Mizensir – Alberto Morillas
After decades of unwavering passion for the craft of perfumery, Alberto’s ideas continue to stand out. His extraordinary journey is alive in his intricately designed, legendary body of creations. It is certainly no surprise that Master Perfumer Alberto Morillas is the very first perfumer in history to receive the Fragrance Foundation’s esteemed Lifetime Achievement Award. His life-long partnership with research and development chemists and encyclopedic knowledge of perfume history allow him to fuse innovative natural techniques with breakthrough synthetic molecules, many of which he helped bring to patent, to create true works of art. Humbly, he notes that he still has doubts. “Even when we’ve learned everything there is to know, there is always doubt. A formula is like a well-written sentence: there are thousands of beautiful words from which to choose, but what makes it impactful, is the emotion with which they are brought together.” Raised in Seville, Alberto was encouraged to develop and explore his inquisitive nature. His chic, refined parents were always elegantly dressed. The patio of his childhood home captured scents like a fragrance bottle. Young Alberto would revel in the scents of the well, of medlar trees, clean laundry and jasmine from their lush, beautiful garden. At the epicenter of his holidays was the ocean. Memories of sea breezes, the unforgettable smell of the Atlantic, and the mysterious secrets of the sea still move him. With a smile on his face, Alberto recalls a time when he spent his vacation in a phone booth in order to stay up to date on an important project. He sent his children to buy candy, using the change from their purchases to extend the call as time ran out. Alberto’s three children, now grown, have chosen different career paths than their father’s despite their inherited olfactive gift. “You must have an innate passion for creation. It’s a calling. You have to love it, love it, and… love it.” While Alberto’s heart belongs to Andalusia, his life’s work brought him to Geneva, where his desk sits in the middle of his laboratory. As a young man, he had a revelation that behind every fragrance is a designer. “If a fashion designer couldn’t touch and experience the fabric with his hands, it would be… unthinkable.” Much of his inspiration comes from being surrounded by his ingredients, and he couldn’t imagine doing it any other way. Having always looked to the future, “maybe too much! ”, he admits that he doesn’t get much sleep. There’s too much to do, too much inspiration to gather, from strolling through his beloved garden with a freshly brewed cup of coffee in hand, to observing tigers in India. Nothing stops a true creative mind, not even the day’s end.
Floral Street – Michelle Feeney
Michelle Feeney’s mission is to bring fine fragrance to the modern woman so she can build an entire fragrance wardrobe which expresses the many facets of who she is. Michelle makes sure that Floral Street is accessible, affordable, and not at the expense of the planet. Eco-conscious at our heart – sustainability is never an afterthought – it’s built into every decision Michelle makes. Our fragrances are vegan, cruelty-free and created with responsibly sourced ingredients. They are housed in reusable, recyclable, biodegradable packaging and printed with vegetable & soy-based inks. In 2025, we launched our FSC certified, 100% recyclable, renewable, high-quality, plastic free, biodegradable pulp packaging, made from ethically sourced, post-industrial waste from the sugar industry. Our same innovative packaging made sweeter. We also launched our perfume mists, made using up-cycled rose water, a by-product of rose essential oil production, which offers light moisturisation and antioxidant properties. The bottle is made from 100% post-consumer recycled PET and features a recyclable metal-free mist pump. Based on market research, we are the first brand to use a metal-free, recyclable mist pump in the UK fragrance market.
Eilish Fragrances – Billie Eilish
2025 marked a truly standout year for Billie Eilish, cementing her status as one of the most influential artists of her generation. Her dominance across the music industry continued with major wins at the American Music Awards, alongside multiple Brit Award and Grammy nominations.
Billie successfully completed a global tour, including multiple sold out UK dates, performing to adoring fans worldwide and reaffirming her unparalleled connections with audiences. She also released her latest album, Hit Me Hard and Soft, which topped charts across the globe and became the biggest album of her career to date. The album’s impact was reflected in streaming numbers, with Billie ranking as the second most streamed artist on Spotify, amassing over 10.68 billion streams.
Billie’s success extended far beyond music. Within the fragrance category, she continued her winning streak by taking home the Consumer’s Choice Award for the second consecutive year with Eilish No. 3. She also unveiled her fourth fragrance -Your Turn, her biggest fragrance launch yet, supported by a highly successful UK campaign that coincided with her tour.
