To celebrate the launch of the new crush fragrance accessory – Coco Mademoiselle Fragrance on Chain – CHANEL executed a unique activation throughout March 2025. Inspired by the campaign film and the mystery-bottle shape, the iconic Coco Mademoiselle photobooth toured across different locations in the UK. From a PR feature with key influencers such as Olivia Neill to selected stores, CHANEL encouraged clients to get photo-ready with a spritz of Coco Mademoiselle. Stepping inside the photobooth, featuring the name of the location, clients discovered the limited-edition purse spray. The true jewellery accessory, composed of a string of glass pearls and a golden chain, allows for use anytime and anywhere. This design lends itself to intuitive, spontaneous application and is ideal for refreshing the sensual, ambery notes of the fragrance or for touching up your scent throughout the day. After discovering this unique accessory, clients had the opportunity to capture their memorable CHANEL moment and share their pictures online or go home with their black and white photo prints. This fun, interactive activation brought the Coco Mademoiselle spirit to stores and drove buzz online.