The crisp note of Grapefruit. A rush of Lavender scent. An earthy base of Vetiver. All wrapped in the velvety seduction of Cuirissima LXR, the exclusive Aramis leather essence. [PARA] A woody, green neo-fougère, this energizing men's fragrance boosts feelings of energy with emotion-enhancing molecules. Fresh airy notes and an addictive leathery warmth mix with notes of Orris and Patchouli leaving a lasting trail. [PARA] 3 KEY NOTES: Grapefruit (Top), Lavender (Heart), Cuirissima LXR, exclusive Aramis Leather essence (Base) [PARA] In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men's cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time. [PARA] Today, Aramis Fragrance is revitalized and reimagined for a new generation. More than 60 years later, leveraging the brand's rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power.
SÌ PASSIONE RED MUSK awakens the senses with its vibrant embrace of musk, infused with the red energy of a luscious strawberry extract and the timelessness of elegant rose. [PARA] Like all the SÌ PASSIONE fragrances, SI PASSIONE RED MUSK is a scent crafted for the women of today, who follow their heart and dance to their own beat. Women who are passionate. Women who live for what resonates deeply. [PARA] As Sì passione red musk unfolds, the musk becomes even more captivating, blending with the heart of rose absolute and comforting milky notes. At the base, musk is amplified with the soft sensuality of vanilla. [PARA] Top note: Luminous strawberry extract. Heart note: Velvety rose absolute heart & milk accord. Base note: Rich and sensual white musk. [PARA] The iconic Sì bottle is reimagined as a declaration to passion with its vibrant, translucent red color. The matching cap adds a bold touch, reflecting the fragrance's intensity. Embossed with the Sì logo, the bottle becomes a precious object of desire. Awaken your senses and discover the passion that makes your heart beat.
A true #fragtok sensation, Stronger With You dominated with a new Parfum-strength juice, and a new campaign to support. [PARA] To embody the powerful allure of STRONGER WITH YOU PARFUM, Emporio Armani unveiled a campaign starring a charismatic new global ambassador, actor Nicholas Galitzine. Dancing amidst his energetic crew to the strains of Underworld's iconic 90's track Born Slippy, the actor showcases the strength and freedom found in togetherness, as he is immersed in the warm cast of a vibrant party atmosphere. [PARA] Filmed in a setting reminiscent of the fragrance's own amber hue, the film, directed by French duo The Blaze, captures both the scent's intensity and the contagious energy of togetherness, echoing the exhilarating feeling of shared moments. [PARA] The juice itself intertwines our signature chestnut accord with a spicy and warm leathered vanilla. This smooth scent leaves an unforgettable impression, all captured in the signature STRONGER WITH YOU bottle. [PARA] Cécile Matton, who crafted all Stronger With You fragrances, says of this novelty: "The aromatic freshness of lavender is enhanced by vibrant spicy notes, while the chestnut takes on an intense leathery nuance, offering a trail that is both refined and magnetic."
A new era of fragrance has arrived. Being, the revolutionary fragrance brand, is redefining the way we wear scent, not just for others, but for ourselves. [PARA] Rooted in mood science and powered by AromaWellness and AromaSeduction technology, Being goes beyond traditional perfumery. Each fragrance is scientifically crafted to do more than smell beautiful‚ it's designed to enhance mood, balance emotions, and even spark desire. [PARA] Seductive is a scent that captivates, opening with the luscious sweetness of ripe Fig and the tantalising spice of Cardamom, heating up like a fleeting glance. Soft Orris drapes over the skin like silk, blending with the sensual warmth of Sandalwood. The irresistible combination awakens your Being, whispering both intrigue and desire. Golden Amber and addictive Tonka Bean leave an unforgettable, magnetic trail, while a hint of exotic Ylang-Ylang adds a touch of floral heat - an ode to love, sensuality, and everything in between. Infused with AromaSeduction technology. [PARA] Sensual. Unforgettable. Desirable.
The first Eau de Parfum from Better World Fragrance House by Drake. A rich Amber Woody composition, Summer Mink opens with vibrant Italian citrus and aromatic sage, unfolds into a warm, spicy floral heart of Jasmine Sambac, and settles into a sensual base of vetiver and creamy musk. [PARA] The fragrance's architectural bottle reflects its philosophy — uniting opposing elements through design: a sleek navy sphere balanced atop a sharp, rectangular base. [PARA] Inspired by the beauty of juxtaposition, Summer Mink embodies the unexpected—the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication.
