NYITA’s Rebecca Jaquest is a trailblazer redefining modern perfumery through an unconventional vision. Rejecting top, middle & base note structures, creating enchantingly unexpected organic fragrances. Equally radical is her commitment to only 100% organic ingredients. Her rigorous sustainable sourcing includes organically grown botanicals, essential oils never extracted using petrochemical solvents like hexane, & protection of irreplicable topsoil by never destroying whole plants or trees, all set her apart as an inimitable perfumer.

Reshaping expectations of luxury in fragrance. Her creativity has been recognised by the Fragrance Foundation as one of the UK’s foremost “Scent Disruptors”, further validated by multiple awards.

Rebecca recalibrated standards of excellence whilst helping support over 200 organic farmers in genocide-stricken communities of Rwanda, 150 Himalayan holdings, a village farm on a remote Japanese island and a community in the Andes, which suffered from guerrilla violence. Working directly with artisan essential oil producers, ensuring full ingredients transparency & exceptional purity.

Rebecca’s innovation spans product lines, from patent-pending cleaner-burning candle to the ‘impossible’ creation of 100% organic exquisite perfumes, with longevity & projection. In doing so, Rebecca established herself as authentic originator of modern luxury fragrance, proving artistry & innovation can have purposeful impact beyond brand & business.