With the opening of its first-ever physical installation, Vyrao invited the public to step inside and experience its universe firsthand. The Vyrao x AMO pop-up encapsulated energy, movement, colour, and artistry, marking AMO’s first-ever partnership with a beauty brand.

Conceived as a space for community, connection, and sensory immersion, the pop-up engaged audiences beyond traditional retail. Every aspect of the design was intentional, including the use of totems to present all ten fragrances. Traditionally, a totem is an object that is believed to have sacred significance; here, symbols derived from energy waveforms were used to bring the world of Vyrao to life.

The installation became a living space for shared experiences, with cacao served daily throughout its run. Visitors participated in wellness sessions including cacao ceremonies, breathwork and reiki, alongside one-off experiences such as a laughing meditation and a Halloween celebration with Climax Books celebrating Vyrao’s hero scent, Witchy Woo.

As founder Yasmin Sewell articulated, “It wasn’t about shopping. It was a space to slow down, breathe, and feel.”