BOSS Fragrances takes BOSS Bottled beyond boundaries to present a new olfactory signature. BOSS Bottled Beyond: the first premium ginger-leather EDP. The duality of these distinctive ingredients—echoed in the Double B monogram on the bottle—incites double the motivation, double the success. [PARA] BOSS Bottled defined the male scent market with its 1998 launch of the first men's gourmand fragrance. Confident and contemporary, the fragrance family expressed the spirit of the BOSS man. Since the release, the BOSS brand has evolved alongside the meaning of success, which is now not only about pursuing personal ambitions, but also about celebrating peers. [PARA] This first premium ginger-leather fragrance embodies two distinct facets of sensuality: one electrifying and fresh, the other deep and carnal. The duality of these two ingredients breaks from the separation between top, heart, and base, and creates two ingredient poles, defying the traditional fragrance pyramid. [PARA] From aspirational stardom to relatable fandom, BOSS RECOGNISE BOSS. In a monumental move, three exceptional A-listers—Bradley Cooper, Maluma, and Vinicius Junior—become new global ambassadors of BOSS Bottled Beyond.
BOSS Bottled Bold Citrus, a new, limited-edition Eau de Parfum from BOSS Fragrances. This powerful new scent captivates with an explosion of oversized citrus notes that put an unexpected, XXL twist on the signature BOSS Bottled scent profile. The original fragrance's woody backbone is played against outsized, zingy notes that awaken the senses. [PARA] BOSS Bottled Bold Citrus has been crafted by Sophie Labbé and Honorine Blanc from Firmenich with radiant citrus notes that speak to the carefree spirit of summer. The fragrance opens with an intense splash of Primofiore Lemon and Bergamot top notes. Zesty accords pulse vividly through the heart, with honeyed Elemi extract and green, leafy Geranium Bourbon essence amping up the brightness. [PARA] Patchouli and Vetiver essences form a richly textured base, closing this noble composition with a nod to the original BOSS Bottled woody olfactive signature. Delivering a burst of boldness with instant impact, this refreshing fragrance takes inspiration from the BOSS man's confidence, and sophisticated warm-weather pursuits.
ByErim's Hair Dew collection reimagines hair fragrance — transforming an everyday mist into a sensorial, hair-kind experience that delivers both care and couture. Our Hair Dew is carefully formulated to nourish, protect and scent hair without compromise: alcohol-free, enriched with keratin and lipid-rich oils, it helps smooth the cuticle, reduce frizz, and add light-reflective shine — making it suitable for all hair types, including colour-treated, curly, or fine hair. [PARA] The OudRose variant marries British rose, jasmine and cardamom with a warm, ambered oud base — a refined, unisex floral-oud that evokes sophistication and timeless elegance. CedarSmoke, by contrast, offers a smoky-woody profile: cedar and sandalwood intertwined with resinous woods and a clean, airy freshness — modern, minimal, and effortlessly wearable. [PARA] Beyond just scent, Hair Dew is a ritual — mist onto mid-lengths and ends (or a brush) after styling — to impart a subtle, long-lasting fragrance and luminous finish that sets it apart from traditional hair perfumes. With its unique fusion of haircare benefits, inclusive formulation, and dual fragrance artistry, ByErim Hair Dew stands out as a true hair-beauty innovation deserving of recognition.
Carolina Herrera's La Bomba stands out as the consumer choice and ultimate prestige fragrance of 2025 thanks to its undeniable launch impact and broad emotional appeal. Celebrating boldness, joy and unapologetic self expression, the scent has connected with a diverse audience. [PARA] Its high energy composition opens with vibrant pitaya, moves into an explosive heart of cherry peony and frangipani, and settles into warm solar vanilla, creating a magnetic trail. La Bomba captures the spirit of the modern woman, luminous, dynamic and unforgettable. [PARA] Its fruity floral structure feels both innovative and unmistakably Herrera, balancing exotic freshness with floral intensity and a radiant, long lasting base. This harmony of craftsmanship, originality and emotional storytelling has made it one of the most sought after fragrances of the year. [PARA] With its striking identity, addictive scent profile and empowering message of authenticity, La Bomba has won consumer loyalty and firmly positioned Carolina Herrera at the forefront of prestige perfumery in 2025.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Carolina-Herrera-La-Bomba-Best-Activation.pptx]
Cerruti VIVO marks a bold new chapter for Cerruti 1881, born from a breakthrough idea that feels unmistakably relevant to today. At its heart, VIVO introduces a vibrant amber fougère crafted to appeal to a younger generation. Its name, meaning "alive" in Italian, is translated into eighteen languages across the bottle, celebrating the diversity and cultural richness of the modern world we live in. [PARA] The fragrance opens with an energetic hit of crisp apple and zesty ginger, lifted by fresh cardamom and pink pepper for an immediate sense of vitality and movement. The heart reveals an unexpected blend of rum and sesame absolute, adding depth, texture and personality, softened by the warm, aromatic nuances of tagetes. [PARA] As the scent settles, Haitian vetiver, saffron and ambroxan come together to deliver a confident, sensual trail that lasts on the skin. VIVO comes in an innovative, tactile bottle where interaction is central to the experience: by aligning the vertical V with the iconic 1881, customers quite literally break the code to access the fragrance. Finished with a brushed steel blue cap and a flash of neon orange gloss, the design feels bold, striking and subversive, overall.
