Jun Lim is the founder of BORNTOSTANDOUT®, a global luxury fragrance house built on two simple convictions. Rebellion against the standard. Originality over familiarity.

Before perfume became his work, it was his lifelong obsession. Jun has collected fragrance for over twenty years, buying at least one bottle every week. He fell in love with scent not as an accessory, but as a medium of self expression. Scent was his language long before it became his business.Alongside perfume, there was art. Painting is one of the ways he releases tension and resets his mind. Weekends were spent in galleries, asking the same questions again and again. What feels alive. What feels fake. Why some things hit before you understand them. That tension shaped everything that came next.

By day, Jun spent nearly a decade in global investment banking as a consumer sector analyst. Finance was never the identity. It was training. Discipline. Pattern recognition. Understanding how brands rise, stall, and disappear.

In 2022, he launched BORNTOSTANDOUT® to challenge a fragrance industry that had grown too safe. He honors craft, slow maceration, and perfumers treated as artists. But he rejects predictability, market testing, and politeness.