Aqualis – Mother of Pearl
Intricate. Opalescent. Rare. [PARA] The mesmerising, prismatic beauty of Mother of Pearl is one of nature’s most precious and elusive jewels. Formed as a natural contradiction, it is both protective and fragile, layered with lustrous colours, making it one of the most remarkable substances on Earth. [PARA] Mother of Pearl recreates the fine opalescent particles of its natural namesake through a tropical burst of juicy mango and passionfruit, glistening with lustrous drops of mandarin and pear. It shimmers in rainbow shades, weaving filaments of jasmine and gardenia amongst the cool plushness of its coconut heart. The warmth of amber and vanilla provide contrast to the delicate texture of the florals, enveloping them in an armour-like shroud of warmth. [PARA] Mother of Pearl is a singular fragrance that exudes a myriad of colours, reflecting a unique spectrum on to each person who wears it.
EX NIHILO
Founded in Paris, EX NIHILO is a contemporary Haute Parfumerie House redefining luxury fragrance through audacity, personalization and creative freedom. Over the past three years, the brand has significantly accelerated its presence in the UK, establishing itself as a modern challenger within a highly competitive niche landscape.
At the heart of EX NIHILO lies a disruptive vision: combining French craftsmanship with cutting-edge innovation. Through collaborations with world-renowned perfumers and a strong artistic talents, the House creates fragrances that balance emotional storytelling with high perfumery excellence.
In the UK, EX NIHILO has reshaped the consumer experience through its exclusive in-store personalization service, the Osmologue, allowing clients to tailor iconic creations to their own olfactive identity, redefining luxury as both individual and experiential.
With standout launches such as Blue Talisman and intensified extrait interpretations of signature scents, the brand continues to push olfactive boundaries while driving strong retail performance and community engagement across key UK partners.
By blending heritage savoir-faire with a bold challenger spirit, EX NIHILO is not only expanding, it is actively redefining how fragrance is discovered, experienced and personalized in the UK market.
Nissaba
Nissaba is emerging as one of the most distinctive new voices in modern perfumery, introducing a creative model where each fragrance begins with a real place, its landscape, materials and the people who cultivate them. This region-led identity is rooted in provenance, storytelling and craftsmanship, offering consumers a meaningful new way to experience fragrance.
Nissaba became the first fragrance house shortlisted for the Positive Luxury Awards in 2025, recognising its commitment to responsible sourcing and conscious formulation. This ethos extends into transparent, educational communication that highlights the communities behind its ingredients and the cultural traditions that shape each scent, with social channels championing ingredient literacy and origin narratives.
In the UK, Nissaba has built meaningful momentum, securing placement with Fortnum & Mason, Bloom Perfumery, Parfum Le Dance. Its growing presence has been recognised by titles such as Glass, Cent, and Editor’s Beauty. The brand has also deepened engagement through creator-led and customer-facing masterclasses, and its first educational brand trip to Grasse, offering audiences rare insight into sourcing, craftsmanship and raw material origins.
With a clear mission, refillable design and an expanding impact roadmap through to 2030, Nissaba is redefining the role of emerging brands in modern perfumery.
Perroy Parfum – Mahogony Sun Eau De Parfum
Perroy Mahoganysun Eau de Parfum – floral vanilla. Sunshine encapsulated in a bottle. Gourmand and sensual, like vanilla ice cream on a summer beach. Each spray evokes the warm radiance of a summer’s day on your skin, providing a touch of sunshine you can carry with you all year round. Its refined blend makes the fragrance enveloping and long-lasting, perfect for those who want a fragrance that matters. [PARA] Perroy Mahoganysun captures the essence of the brand by expertly blending top notes of frangipani flower with a heart of fig, culminating in a base of vanilla that envelops the senses. This Eau de Parfum represents a floral and vanilla symphony offering a sunny and sensual fragrance. Its olfactory pyramid orchestrated with quality ingredients guarantees a wide diffusion and excellent durability. [PARA] Perfect for any occasion, it inspires a vibrant sensation of warmth and uniqueness. This fragrance is a multi-sensory experience that promises to enliven the spirit with elegance and sweetness, making it a refined choice for those who desire a memorable and inviting presence.
Maison Margiela
Maison Margiela Replica Afternoon Delight Eau de Toilette [PARA] Maison Margiela’s Replica Afternoon Delight is a masterful olfactory translation of Marcel Proust’s “involuntary memory,” reimagining the legendary “madeleine moment” for the modern connoisseur. Crafted by Master Perfumer Carlos Benaïm, this ambery-gourmand composition transcends traditional sweet scents by offering a sophisticated, airy interpretation of Parisian café culture. [PARA] At its heart lies a bespoke Madeleine Accord—a technical feat that captures the golden, buttery texture of the French pastry without the weight of conventional gourmands. This nostalgic core is seamlessly enveloped by the creamy warmth of Sandalwood and the noble depth of Madagascan Vanilla Pod, creating a “second-skin” sensuality that feels both intimate and expansive. [PARA] Afternoon Delight stands out by balancing artistic storytelling with exceptional wearability. It does not merely mimic a dessert; it captures the atmosphere of joyful escapism and the quiet luxury of “me time.” By transforming a literary icon into a multisensory experience, Maison Margiela proves that niche perfumery can be deeply evocative, technically brilliant, and universally loved. It is the definitive choice for the consumer.
Maison Margiela
In three years, Maison Margiela has reshaped the UK market, becoming #3 Share of Influence (SOI) and the fastest-growing brand within the top 10 Collection Fragrance in 2025. This rise is driven by a bold challenger mindset turning abstract memories into tangible experiences.