Fleur de Peau, a creation originally inspired by the culture of ancient Greece and the fascination it held for Diptyque's three founders. The myth of Psyche and Eros and the daughter born from their love, Hedone, was what originally gave rise to Fleur de Peau, a unique, intimate perfume for the skin that speaks of the encounter between musks and flowers, and between softness and purity. [PARA] At the heart of the composition of Fleur de Peau Eau de Toilette lies a combination of white musks with vibrant pink peppercorn notes and the sparkling freshness of mandarin, creating a softness reminiscent of the tenderness found in antique statues immortalising the kiss shared by the mythical couple. The musks are underscored by the delicate, powdery properties of iris and magnolia, then elevated by deep accents of ambrette seeds. [PARA] Only when they meet the skin are their light, enveloping qualities fully revealed. Fleur de Peau moves through founding myths in which purity and sensuality, and floral and musky notes, come together in perfect harmony. The sensorial, exquisite qualities of this perfume for the skin have always varied from one skin to the next.
Light Blue Capri In Love Pour Homme Eau de Parfum joins the Light Blue family: a new creation celebrating the heritage of Capri, introducing more intense and spicy facets to the collection. Light Blue Capri In Love Pour Homme Eau de Parfum, is created by Alexandra Carlin, and is a Woody Spicy fragrance that opens with the subtle heat of spicy black pepper. [PARA] As the scent evolves, heart notes of Capri fig bring lush, green facets, while the sophisticated allure of patchouli adds depth and complexity at the base. This unique masculine scent transports its wearer to the crisp sea breezes and sunlit cliffs of Capri, encapsulating its Italian allure. [PARA] Light Blue Capri In Love fragrances are presented in the iconic Light Blue packaging, reimagined with a quintessentially Capri blue majolica print and housed in a matching box. This design blends Dolce&Gabbana's appreciation for tradition and craftsmanship and the deep connection to the beauty of the Mediterranean landscapes.
Since its debut in the 2000's, Dolce&Gabbana's Light Blue Eau de Toilette has brought the dream of Italian summer holidays to life. Created and refined by master perfumer Olivier Cresp, the Woody Fruity fragrance reflects sun-soaked days in Capri. The Zesty lemon and granny smith apple are softened by a delicate floral bouquet, giving way to seductively warm, woody notes of cedarwood. [PARA] After 25 years of success, Dolce&Gabbana's iconic Light Blue Eau de Toilette has been refined by its perfumer, Olivier Cresp, offering a more captivating and intensified olfactory experience that now lasts for up to 16 hours*. [PARA] Now available in a refillable format, Light Blue Eau de Toilette offers a sustainable gesture to indulge in its captivating essence time and time again.
Gisada Titanium is a contemporary expression of strength and precision, inspired by the resilience of its namesake metal. Created by the Swiss fragrance house Gisada, the composition balances freshness and depth with clarity and elegance. [PARA] Bright citrus and aromatic notes open the fragrance, leading into a structured heart of warm spices and refined woods. The trail settles into a smooth, long-lasting base of amber and musk. [PARA] The spirit of Titanium is embodied by its ambassador Anthony Joshua, whose discipline, power, and understated confidence perfectly reflect the fragrance's identity. Modern, confident, and enduring, Gisada Titanium leaves a lasting impression through strength with restraint.
