Prada Kiosk: the new Prada brand magic for the launch of Paradigme

The Prada Paradigme kiosk invites you to experience Paradigme Eau de Parfum in another way. We brought the kiosk to life in 3 key locations in London, Canary Wharf, Old Spitalfields Market, and Seven Dials warehouse. People are invited to our kiosks to experience the new fragrance by being gifted a Prada “fanzine”, GWP, and fragrance samples. Over the course of the activation, we achieved 600k total footfall/13k samples claimed, and showcased Prada savoir-faire in the UK&I markets.