While the REPLICA MEMORIES collection remains its heart, 2024 saw a daring expansion with REPLICA FANTASIES. Fusing refined raw materials into new, imaginary olfactory notes, the collection brings surrealist visions to life. By translating dream-like concepts into concentrated fragrances, Margiela innovates beyond familiar scents while staying true to its storytelling DNA.
This brilliance was captured in November 2025 during London’s immersive “REPLICA Jazz Club” A&I Event. Recreating a smoky Brooklyn club with live saxophone and rum-vanilla warmth, the event turned the UK’s top-selling Replica scent into a cultural moment. With over 2 million social reach, the activation proved fragrance’s power to transport. By blending immersive activations with record-breaking growth, Maison Margiela is not just following trends—it is redefining how the UK experiences and emotionalizes fragrance.
Sabrina Carpenter Fragrances
Sabrina Carpenter Fragrances has made a strong and fast-growing impact within the UK fragrance landscape, marking Sabrina Carpenter’s expansion into the beauty space. The collection was created to capture moments of sweetness, confidence, and self-expression, translating the artist’s playful yet polished persona into scent. What began with the launch of Sweet Tooth, a caramel-wrapped gourmand that quickly became a cult favourite among Gen Z and millennial consumers, has since evolved into a steadily expanding fragrance wardrobe. The range now includes Caramel Dream, Cherry Baby, Me Espresso, and the latest addition, Lemon Pie, each introducing new layers of indulgence while maintaining a cohesive olfactive identity centred on comfort, nostalgia, and modern femininity. Crafted with rich gourmand notes balanced by sophisticated structures, the collection delivers accessible luxury with strong emotional resonance. By blending Sabrina Carpenter’s playful spirit and cultural influence with a signature gourmand story, Sabrina Carpenter Fragrances has quickly become a must-watch emerging brand with scents that feel both indulgent and irresistibly fun.
Amouage – Harrods, Salon de Parfums
Amouage is an independent Omani High Perfumery House renowned for creating some of the most finely crafted perfumes in the world. Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations. [PARA] Masterfully paying tribute to its heritage, Amouage is a unique fusion of East and West that defines avant-garde opulence. Today, it expresses the contemporary majesty of Oman, a historic trading centre for frankincense around the globe, with arresting and alluring creations that speak to a sophisticated, confident, well-travelled and discerning clientele seeking the extraordinary, the personal and the compellingly precious. [PARA] Amouage creations have charmed a global audience and are now available in close to 100 countries around the world. The House’s international presence encompasses 22 standalone boutiques in Oman, the UAE, the USA, China and Malaysia as well as a highly selective network of approximately 1,500 of the world’s finest department stores, perfumeries and airports.
ATARATMA London
ATARATMA London is a visionary fragrance house devoted to “Scents for the Soul,” reshaping the UK perfume landscape by uniting ancient Ayurvedic wisdom with contemporary olfactory neuroscience and master perfumery. Founded in September 2025, the brand draws on the Sanskrit roots of attar (scent) and atma (soul) to create transformative extrait de parfums that nurture emotional balance, empowerment, self-discovery and spiritual connection.
ATARATMA defies convention with immersive, functional fragrances designed to elevate mood and enrich daily rituals. Each creation is formulated with premium active ingredients and crafted for depth, longevity and emotional impact. The collections – Atma (spiritual connection), Ananda (joy), Kama (sensuality) and Zakra (strength) – offer luxurious, boundary-pushing scent experiences that resonate on a personal level.
Since launch, ATARATMA has garnered critical acclaim and passionate consumer advocacy, sparking new conversations around originality, emotional wellbeing and the therapeutic potential of fragrance. By championing an Ayurvedically rooted, spiritually resonant vision, ATARATMA is redefining category expectations and shaping a more meaningful future for perfumery.
Ôrəbella
Bella Hadid has revolutionized the Fragrance Category with the UK Launch of ‘Ôrəbella, by introducing the skinification of scent. A shake-to-activate, alcohol-free parfum collection infused with skin-nourishing ingredients and elevating essential oils. ‘Ôrəbella reimagines parfum as part of your skincare ritual—merging high-quality essential oil fine fragrance with a skin-loving base for a nourishing, long-lasting, sensorial experience.
‘Ôrəbella presents a groundbreaking skin parfum collection that changes how we experience scent. It blends clean, vegan, and alcohol-free parfum with skincare-quality ingredients for fragrances that hydrate and cater to sensitive skin. Inspired by Bella’s deep passion for nature, scent, and self-expression, ‘Ôrəbella invites each wearer to reveal their alchemy with an activating shake and spray gesture.
Inspired by Bella’s personal journey, ‘Ôrəbella is a response to her sensitivities to traditional alcohol-based fragrances and quest for a high-quality alternative. Motivated by her long-standing love affair with fragrance, Bella began creating her own essential oil blends, growing lavender and distilling oils herself on her family farm.
The brand’s innovative bi-phase parfum formula is designed to be shaken to fuse the two layers together before spraying directly onto skin. The nourishing base layer is powered by the brand’s proprietary alcohol-free ‘Ôrəlixir™ base, featuring hydrating snow mushroom and a luxurious blend of five moisturising oils (camellia, almond, olive, jojoba, and shea). The second layer contains aromatherapeutic essential oils and responsibly-sourced fine fragrance ingredients that uplift mood and energy.