Cerruti VIVO marks a bold new chapter for Cerruti 1881, born from a breakthrough idea that feels unmistakably relevant to today. At its heart, VIVO introduces a vibrant amber fougère crafted to appeal to a younger generation. Its name, meaning “alive” in Italian, is translated into eighteen languages across the bottle, celebrating the diversity and cultural richness of the modern world we live in.

The fragrance opens with an energetic hit of crisp apple and zesty ginger, lifted by fresh cardamom and pink pepper for an immediate sense of vitality and movement. The heart reveals an unexpected blend of rum and sesame absolute, adding depth, texture and personality, softened by the warm, aromatic nuances of tagetes.

As the scent settles, Haitian vetiver, saffron and ambroxan come together to deliver a confident, sensual trail that lasts on the skin. VIVO comes in an innovative, tactile bottle where interaction is central to the experience: by aligning the vertical V with the iconic 1881, customers quite literally break the code to access the fragrance. Finished with a brushed steel blue cap and a flash of neon orange gloss, the design feels bold, striking and subversive, overall.