“Check, please” was a worldwide exclusive retail launch with Selfridges from Mind Games — a brand built on the tension between strategy, instinct, and emotion.

The fragrance introduces a distinctive olfactive profile paired with a strong visual identity inspired by ribbed glass and the concept of revealing one’s true self.

The launch includes high-quality product assets, photographic campaign imagery, digital content, and in-store activation, forming a complete 360° presence across online and retail touchpoints.

The launch was supported across brand-owned digital platforms and in-store activations ACROSS Selfridges stores.

A distinctive olfactive signature that differentiates “check, please” within the niche fragrance landscape.

A strong, minimalist visual identity built around ribbed glass, reflection, and emotional clarity.

High-quality product assets, including pack shots, cgi, ingredient visuals, and a photographic campaign.

Real consumer touchpoints through digital platforms and in-store activation at Selfridges, London.