With each new Chloé fragrance, the emblematic rose, an unexpected, undone floral note that remains a cult favourite, is amplified by intense overload accords, revealing a complexity that is singular, feminine and sensual. The new Chloé Le Parfum is the most powerful yet, charged by a powerful overdose of orange blossom — intensely enveloping — that enriches the rose.

For the first time, notes of an overload of orange blossom, heady, sun-ripened and cut by a soft, citrus, intertwines with those of the unique rose — unconventional, contemporary, and fresh — far from powdery. They come together in a floral explosion alongside an accord of tonka bean and vanilla that combine to create an amber back note that lingers long afterwards in a sensual finish. Warm, powerful, and seductive, Le Parfum is addictive without being saccharine.

“With Chloé Le Parfum, I wanted to combine my father’s heritage with my own vision, enhancing Chloé’s emblematic rose with an addictive sensuality through orange blossom and vanilla floral notes,” says Perfumer Romain Almairac.

In the campaign, four inspiring women embody the instinctive and true-to-self Chloé woman. Independent and unbound by convention, these women appear carefree, self-determined, joyful.