2025 marked a monumental year for Fragrance at Space NK, further cementing our position as the destination for discovery. We significantly outperformed the market, delivering +32% growth versus a +3% market increase. Eau de Parfum grew +75% compared to the market at +5%, while Body Spray increased +49% against a declining market of -3%.We introduced nine new premium and niche fragrance brands, reinforcing our authority in expert curation. These included Pleasing, Tsu Lange Yor, Frederic Malle, Kilian, Parfums de Marly and Penhaligon’s, alongside bringing Nette exclusively to the UK for the first time. We also delivered 16 A* retailer-exclusive launches with brands such as Phlur, Byredo, Maison Margiela, Diptyque, Vyrao and DedCool, all supported by standout visibility across stores and online.A key highlight was bringing Phlur’s Cherry Stem to life through a dedicated moment in the iconic Covent Garden. Beyond launches, we continued to drive industry-wide buzz through our award-winning Fragrance Library activation during National Fragrance Week. Fragrance was also embedded into our newest stores, with fragrance carousels at Oxford Street and Bullring, plus a dedicated fragrance bar offering engraving and expert-led consultations.