Introducing Ludeaux from Vyrao, a groundbreaking genderless fragrance for flirtation and seduction, made with neuroscience-backed natural ingredients proven to promote sensuality and self-esteem.

Vyrao’s ninth fragrance sees founder Yasmin Sewell continue her collaboration with perfumer Meabh McCurtin and the Science of Wellness program at IFF to tap into the healing power of plant ingredients in scent. This time, Vyrao offers a revolutionary take on sex in the form of two unexpected and uplifting fragrances, Ludeaux and its sister scent Ludatrix, that encourage fun and play in the world of pleasure.

Ludeaux is clean and made with natural ingredients meticulously selected by our perfumer, who combined milky peach with flirtatious floral notes, intimate woods and a cheeky hint of latex. Sensuality-boosting ambrox and musk seal this playful scent for seduction and self-confidence.

Ludeaux centres around neuroscience-backed ingredients proven to enhance sensuality by 74% and self-esteem by 62%, as measured by IFF’s Science of Wellness program. This work combines 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and artificial intelligence to verify the impact of scent on our emotional wellbeing.