Elix Personal Alchemy is a fragrance-personalisation brand that opens the door to mindful creativity and playful exploration. Unlike other senses, perfume is usually a passive experience. Elix is founded on the belief that creative play can extend wellbeing beyond aromatics and the memories they evoke, encouraging curiosity for botanicals and artisan craft.

Elix blending sets contain four 30ml accords (from a range of 11) designed to create complex personalised fragrances when combined in different proportions. This mixology approach makes artisan perfumery accessible and engaging. Containing 50–70% naturals, these hand-crafted eau-de-toilette accords include top, mid and base notes, so each can be worn solo.

Elix offers the spectrum of accords to explore through live workshops and events. Personalised fragrances can be recreated to order as a single 30ml bottle when the recipe has been recorded. Blending sets encourage continued creativity and a shared experience, with additional accords and refillable atomisers available individually. Elix’s ambition is to champion sensory creativity in perfumery, inviting curious scent lovers to create personal scent stories and experience personal satisfaction, connection and mindful immersion.