BDK Parfums’ Impadia is one of the most talked-about fragrance launches of 2025, masterfully crafted by perfumer Jordi Fernández with an evocative olfactory profile that blends vibrant citrus top notes with a rich floral heart and a creamy, addictive base of vanilla and sandalwood.

Its inspiration, capturing a day of “imperial splendour” and the transformative light of Paris at dusk, gives it a poetic narrative that resonates emotionally with consumers and elevates the scent beyond a simple product.

The choice to launch on the prestigious Harrods Vestibule site amplified its impact, placing it in a setting synonymous with luxury, heritage and editorial attention. Being featured in such an iconic retail space not only signaled confidence in the fragrance but also created an aspirational context that aligned with the brand’s Parisian identity and artisanal craftsmanship. The activation drew both luxury fragrance aficionados and curious first-time buyers, driving buzz and footfall while aligning BDK Parfums Impadia with Harrods’ legacy of exclusivity and prestige.