Niche Show is London’s first exhibition event dedicated to niche fragrance and perfume. The first edition connected over 35 brands from all over the world with the fragrance community including collectors, distributors, press, buyers, creators and more.

The debut show hosted over 500 visitors in a one-of-a-kind central London art gallery environment, which allowed for the art of fragrance to be celebrated.

The brands being showcased ranged from viral emergent Memories of a Perfume Collector to a range of British start ups like Gallia Rae, to globally recognised names such as Zoologist and Kajal Paris.

Visitors got the opportunity to connect with brands which are not available on the high street, get closer to founders and hear their stories, plus try new and exclusive fragrances before anyone else.

Niche Show London successfully created a new date in the global fragrance community calendar, bringing a new concept to the UK’s capital.