Across music, touring and lifestyle, 2025 was a defining year that further solidified Billie Eilish as a global cultural powerhouse.
Maison Noir – Claudio Denz
Claudio Denz, Co-Founder and Master Perfumer, Maison Noir
Claudio Denz is a transformative force in perfumery whose vision is redefining how fragrance is created, experienced, and understood. With nearly two decades of industry experience designing and launching perfumes across prestige and lifestyle portfolios, including best-selling creations developed for Jaguar, Bentley, Lalique and other iconic houses, Claudio has built a formidable reputation for creativity, product excellence, ans strategic olfactory storytelling. In 2021, he channelled his passion into founding Maison Noir, a Swiss fragrance house centred entirely around scent as experiential art. Here, Claudio introduced a revolutionary concept: olfactive “worlds” accessible through a symbolic, numbered fragrance system that educates customers and demystifies niche perfumery. By treating scent as a portal to imagination and personal identity, he has expanded consumer engagement beyond traditional sampling to immersive narrative journeys. Claudio’s influence extends globally, inspiring a new generation of fragrance lovers and bridging niche artistry with accessible, emotionally resonant experiences. His work challenges norms, broadens cultural dialogue around scent, and elevates the industry’s creative horizon.
Hermes Parfums GB – Christine Nagel
Christine Nagel stands as one of the most influential figures in contemporary perfumery, embodying a balance of scientific skill,French elegance, and Mediterranean warmth. Her creative identity is defined by harmony, a unique ability to story tell through ingredients and an unwavering curiosity for scent. Geneva-born, without exposure to the inherited traditions of Grasse, as is the case with many other perfumers, her path to fragrance began through science. She studied organic chemistry at the University of Geneva before joining the research department of Firmenich, where she developed a deep understanding of aromatic raw materials at molecular level through chromatography. This rigorous analytical training proved to be foundational and ignited her vocation as a perfumer. In the late 1980s, she was appointed to Créations Aromatiques in Geneva, where she established and led the chromatography department. Under the eye of her mentor, perfumer Michel Almairac, she created her first fragrances that were received to critical acclaim, refining both her technical mastery and creative voice. In 1997,Christine Nagel was invited to Paris by Quest International, a renowned fragrance manufacturer. Christine’s distinctive style emerged, attracting the attention of Geneva-based Givaudan, a leader for fine perfumes. Returning to her Swiss roots and guided by a profound appreciation for both natural and synthetic raw materials, her reputation quickly gained international recognition. Her next appointment to succeed legendary perfumer and CEO Pierre Bourdon at Fragrance Resources marked a decisive moment in her career. Embracing an environment that encouraged boldness and creative freedom, she spent three years in focused exploration, further establishing herself as a pioneering and independent perfumer. In 2011,Christine Nagel was named Creative Director at international perfumer Mane, with responsibility for the company’s perfumery school. As her work continued to garner praise,Christine Nagel aspired to become an in-house perfumer. One house alone resonated with her vision and values: Hermès. In 2014, she joined Hermès Parfums as exclusive Creator-Perfumer, and in 2016 she assumed responsibility for creation and the olfactory heritage of the house. Over the past decade,Christine has built out a wealth of iconic fragrances for Hermès, new pillars & expressions of scent that have been industry defining.
Vyrao – Yasmin Sewell
Yasmin Sewell’s two-decade career as a trend forecaster and creative director – including roles at Browns and Liberty – has established her as one of the most sought-after contemporary tastemakers.
Alongside this, Sewell undertook extensive training in holistic practices and energetic medicine, from Ayurveda to Reiki. In 2019, driven by her belief that energy is everything, she brought this combined expertise to fragrance, and in 2021, Vyrao was born.
Vyrao’s mood-boosting fragrances draw on master perfumery and neuroscience to create multisensorial experiences that enhance emotional and energetic wellbeing. The brand has built an international following, expanding the global conversation around beauty and wellness.
