Maison Crivelli – Thibaud Crivelli
Thibaud Crivelli uniquely translates lived, multisensory experiences into bold and unexpected fragrances. The outcome: a fragrance collection that surprises with its contrasts, originality and modernity. Every fragrance is rooted in real-life, human experiences, and designed to provoke areal emotional response in return.While many fragrance houses focus on luxury or heritage, Maison Crivelli is pushing the boundaries of olfactory art, moving beyond traditional perfume structures through surprising contrasts.
This approach attracts an experimental fragrance connoisseur seeking perfumes thatare not just “luxurious” but also innovative and daring.In less than seven years, Thibaud Crivelli has built one of the most talked-about and respected fragrance houses on the market today. Maison Crivelli has established itself as a leading force in the niche fragrance segment, with top-performing launches across key international markets such as the UK, France, Middle East and the African Continent. The brand is now consistently ranked among the top five at major department stores globally, and several of its extrait de parfum creations like Hibiscus Mahajad, Oud Maracuja, Oud Cadenza, and Cuir Infrarouge, are regularly listed in the top 10 bestsellers of key retail partners.
Ôrəbella – Bella Hadid
Founded by Bella Khair Hadid, ‘Ôrəbella is redefining fragrance as a skin-loving ritual. Alcohol-free, vegan, and cruelty-free, the brand’s bi-phase skin parfums are powered by the proprietary ‘Ôrəlixir™ base, combining nourishing botanicals, hydrating snow mushroom, and high-grade essential oils. Each shake-and-spray experience invites you to “reveal your alchemy,” merging scent, skin, and self-expression into one transformative ritual.
BORNTOSTANDOUT® – JUN LIM
Jun Lim is the founder of BORNTOSTANDOUT®, a global luxury fragrance house built on two simple convictions. Rebellion against the standard. Originality over familiarity.
Before perfume became his work, it was his lifelong obsession. Jun has collected fragrance for over twenty years, buying at least one bottle every week. He fell in love with scent not as an accessory, but as a medium of self expression. Scent was his language long before it became his business.
Alongside perfume, there was art. Painting is one of the ways he releases tension and resets his mind. Weekends were spent in galleries, asking the same questions again and again. What feels alive. What feels fake. Why some things hit before you understand them. That tension shaped everything that came next.
By day, Jun spent nearly a decade in global investment banking as a consumer sector analyst. Finance was never the identity. It was training. Discipline. Pattern recognition. Understanding how brands rise, stall, and disappear.
In 2022, he launched BORNTOSTANDOUT® to challenge a fragrance industry that had grown too safe. He honours craft, slow maceration, and perfumers treated as artists. But he rejects predictability, market testing, and politeness.