Edulge
The UK’s premier niche fragrance destination blending hard to find, highly coveted viral, indie, niche brands with a deeply personal touch, we boast an exceptional 4.96/5 rating on Reviews.io and 4.9/5 on Trustpilot and are consistently lauded for our authenticity and reliability.
Customers frequently highlight the “above and beyond” approach of our support team, with reviewers calling it the “best service ever” and “first class”. These experiences are punctuated by our signature touches, such as handwritten, personalised notes, free samples, and complimentary treats included in every order. One verified shopper noted, “The addition of the note and the free samples really puts Edulge over every other shop for niche perfumery”.
Our curated collection caters to true “frag heads”, featuring prestigious and viral brands, including exclusives…not forgetting being the first to bring Bianco Latte to UK shores!
Moreover our revolutionary “Pick & Mix Six” discovery set allows customers to affordably try any fragrance they like before committing to a full size.
But we are not stopping here. We are now the exclusive fragrance retailer in several private jet terminals globally with 200+ more set to open in the next 3 years.[RETAILERLINK:https://www.edulge.com/]
Superdrug
In 2025, Fragrance at Superdrug delighted customers, offering accessible luxury on the High Street. Superdrug progressed its ambitious store opening/refit programme, with over 20 new stores and 50 more upgraded, including our largest-ever store at Westfield White City. [PARA] This flagship location places Fragrance at the forefront, enhanced by digital screens, shelf ticketing and interactive tester tables to deliver an immersive scent experience. Investment across our estate drove exciting initiatives. Premium fragrance fixtures and brands expanded distribution; Beauty Playground, an interactive, multi-category space showcasing emerging trends, and International Beauty, a K and J beauty space, both launched, supported by increased investment in specialist roles and training. [PARA] Superdrug strengthened its leadership in social engagement growing our social community to over 17 million followers, and Superdrug Presents returned bigger than ever, welcoming more than 8,000 customers and achieving a reach exceeding 24.5 million. Together, this combination of accessible luxury, a diverse and inclusive fragrance offering, innovative retail experiences and knowledgeable store teams ensures Superdrug consistently meets the needs of every customer.[RETAILERLINK:https://www.superdrug.com/fragrance/c/fragrance]