Sewell is widely recognised as the pioneer of a new fragrance category. In 2025, the Vyrao founder was named a Beauty Disruptor by the Vogue Business 100 Innovators and invited to speak at The Business of Beauty Global Forum in Napa Valley, California, in conversation with Business of Fashion founder Imran Amed. As Wallpaper’s Mary Cleary notes, “Yasmin Sewell has made a career out of hitting on trends before they become trends, and this latest launch seems poised to follow the same trajectory.”
Escentric Molecules – Geza Schoen
Geza Schoen was born on 2 March 1969 in Kassel, Germany. By the age of 16, he could distinguish between over 100 fragrances. “I started collecting samples of men’s fragrances, and that was it. After that, there was nothing for me but perfume–and football.”After completing his education, he worked for the celebrated Haarmann & Reimer (now Symrise) for 12 years.
Growing increasingly frustrated with the industry’s corporate constraints, Schoen left to pursue a more independent path. In London, he collaborated with designers Brian Kirkby and Zowie Broach of Boudicca, co-creating their fiercely individual fragrance, Wode. Schoen’s discovery of the expressive potential of Iso E Super led to a radical proposition:two gender-free fragrances, one built around an unprecedented 65% concentration of the molecule, the other composed entirely of it. Intended for “the artists, the freaks, the arcane,” the idea instead sparked a global minimalist movement and the creation of Escentric Molecules, now celebrating its 20-year anniversary.
Geza Schoen should be recognised as Icon of the Year for fundamentally changing the language of modern perfumery. By stripping fragrance back to its molecular core, he challenged tradition, reshaped consumer perception, and expanded scent into culture, art and identity, leaving a legacy that continues to influence the industry worldwide
Maison Crivelli – Thibaud Crivelli
Thibaud Crivelli uniquely translates lived, multisensory experiences into bold and unexpected fragrances. The outcome: a fragrance collection that surprises with its contrasts, originality and modernity. Every fragrance is rooted in real-life, human experiences, and designed to provoke areal emotional response in return.While many fragrance houses focus on luxury or heritage, Maison Crivelli is pushing the boundaries of olfactory art, moving beyond traditional perfume structures through surprising contrasts.
This approach attracts an experimental fragrance connoisseur seeking perfumes thatare not just “luxurious” but also innovative and daring.In less than seven years, Thibaud Crivelli has built one of the most talked-about and respected fragrance houses on the market today. Maison Crivelli has established itself as a leading force in the niche fragrance segment, with top-performing launches across key international markets such as the UK, France, Middle East and the African Continent. The brand is now consistently ranked among the top five at major department stores globally, and several of its extrait de parfum creations like Hibiscus Mahajad, Oud Maracuja, Oud Cadenza, and Cuir Infrarouge, are regularly listed in the top 10 bestsellers of key retail partners.
Amouage – Renaud Salmon
Renaud Salmon is one of the most influential creative leaders in today’s perfumery. As Chief Creative Officer of Amouage, he has played a key role in shaping the brand’s identity while respecting and celebrating its strong Omani heritage. From joining Amouage in 2019, Salmon has directed the house through a period of creativity, global growth, and global relevance.
Under his leadership, Amouage has released highly praised collections such as The Odyssey and The Essences. These fragrances tell impactful stories and appeal to a global audience. Salmon has a clear talent for turning culture and emotion into scent, working closely with some of the world’s most respected perfumers to create fragrances that feel both artistic and timeless.
Beyond fragrance creation, Salmon has also had significant influence on the development of Amouage’s in-store spaces. He’s helped shape retail environments that celebrate Omani heritage via architecture, materials, and storytelling, while delivering best-in-class sensory experiences. Salmon has repositioned Amouage as a modern luxury brand with strong values and creative confidence. He believes perfume should be meaningful, expressive, and rooted in authenticity rather than trends.
Ôrəbella – Bella Hadid
Founded by Bella Khair Hadid, ‘Ôrəbella is redefining fragrance as a skin-loving ritual. Alcohol-free, vegan, and cruelty-free, the brand’s bi-phase skin parfums are powered by the proprietary ‘Ôrəlixir™ base, combining nourishing botanicals, hydrating snow mushroom, and high-grade essential oils. Each shake-and-spray experience invites you to “reveal your alchemy,” merging scent, skin, and self-expression into one transformative ritual.