the radiant colours of the desert sky before the awakening dawn. Saffron and cardamom evoke the enveloping warmth of sand from the dunes, elegantly balanced by the aromatic freshness of clary sage. [PARA] The heart reveals a harmonious blend of woods to lend grandeur and structure, whilst caramel enters the scene, softening the intensity of the woods and creating a balance between strength and delicacy. Patchouli and vetiver give the fragrance a luxurious elegance with deep-rooted intensity. Incense adds a mystical and intriguing note, while the seductive embrace of Tonka Bean draws you in. Channing Tatum is the face of the Eros line.
Introducing Ludeaux from Vyrao, a groundbreaking genderless fragrance for flirtation and seduction, made with neuroscience-backed natural ingredients proven to promote sensuality and self-esteem. [PARA] Vyrao’s ninth fragrance sees founder Yasmin Sewell continue her collaboration with perfumer Meabh McCurtin and the Science of Wellness program at IFF to tap into the healing power of plant ingredients in scent. This time, Vyrao offers a revolutionary take on sex in the form of two unexpected and uplifting fragrances, Ludeaux and its sister scent Ludatrix, that encourage fun and play in the world of pleasure. [PARA] Ludeaux is clean and made with natural ingredients meticulously selected by our perfumer, who combined milky peach with flirtatious floral notes, intimate woods and a cheeky hint of latex. Sensuality-boosting ambrox and musk seal this playful scent for seduction and self-confidence. [PARA] Ludeaux centres around neuroscience-backed ingredients proven to enhance sensuality by 74% and self-esteem by 62%, as measured by IFF’s Science of Wellness program. This work combines 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and artificial intelligence to verify the impact of scent on our emotional wellbeing.
Samar is an Arabic word that evokes the warmth of shared stories and laughter, often spoken around a crackling fire under a starlit sky. Samar is not just a fragrance; it is the essence of connection, a reminder of the joy found in the simple act of coming together, gathering around the fire, and exchanging stories that last a lifetime. [PARA] This captivating fragrance embodies the spirit of these gatherings through a sensual, smouldering blend. It opens with the fresh, earthy scent of warm, smoky bergamot, raspberry, clove and pink pepper, reminiscent of a crackling fire and the outdoors. The heart reveals a rich blend of spicy cinnamon, echoing the intimate warmth of shared moments, while delicate floral notes of jasmine, osmanthus and gardenia add an ethereal softness to the composition. [PARA] All on a base of patchouli, labdanum and oud with a lingering hint of vanilla - like the enduring glow of the fire that creates a deep, grounding finish and carries the memory of the night long after it has passed. Crafted by perfumer Philippine Courtière, Samar is part of Widian's Gold Collection.
LIBRE Vanille Couture, the new limited-edition feminine perfume by Yves Saint Laurent. A decadently sensual reinterpretation of LIBRE, radiating gold inside and out. [PARA] The juice is a pure rush of golden vanilla caviar, dripping in sensuality. An ambery, gourmand twist on LIBRE's renowned floral signature. [PARA] Fresh, androgynous lavender harvested in France, and feminine, sensual orange blossom accord from Yves Saint Laurent's Ourika gardens in Morocco are enveloped in Rich Black Bourbon Vanilla Caviar from Madagascar. Meticulously hand-pollinated and cured over 18 months, this premium vanilla extract captures the multifaceted essence of the matured pod, amplified by a captivatingly liquorous Rum Absolute. [PARA] Sweet yet bold, a scent that lingers like a golden fragrance, leaving a trail of pure opulence, as precious as freedom. Finally, the LIBRE bottle is transformed into a precious untamed jewel dressed inside and out with gold. Outside, its sharp, geometric silhouette, is enveloped in richly textured metallic gold, inspired by the Saint Laurent wardrobe. [PARA] The daring open sides reveal a glimpse of a new golden juice starring a vanilla caviar dipped in gold liquor—the very essence of freedom. An audacious yet couture object.
Celebrate who you are with MYSLF L'ABSOLU, the feel-good intensity by Yves Saint Laurent. An intensified woody floral tension. Amplified by cool sparkling spices. Warmed up by sensual woody patchouli, for an instant radiant pleasure. [PARA] At first, the bergamot heart is enhanced by fresh sparkling ginger essence and cardamom, unveiling an invigorating burst of cool spices. At heart, all facets of orange blossom are magnified, from its fresh and blooming essence, to its rich and sensual scenttrek accord crafted in the YSL Ourika Gardens. At last, the woody sensuality is amplified by suave Patchouli Heart, sourced in Indonesia. [PARA] Bottled in a new bold interpretation of the iconic YSL silhouette: a sleek, tone on tone metallic mirror monolith from the bottle to the cap. The quintessence of YSL luxury.
