Bucula Extrait de Parfum debuted as part of the new Savile Row Private Collection and launched during Autumn 2025 in independent department stores.

This bold new fragrance captures the spirit of London’s legendary street blending heritage with modern bespoke luxury to create a truly distinctive, signature fragrance. Its symbolic name, inspired by the Savile Row tailor’s button, embodies a seamless synthesis of tradition, artistry, and innovation.

Deliciously well balanced, Bucula unfolds with confidence. The opening enchants with dark juicy cherry layered with saffron and toasted almond, evoking the anticipation of bespoke creation. At its heart, a lush bouquet of rose and osmanthus emerges, enhanced by a fruity apricot glow bringing velvety warmth and depth. The opulent base is an embrace of patchouli, vanilla and praline, whose creamy sweetness blends to leave a lasting and enduring impression.

Crafted in Great Britain, Bucula is presented in a heavyweight glass bottle, framed with a sunken border, a decadent nameplate, and a hexagonal button cap. A plush interior and tailored presentation packaging reflect the fragrance’s precision and refinement.

Seamlessly translating the art of fine tailoring into fragrance, Bucula stands as a compelling contender for Best Niche Fragrance.