LE SEL D'ISSEY EAU DE PARFUM presents an olfactory dialogue between the elements: the sea and the earth. It is in the vibration between these two polarities that LE SEL D'ISSEY reveals itself. It is an assertive duality, like a challenge, that Quentin Bisch was not afraid to take up. [PARA] And with good reason: the Givaudan perfumer is very sensitive to the variations of nature and loves the seasons and their contrasts. On one side, the sea, where the whole story of LE SEL D'ISSEY begins. As with the Eau de Toilette, this is expressed through an extract of laminaria seaweed and oak moss. This unusual moss is in fact the memory of a seaweed that migrated to dry land several thousand years ago. It offers an olfactory wave of incisive vigour, which unfurls on contact with an unprecedented salty accord. [PARA] And on the other, the earth. The salt accord becomes enveloped in elegance and sensuality, as notes of incense, dry amber and burning woods intensify. This contrast gives the salt all its vibrancy, impetus and strength.
Jean Paul Gaultier Le Male Elixir Absolu defines prestige fragrance in 2025, blending inspirational storytelling with accessible luxury and broad yet selective appeal. This smouldering reinvention of the iconic Le Male pushes desire to new heights, bathed in a golden aura and infused with fiery intensity. [PARA] The scent opens with a bold spicy plum accord, delivering a provocative hit of heat before moving into a heart of signature lavender, reimagined with incandescent sensuality. A blazing tonka bean base amplifies the amber and balsamic trail, creating a magnetic fever that lingers on the skin and ignites the senses. [PARA] Elixir Absolu embodies raw magnetism and refined elegance, mirroring the molten sensuality of its sun kissed, amber toned muse. The golden capped torso bottle reinforces the fragrance's elevated craftsmanship while remaining accessible to a wide audience. Its presence feels aspirational yet inviting, making it a standout choice for consumers seeking intensity, warmth and modern luxury. A true sensory voyage where sun and heat intertwine, Le Male Elixir Absolu rises above the competition with its powerful scent profile, cultural relevance and refined accessibility, making it the standout prestige fragrance of 2025.
Introducing 'I Want Choo With Love' Eau de Parfum, the latest addition to the Jimmy Choo 'I Want Choo' fragrance collection – a luminous, light, and ultra-feminine fragrance that brings joy every time you wear it. [PARA] 'I Want Choo With Love' is the fourth fragrance to join the 'I Want Choo' perfume wardrobe, offering an uplifting, vibrant scent that embodies the 'I Want Choo' line-up with its luxurious bottle and outstanding olfactory notes. A celebration of the optimistic strength and support that comes from the love of friends and chosen family, 'I Want Choo With Love' empowers self-confidence and inspires an innate sense of self-love. Radiating love in every way, the new fragrance creates an irresistible desire to share this powerful feeling with others. [PARA] 'I Want Choo With Love' brings a modern, luminous, pink vanilla eau de parfum into the 'I Want Choo' line-up. The fragrance begins its olfactory journey with light and refreshing raspberry, orange flower and mandarin essence followed by vibrant notes of rose infusion, hibiscus, and freesia. It finishes with creamy base notes of vanilla, sandalwood, and musk for a sophisticated, empowering perfume synonymous with Jimmy Choo's daring DNA.
Freedom Musk Santal | 34 is a velvety, sensual, and confident fragrance that evokes authenticity as power—an olfactive celebration of self-love and the freedom to be entirely yourself. [PARA] This blend opens with a luminous spark of bergamot, mandarin, and pink pepper, before unfolding into a delicate cloud of white florals and aromatic frankincense. [PARA] Grounded in creamy sandalwood, warm vanilla, and ambery musks, it creates a comforting yet seductive signature that is deeply yours.
Lovers Noir opens with a crisp burst of green apple, tempered by sage's herbal sophistication and a hint of pink pepper's subtle spice, creating an inviting and dynamic first impression. At its heart, French lavender and artemisia deliver calming aromatic nuances, while cacao absolute adds a rich, indulgent depth that reinforces the scent's sensuality. [PARA] The dry-down reveals a warm, lingering base of cashmere wood, tonka bean, and patchouli, grounding the composition with creamy warmth and earthy complexity. We believe that Kylie Minogue Lovers Noir stands out for successfully captivating different senses by telling a story of passion and sophistication with its adept balance between fresh, spicy, and woody facets, making it a memorable unisex fragrance.
