Alina Rosu is a London-based perfumer and founder of NEUNÉRE, building a brand at the intersection of neuroscience, philosophy, and slow perfumery.

She defines her practice as that of a Research Artist, fueled by an intrinsic curiosity to uncover hidden patterns and deeper explanations of perception. Anchored by a deep analytical framework derived from her background in AI and a PhD in Machine Learning, she applies this logic to interrogate the olfactory medium and its impact on human emotion.

Following foundational training at the Grasse Institute of Perfumery and a Master’s in Fragrance Formulation, Alina treats perfumery as an inquiry into human nature. Her approach is both philosophical and scientific, as she deconstructs the cognitive paradoxes and neural mechanisms that dictate how we feel, translating them into olfactory spaces of tension and dialogue. This duality is expressed through her fragrances and her highly technical contributions to publications such as Perfumer & Flavorist.

Her unique vision was recognised by the NewGen Program, where her work was noted for its considerate and deeply introspective character. This establishes a new, research-led paradigm for the future of intellectual fragrance.