GRANADO – CITRUS BRASILIS
Citrus Brasilis is a true celebration of the joy and freshness of citrus notes, an essential part of Granado’s history since its early days. This fragrance was created by Quentin Bisch from Givaudan, inspired by the scent of an orange tree in his backyard and the aromatic waters of Granado’s traditional formulations. [PARA] From its founding days, when José Antônio Coxito, our founder, cultivated a variety of citrus trees in his orchard, the fruits were transformed into remedies like orange blossom water, compound lemon spirit, and bitter orange peel syrup. [PARA] Today, citrus notes take center stage in an intense and energizing creation. Top notes of bergamot, mandarin, and lemon invite a refreshing experience. A delicate floral touch balances the composition, while musk wraps the fragrance in comfort and sophistication.
BALMAIN BEAUTY – BLANC GALAXIE EAU DE PARFUM
Balmain announces today the launch of Blanc Galaxie, an energizing, all-gender citrus aromatic eau de parfum. Bringing new energy by way of the March Lunar Eclipse when the darkness reveals new light, Blanc Galaxie stars the bright power of cédrat, ignited by myrtle’s aromatic richness. It is the ninth fragrance to join the Les Éternels de Balmain fragrance collection. [PARA] From the citrus aromatic olfactive family, Blanc Galaxie is an alignment of five citruses, evoking the brilliance of an eclipse of light. Lemony Buddha’s hand and refreshing bergamot create a burst of citrus vitality on the skin, embraced by creamy magnolia and spiced with a twist of cardamom. A halo of new energy forms as its hopeful light culminates in a long-lasting musky patchouli finale. Cédrat, vert de mandarine, and lime complete the five citruses. [PARA] In its cosmic white color, the Blanc Galaxie bottle draws inspiration from Balmain’s first flacon created in 1946, Élysées 64-83, a masterpiece of simplicity and timelessness. It retains the unique striated collar and 90-degree angle label while adding dimension to the new lozenge shape with a signature rayure Balmain and PB monogram, extracted from the iconic 1970 brand labyrinth motif.
BALMAIN BEAUTY – CUIR ÉLYSÉES EAU DE PARFUM
Inspired by French style, this warm leather scent with juicy splashes of raspberry is the tenth fragrance to join Les Éternels de Balmain collection. Cuir Élysées is a rich and supple leather canvas, brushed with wild raspberry and spicy baie rose strokes. Its luxurious scent envelops a bouquet of petalia and green jasmine. [PARA] As layers merge, sandalwood leaves a creamy signature trail. A vivid fuchsia color, the Cuir Élysées bottle takes inspiration from the original design of the 1946 Balmain Élysées 64-83. It retains the unique striated gilded collar and angled label, while adding dimension to the new lozenge shape with the signature rayure Balmain and PB monogram.
Diptyque – Lazulio Eau de Parfum
Lazulio, inspired by the peacock feather. An invitation to discover the elegance and majesty of this iconic natural wonder, interpreted now in an olfactory composition created by perfumer Quentin Bisch. [PARA] The name Lazulio echoes the profound crystalline beauty of lapis lazuli, a semi-precious stone in blueish hues ranging from the mysterious to the luminous-much like the mesmerising splendour of the peacock feather. Lively, tangy rhubarb blends harmoniously with creamy, balsamy facets of benzoin, adding an enveloping, addictive dimension to the composition. [PARA] The harmony is enriched by vetiver from Haiti, with its vibrant shadings of wood and citrus. Meanwhile, a delicate touch of rose gives the ensemble an elegant lift.
Jo Loves – Rose & Dates
Rose & Dates is my invitation to experience the magic of Morocco – a place where every scent tells a story of warmth, tradition, and unforgettable moments. [PARA] Love Jo x [PARA] Rose & Dates is a fragrance that captures the warmth and energy of Marrakesh. The rich, sensual scent of dates blends with the fresh, delicate note of rose, evoking moments spent wandering through the spice markets, escaping the sun with a refreshing drink, and savouring the beauty of Moroccan traditions. [PARA] The scent opens with the sparkling warmth of pink pepper, softened by fresh rose oil and the airy sweetness of peony petals. Soon, the heart blossoms – rich rose absolute mingling with jasmine, like walking through a sunlit garden in full bloom. As the day deepens, warm amber and creamy vanilla wrap around smoky olibanum, finished with a soft touch of musk, leaving a scent that feels both comforting and quietly unforgettable.