The latest addition to the Daisy Marc Jacobs collection – Daisy Wild Eau So Intense. This bold fragrance invites you to embrace your wanderlust and explore the beauty of nature through a concentrated, captivating scent. [PARA] Inspired by the unique treasures and experiences hidden in nature, Daisy Wild Eau So Intense captures the allure of unexpected adventure. With radiant banana blossom, sensual jasmine and a warm amber base, Daisy Wild Eau So Intense is an ode to a vibrant, untamed spirit – all of which was brough to life in a footfall record breaking experiential activation in Covent Garden summer '25. [PARA] Crafted by Givaudan perfumers Sonia Constant and Adraina Medina, Daisy Wild Eau So Intense delivers a unique olfactory experience. The playful banana blossom accord is enhanced by warmth of amber and luxurious depth of jasmine, creating a captivating scent. The top notes offer a vibrant opening, while the base brings a comforting, long lasting glow. [PARA] The Daisy Wild Eau So Intense bottle introduces a colourful wildflower bouquet, bringing together degrade shades of orange, pink, blue, green and purple. Playful flower stems add a whimsical touch, while the juice, deeper in tone than the original Daisy Wild, reflects the intensified[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Marc-Jacobs-DAISY-WILD-EAU-SO-INTENSE-FF-Best-Activation-supporting-document.pdf]
Embrace the new Marc Jacobs Perfect Absolute, a celebration of empowerment, positive affirmation and believing in yourself. Rooted in the belief that you are perfect as you are, this fragrance embodies the transformative power of self-affirmation. [PARA] This elevated fragrance radiates warmth & uninhibited confidence, making a precious and bold statement of self love and encouraging all of us to live as our most genuine selves. [PARA] The Perfect bottle takes a dramatic twist, featuring glitter finishes and deep burgundy glass. The rich burgundy colour, combined with the opulent shine of each charm, creates a sophisticated new look that embodies luxury. Each charm was selected by Marc Jacobs himself and injects a touch of his irreverent style into the design. [PARA] Perfect Absolute is a luxurious and concentrated take on the original EDP, juicy caramelized fig accord meets luscious blooming jasmine and a rich amber accord. This ambery fruity fragrance makes an unapologetic statement of self love, precious, bold and long lasting. It's Perfect, just like you!
An ode to the infinite landscapes and vast desert expanses of the world's most isolated regions, the latest fragrance captures with even greater intensity the exhilaration of exploring new horizons. [PARA] Top notes of bergamot evoke the fresh, crisp air of distant lands, while a heart of earthy patchouli grounds the scent in the rich, ancient soil of these untamed spaces. Warm, enveloping base notes of amber lend an air of mystery and allure, transporting the wearer on a journey of the senses. [PARA] Embodying the spirit of adventure and the thrill of the unknown, this fragrance is a tribute to the power of exploration and the beauty that lies in the most remote corners of the world.
Alien Extraintense Eau de Parfum Intense is the most extra-delicious interpretation of the iconic Alien signature. Feel like the most otherworldly, sensual and radical version of yourself. [PARA] Alien Extraintense contains key revelations of jasmine, tuberose, vanilla accord and woods. The creamy vanilla accord is amplified to the extreme by extra-powerful solar flowers. The excessive florality of Alien's jasmine grandiflorum superinfusion is lashed with the bright green bite of cardamom and amplified by the carnality of tuberose flowers. [PARA] Alien's signature cashmeran infuses the scent with the musky aura of sun-heated skin. Elevated by a mighty woody accord, its extreme sensuality creates an extra-powerful trail. Dominique Ropion, Master Perfumer and creator of the original Alien Eau de Parfum, says "Alien extraintense explores the captivating and voluptuous aspects of femininity with a carnal, bold signature." [PARA] It is fiercely unique and powerfully extraordinary.
for her eau de parfum intense was crafted by renowned perfumer Sonia Constant, the nose behind some of the most iconic for her scents. 'With this new fragrance, the signature heart of musc is reinvented at its core, to reveal a magnetic new intensity,' says Sonia. [PARA] She developed the new heart of musc by combining traditional perfumery techniques with pioneering AI and headspace technology. This technology enabled Sonia to capture the iconic trail of for her after four hours of evaporation, the purest expression of the for her signature. [PARA] By capturing this olfactive snapshot, the quintessence of the heart of musc, Sonia was able to integrate it within for her eau de parfum intense, amplifying its signature and maximizing its power and intensity.
