Michelle Feeney’s mission is to bring fine fragrance to the modern woman so she can build an entire fragrance wardrobe which expresses the many facets of who she is. Michelle makes sure that Floral Street is accessible, affordable, and not at the expense of the planet. Eco-conscious at our heart – sustainability is never an afterthought – it’s built into every decision Michelle makes. Our fragrances are vegan, cruelty-free and created with responsibly sourced ingredients. They are housed in reusable, recyclable, biodegradable packaging and printed with vegetable & soy-based inks. In 2025, we launched our FSC certified, 100% recyclable, renewable, high-quality, plastic free, biodegradable pulp packaging, made from ethically sourced, post-industrial waste from the sugar industry. Our same innovative packaging made sweeter. We also launched our perfume mists, made using up-cycled rose water, a by-product of rose essential oil production, which offers light moisturisation and antioxidant properties. The bottle is made from 100% post-consumer recycled PET and features a recyclable metal-free mist pump. Based on market research, we are the first brand to use a metal-free, recyclable mist pump in the UK fragrance market.