We combined crafted animation with cinematic live-action to bring the story of Lannosea to life. The film tells the story of summer love, with the sun personified as the catalyst for transformation. A voice recalls one unforgettable season, when light ignited change and left an imprint that could never fade. The narrator’s words are tender and brimming with nostalgia. The story reveals the warmth of citrus fruits ripening under golden rays, the richness of dates, the kiss of sea salt, and the grounding depth of the earth.

Through these still life moments, the sun’s touch on soil and harvest is revealed, a visual metaphor for devotion, memory and transformation, all distilled into the fragrance of Lannosea. The film is playing in the brand’s Organic Social, Paid Social and CRM channels, in print and out of home media and in the windows and POS of global perfume and department stores from Dubai to Karachi, London to Austin, delivering the brand its best new scent launch ever, in terms of visibility and revenue. Please see the campaign toolkit, hero film and assets here. Direction by Romantix, production by Art Practice, post-production by Time Based Arts.