A transportive tropical oasis of Tahitian monoi flower and exotic patchouli, elevated with a radiant bergamot. [PARA] Wrapped in the sun's golden embrace dreams unfurl like petals reaching into place, each dawn a chance to start anew limitless joy and true self to pursue from the flame the flowers rise expanding horizons toward the sky. [PARA] Nourish your skin + soul: our signature bi-phase formula features two layers that are activated with a shake to infuse with and last on the skin.The power of two: NOURISHING 'ÔRELIXIR™ BASE.The first layer nourishes with its proprietary 'Ôrelixir™ base, crafted from hydrating snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba, shea),while also extending the scent's potency and longevity. [PARA] AURA-ELEVATING SCENTS:the second layer boosts both mood and aura with memorable blends of aromatherapy essential oils and fine fragrance notes, all crafted from the highest quality, responsibly sourced ingredients.Key Notes:MONOI:leaves behind a radiant, floral, and tropical essence.PATCHOULI:pungent, earthy scent that blends well with sweet notes.BERGAMOT:a sunny, citrusy aroma that mingles with tart acidity."My homage to freedom and dreaming of endless possibilities under the sun." Bella Hadid
Dior Homme has been a part of men's lives for 20 years. The scent is based on the legendary, classic Iris. A fragrance whose soul is imbued with the allure of the Dior man, combining bold sensuality and refined tailoring. [PARA] The new Dior Homme Parfum by Francis Kurkdjian is all that and more. Amplifying its sleek sensual character in a rich and concentrated composition. Here, Iris not only reigns, but is also overdosed, and offers a contrast of soft petals and powerful roots for the first time. The fragrance heightens warm, confidently seductive colours, enveloped in sexy addictive notes. [PARA] "For this new perfume, I worked on the idea of the entire Iris, from flower to root. I envisaged it as a powerful olfactory "backbone", which has an ethereal stem of fragile petals, but is also rooted in a potent rhizome that showed me its sensual and expressive notes, with a hint of caffeine that is almost chocolatey." [PARA] A new bottle: combining sensual amber and minimalist glass, revealing a warm ochre-toned bottle. This colour contrast carries through into sophisticated shading, revealing the timeless, sharp silhouette of the Dior Homme bottle.
In 2025, Rare Beauty Made its debut in the world of fragrance - and it's not arriving alone. Since its 2020 debut, Selena Gomez's Rare Beauty has become a global sensation: redefining beauty standards and championing inclusivity with every launch. [PARA] Rare Beauty Eau de Parfum - an elegant, addictive, and deeply personal scent that evolves with every rare moment. Crafted in France from sustainably sourced ingredients, this warm and decadent blend layers rich vanilla, spicy ginger, creamy sandalwood, and skin-hugging musks. Think sensual, surprising, and impossible to forget - just like the one who wears it. [PARA] And this isn't just about scent. In a first-of-its-kind move, Rare Beauty has worked with certified hand therapists and packaging engineers to design a luxe, ergonomic bottle that's beautiful and accessible - easy to use for everyone, including those with dexterity challenges. [PARA] Fragrance notes: - Top: Caramel, Pistachio, Pink PeppeTop: Caramel, Pistachio, Pink Pepper - Heart: Vanilla, Ginger, Cocoa Beans - Dry: Sandalwood, Tonka Beans, Skin Musks [PARA] "My days are never the same, so I wanted a fragrance that evolves for the moment. Something that could take me from a quiet morning at home to a big night out – and always feels just right." - Selena Gomez
Inspired by the fashion house's most iconic symbol, Roberto Cavalli introduces its latest fragrance masterpiece: Roberto Cavalli Serpentine Parfum. The new fragrance is a statement of strength, allure, and inner power—making every moment an unforgettable statement of seduction. [PARA] With an emphasis on sensuality, Roberto Cavalli Serpentine offers a deeply lavish escape for those seeking an experience of indulgence. For 100ml bottles, the snake jewel detaches into a wearable bracelet, seamlessly blending high fashion with fragrance allowing you to carry the symbol of strength and seduction wherever you go. [PARA] A mesmerising Floral Woody Ambery composition, this parfum opens with a dazzling array of spices, where zesty Bergamot and juicy Blackcurrant ignite the senses. As it unfolds, an exquisite floral heart of Jasmine Sambac, Magnolia, and Lavender, enriched by Golden Saffron, emerges in full bloom. The journey concludes with a velvety embrace of Vanilla, entwined with earthy Patchouli - an intoxicating signature that lingers on the skin.
A perfume with the power to release the uninhabited self, PARFUM DE LA NUIT is an unapologetic piece of olfactive art which celebrates the sensuality of the Leather accord.