Byredo – BAL D’AFRIQUE ABSOLU
Byredo Bal d’Afrique Absolu represents the pinnacle of modern luxury perfumery, combining craftsmanship, storytelling and sensory depth in a way that has made it a clear consumer favourite. Inspired by Ben Gorham’s personal connection to Africa and his father’s experiences living and travelling across the continent, the fragrance celebrates the region’s vibrant influence on dance, art and music. [PARA] The Absolu edition deepens the original’s signature by intensifying its gourmand warmth and enhancing the contrast between bright freshness and addictive depth. It opens with radiant bergamot, lemon and blackcurrant, then moves into a sensual heart of praline, musk and violet, before settling into a rich base of cedar, vetiver and warm black amber. [PARA] This long lasting and emotionally resonant juice has become a go to choice for consumers seeking character, warmth and modern sophistication. Its luxury appeal is elevated by its new bottle, featuring a Yakisugi inspired cap that reflects intensity and craftsmanship, paired with a silver and gold atomizer and a deepened parfum hue that hints at its heightened concentration. Bal d’Afrique Absolu is more than a fragrance; it is an immersive expression of culture, artistry and contemporary luxury.
ROJA London – ELYSIUM NOIR
The third chapter in ROJA’s iconic Elysium legend, ELYSIUM NOIR is the olfactive expression of paradise after hours. A scent of mystique and intrigue, it begins with a burst of crisp apple, spicy cinnamon, and luscious peach which gives way to a heart of soothing lavender, comforting tobacco, and delicate jasmine. The base notes of opulent dark chocolate, creamy tonka, and earthy patchouli create a rich, intoxicating aroma that lingers alluringly. [PARA] ELYSIUM NOIR is the scent of eternal summer nights, when the air is thick with the promise of seduction and the thrill of the unknown. It is an olfactive exploration of paradise in the afterdark, when the rules no longer apply and inhibitions slip away. Presented in ROJA’s signature crystal glass flacon and encased in a sumptuous midnight-hued box, ELYSIUM NOIR is the embodiment of sophisticated sensuality.
Serge Lutens – Bois Roi dAgalloche
While the young King Louis XIV used oud to scent his linen, this hallowed essence stems from the Orient. The king of woods and the wood of kings, today it is worth more than gold. It is the embodiment of the most luxurious elixir, of the most mystical energy that radiates between the earthly realm and heaven. [PARA] A star is born! The coronation of a wood whose sinuous roots reach stretch back to the dawn of time. [PARA] Notes: Oud essence, Amber notes, Patchouli essence
Byredo – Alto Astral
An embodiment of positive energy, Alto Astral Eau de Parfum takes its name from a vibrant Brazilian Portuguese expression that evokes an elevated state of mind. Alto astral is the feeling of joy, optimism, and good vibes that uplift everyone around, a higher frequency that weaves its way through nature and culture. [PARA] With upbeat spirits and unbridled authenticity, this fragrance goes beyond perfume into an exploration of cultural identity, one meant to be shared, felt, and savoured. From the dynamic energy of samba to the diverse bike stunt culture, to the colourfully authentic city streets to the nature that persists even in the most urban of landscapes, Alto Astral translates the compelling energy of Brazilian life into an addictive fragrance that leaves a trail of positivity in its wake. [PARA] Opening on an addictive coconut note blended with vibrant aldehyde, the fragrance embraces an intense fruitiness that dynamically balances freshness with addiction, for a sparkling gourmand experience. A heart of incense, jasmine petals, and milky musk intensifies the scent before settling on a base of sandalwood, cashmere wood, and salted amber, that grounds this scent.
Prada – Paradigme
Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question that invites you to challenge conventions, experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm. [PARA] The fragrance expresses sophistication and avant-garde in an unexpected masculine Ambery Woody scent. Master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville opened a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid. Opening a new olfactive paradigm, oscillating between enveloping warmth and exhilarating freshness. [PARA] The warm sensuality of ambery woods is entwined with a green Bourbon Geranium, uplifted by a fusing Calabrian Bergamot Heart. The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance and an avant-garde statement through the tactile tilted Prada triangle. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic colour. This fragrance is also refillable.