Since it’s inception in 2018, founder & beauty mogul, Mona Kattan has taken KAYALI from a homegrown brand to one of the most beloved fragrance brands globally. Inspired by her Middle Eastern heritage & the art of layering fragrances, Mona has launched 33 fragrances across a wide spectrum of olfactive families in just 7 years, building a global brand with a community of over 7 million followers who are encouraged to “unlock their imagination” through the power of scent. Through the global partnership with Sephora, KAYALI has a retail presence across more than 3,000 doors worldwide. Through education, eventing, & a community first-approach, KAYALI fragrances reflect Mona’s vision of scent as a multi-sensory expression of emotion, memory, and mood, experienced as acts of self-love. This philosophy came to life with the launch of KAYALI’s Freedom Collection, a deeply personal milestone inspired by Mona’s journey into independence and creative ownership. Built around four musk fragrances, the collection celebrated self-expression & individuality, inviting people to wear scent on their own terms and find their light through layering. Beyond innovation, Mona expanded KAYALI’s purpose through KAYALI Cares, launched in January 2026.