Since its debut just over two years ago, Sabrina Carpenter's Sweet Tooth collection has made a huge impact on the fragrance industry by redefining the celebrity fragrance category with Sabrina's playful, inventive, & modern approach. From the first release, the collection has captivated fans with accessible & sophisticated fragrances. [PARA] Lemon Pie continues the delicious gourmand theme, by bringing a citrus-kissed twist as the newest treat in the range. It captures the joyful magic of a freshly baked pie by transforming the warmth & nostalgia of a sunlit kitchen into a modern gourmand fragrance which brings a fresh, uplifting energy whilst staying true to the collection's signature creamy, edible allure. [PARA] An initial hit of instantly mouth-watering sparkling Italian bergamot, candied lemon zest, & sugar crystals continues to the heart of limoncello, fluffy meringue, & condensed milk, to create a smooth, whipped sweetness that feels both playful & indulgent. The dry-down of graham cracker crust, vanilla whipped cream, & tonka bean wraps the skin in a cozy, bakery-warm embrace. Lemon Pie is a worthy winner because it perfectly complements the Sweet Tooth collection by offering a lighter, zesty counterpoint, suitable to a large audience.
Cleopatra is not a retelling of history, but a reclamation of power. Rather than leaning into the expected tropes of excess and ornamentation, this fragrance reimagines Cleopatra as a strategist, intellectual and icon of self-possession — a woman whose allure lay as much in her mind as her presence. [PARA] At its core, Cleopatra explores contrast. Bright, sun-lit citrus and aromatic top notes evoke clarity and command, before giving way to a richly layered heart that feels both intimate and authoritative. The base is deep, warm and deliberately long-lasting, designed to linger with quiet confidence rather than announce itself loudly. With an exceptionally high oil concentration (30%), Cleopatra delivers an almost tactile depth, blurring the line between skin and scent and creating an experience that evolves hour by hour. [PARA] Innovation sits not only in the formula, but in the storytelling. Cleopatra forms part of a wider Soki London narrative universe where fragrance is treated as character, not accessory. Each element — from scent profile to visual identity — has been developed to invite the wearer into a story of modern femininity, ambition and self-belief.
The quest for exceptional rarity. Black Orchid Reserve unites the scent of the original TOM FORD Black Orchid with a midnight-blooming Ghost Orchid accord in a powerful revelation that captures the pure intensity of two elusive blooms. [PARA] "The original Black Orchid achieved legendary status as it defined a new floral expression that was completely unexpected and unparalleled. Black Orchid Reserve is a celebration of the iconic classic fragrance and introduces a glamorous costar: the Ghost Orchid accord. We started by exploring deeper, darker tonalities of black and doubled the dosage of the signature Black Orchid accord. This amplified the note's rich, elegant floral essence of fierce seduction. It is striking." — Yann Vasnier, Master Perfumer [PARA] To set the stage for Black Orchid Reserve's deeper, darker chypre floral dimension, TOM FORD's signature Black Orchid accord is dialed up and amplified. An increased dosage of ylang ylang adds new luminosity, its sparkling floralcy flecked with effervescent timut pepper. A blackened roasted tonka note smolders in the background while a black truffle accord exudes an elegant earthiness. The rich woody quality of patchouli mingles with amber tones.
Bois Pacifique evokes a feeling of endless freedom and vitality. Essence of cardamom recalls a sunlit radiance. Brilliant akigalawood™ spotlights the fresh, aromatic spice note of turmeric over a woody-spicy blend that instantly conjures a cool sensuality. [PARA] One becomes lost in nature's grandeur as the smooth, careening richness of olibanum essence and orris butter courses through the fragrance. Sandalwood, cedar and oakwood facets comprise the forest of Bois Pacifique – a staggering presence of majestic woods illuminated by streaks of awe-inspiring solar light that emanate from a promising horizon. [PARA] The artistry and uncompromising sensibility of TOM FORD is pushed further to the edge of possibility with a pioneering AI technology. The interactive AI platform reimagines the possibilities of fragrance that delivers a curated inspiration for the perfumer during the experimentation process. For Bois Pacifique, the visionary collaboration of perfumer and AI resulted in a one-of-a-kind rebalancing of the fragrance's woody facets—bringing a rich, strident luminosity to the scent.
The bold, intense green of emerald serves as the inspiration for Versace Crystal Emerald. This olfactive creation expresses a seductive femininity that captures the unapologetic attitude that defines the House - an effortless and versatile fragrance that brings a sense of radiant, natural elegance to every moment. Model Lila Moss is the face of this campaign. Her natural elegance and confident presence perfectly represent her generation: creative and unapologetically herself. [PARA] Opening with a vibrant citrus freshness, where Calabrian bergamot intertwines with the velvety, juicy sweetness of peach essence – like fruit just picked from a sun-drenched orchard. A whisper of pink peppercorn adds bright sophistication. At the heart, a green rosebud slowly unfurls; young and full of life, evoking the delicacy of a dewy rose garden. Jasmine brings velvet softness, while raspberry sorbet adds a colourful, addictive note. [PARA] An enveloping, lasting embrace of white musk blends with the warmth of Brazilian tonka bean and a hint of incense at the base, creating a refined trail for a powerful yet elegant olfactory signature. Echoing the form of a gemstone, Crystal Emerald is a jewel in a bottle. Classic, iconic and unmistakably Versace.
