Built at the intersection of song and scent, the brand translates original music into fragrance, creating immersive compositions that reshape how fragrance is discovered & experienced.
The concept was born from Sherif’s experience living with chronic pain from endometriosis, where her sensory world felt hijacked.
In seeking reconnection, she explored how song and scent could work together to restore emotional grounding. This personal catalyst became the foundation of the brand.
Her Omani heritage inspires her creative process, where resins, woods and musks sit at the heart of scent culture. Her fragrances are approached with this sensibility, building from weighted bases upward. This mirrors how she composes music, grounding with bass and percussion before layering melody and atmosphere around a strong foundation.