Bella Hadid has revolutionized the Fragrance Category with the UK Launch of ‘Ôrəbella, by introducing the skinification of scent.  A shake-to-activate, alcohol-free parfum collection infused with skin-nourishing ingredients and elevating essential oils. ‘Ôrəbella reimagines parfum as part of your skincare ritual—merging high-quality essential oil fine fragrance with a skin-loving base for a nourishing, long-lasting, sensorial experience.

 

‘Ôrəbella presents a groundbreaking skin parfum collection that changes how we experience scent. It blends clean, vegan, and alcohol-free parfum with skincare-quality ingredients for fragrances that hydrate and cater to sensitive skin. Inspired by Bella’s deep passion for nature, scent, and self-expression, ‘Ôrəbella invites each wearer to reveal their alchemy with an activating shake and spray gesture.

 

Inspired by Bella’s personal journey, ‘Ôrəbella is a response to her sensitivities to traditional alcohol-based fragrances and quest for a high-quality alternative. Motivated by her long-standing love affair with fragrance, Bella began creating her own essential oil blends, growing lavender and distilling oils herself on her family farm.

 

The brand’s innovative bi-phase parfum formula is designed to be shaken to fuse the two layers together before spraying directly onto skin. The nourishing base layer is powered by the brand’s proprietary alcohol-free ‘Ôrəlixir™ base, featuring hydrating snow mushroom and a luxurious blend of five moisturising oils (camellia, almond, olive, jojoba, and shea). The second layer contains aromatherapeutic essential oils and responsibly-sourced fine fragrance ingredients that uplift mood and energy.