Derived from the Arabic word for 'star', Najim is the latest addition to Versace's Eros franchise, it's warm, golden-amber light illuminating the dunes of the Middle Eastern desert at sunset. An aromatic amber fragrance that is radiant, powerful and deeply rooted, with intriguing, mystical tones that offer a unique olfactory experience. [PARA] It opens with bright yellow mandarin, a vibrant explosion of notes that captures the radiant colours of the desert sky before the awakening dawn. Saffron and cardamom evoke the enveloping warmth of sand from the dunes, elegantly balanced by the aromatic freshness of clary sage. [PARA] The heart reveals a harmonious blend of woods to lend grandeur and structure, whilst caramel enters the scene, softening the intensity of the woods and creating a balance between strength and delicacy. Patchouli and vetiver give the fragrance a luxurious elegance with deep-rooted intensity. Incense adds a mystical and intriguing note, while the seductive embrace of Tonka Bean draws you in. Channing Tatum is the face of the Eros line.
LIBRE Vanille Couture, the new limited-edition feminine perfume by Yves Saint Laurent. A decadently sensual reinterpretation of LIBRE, radiating gold inside and out. [PARA] The juice is a pure rush of golden vanilla caviar, dripping in sensuality. An ambery, gourmand twist on LIBRE's renowned floral signature. [PARA] Fresh, androgynous lavender harvested in France, and feminine, sensual orange blossom accord from Yves Saint Laurent's Ourika gardens in Morocco are enveloped in Rich Black Bourbon Vanilla Caviar from Madagascar. Meticulously hand-pollinated and cured over 18 months, this premium vanilla extract captures the multifaceted essence of the matured pod, amplified by a captivatingly liquorous Rum Absolute. [PARA] Sweet yet bold, a scent that lingers like a golden fragrance, leaving a trail of pure opulence, as precious as freedom. Finally, the LIBRE bottle is transformed into a precious untamed jewel dressed inside and out with gold. Outside, its sharp, geometric silhouette, is enveloped in richly textured metallic gold, inspired by the Saint Laurent wardrobe. [PARA] The daring open sides reveal a glimpse of a new golden juice starring a vanilla caviar dipped in gold liquor—the very essence of freedom. An audacious yet couture object.
Celebrate who you are with MYSLF L'ABSOLU, the feel-good intensity by Yves Saint Laurent. An intensified woody floral tension. Amplified by cool sparkling spices. Warmed up by sensual woody patchouli, for an instant radiant pleasure. [PARA] At first, the bergamot heart is enhanced by fresh sparkling ginger essence and cardamom, unveiling an invigorating burst of cool spices. At heart, all facets of orange blossom are magnified, from its fresh and blooming essence, to its rich and sensual scenttrek accord crafted in the YSL Ourika Gardens. At last, the woody sensuality is amplified by suave Patchouli Heart, sourced in Indonesia. [PARA] Bottled in a new bold interpretation of the iconic YSL silhouette: a sleek, tone on tone metallic mirror monolith from the bottle to the cap. The quintessence of YSL luxury.
Perfumers Amandine Clerc-Marie and Florian Gallo followed their instincts and broke with conventions to create this woody floral. Ten years after the launch of THIS IS HER!, ZADIG unveils a new interpretation of vanilla, so dear to Zadig&Voltaire. Magnetic. Solar. Surprising. A new addiction. [PARA] The olfactory liberation begins with an interplay of contrasting, totally rock tensions. The white sesame accord reveals its character and asserts its singularity. In perfect harmony with the black sesame accord, it joins a magnetic, highly surprising and innovative duo. It's an olfactory thrill awakened by the fiery notes of ginger. [PARA] The orange blossom unfolding in the heart notes evokes a multifaceted femininity. Spontaneous, with neroli essence. Addictive, with orange blossom water. And mysterious, with orange blossom absolute. But one thing is certain: the ZADIG aura is captivating and its trail is exhilarating. Lastly, this unrestrained race toward freedom ends in a sensuality exalted by the sandalwood and lightened with soft chantilly. The carnal texture of the vanilla notes makes this fragrance truly addictive.
