Floral Street – Floral Street Arizona Bloom
Arizona Bloom is a dry, floral amber scent inspired by freedom and sunshine. Made with a blend of sustainable, natural and synthetic oils, responsibly sourced and of the highest quality. The production chain is fully traceable from source to scent, featuring Balinese coconut extracted using clean CO2 technology. All ingredients are vegan and cruelty-free, certified by The Vegan Society and PETA. We ensure that our products contain no animal-derived ingredients and are never tested on animals. [PARA] Arizona Bloom is vegan & cruelty free certified by PETA and all its ingredients are sustainably sourced. We partner with fragrance house Robertet – a world leader in sustainable, natural raw materials, as they have an unparalleled approach to ethical practices and have supported growers & suppliers globally for generations. They also created an eco-friendly ‘nature identical’ salted musks accord for this perfume and used clean supercritical CO² extraction technology to obtain the pure organic coconut oil. This is an environmentally sound, solvent free extraction that uses lower temperature for less energy wastage – so minimal waste stream. [PARA] Arizona Bloom contains a huge 20% perfume oil so reduces usage as it lasts longer.
ROJA London – PARFUM DE LA NUIT
A perfume with the power to release the uninhabited self, PARFUM DE LA NUIT is an unapologetic piece of olfactive art which celebrates the sensuality of the Leather accord.
Better World Fragrance House by Drake – Summer Mink
The first Eau de Parfum from Better World Fragrance House by Drake. A rich Amber Woody composition, Summer Mink opens with vibrant Italian citrus and aromatic sage, unfolds into a warm, spicy floral heart of Jasmine Sambac, and settles into a sensual base of vetiver and creamy musk. [PARA] The fragrance’s architectural bottle reflects its philosophy — uniting opposing elements through design: a sleek navy sphere balanced atop a sharp, rectangular base. [PARA] Inspired by the beauty of juxtaposition, Summer Mink embodies the unexpected—the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication.
Jimmy Choo – I Want Choo, With Love
Introducing ‘I Want Choo With Love’ Eau de Parfum, the latest addition to the Jimmy Choo ‘I Want Choo’ fragrance collection – a luminous, light, and ultra-feminine fragrance that brings joy every time you wear it. [PARA] ‘I Want Choo With Love’ is the fourth fragrance to join the ‘I Want Choo’ perfume wardrobe, offering an uplifting, vibrant scent that embodies the ‘I Want Choo’ line-up with its luxurious bottle and outstanding olfactory notes. A celebration of the optimistic strength and support that comes from the love of friends and chosen family, ‘I Want Choo With Love’ empowers self-confidence and inspires an innate sense of self-love. Radiating love in every way, the new fragrance creates an irresistible desire to share this powerful feeling with others. [PARA] ‘I Want Choo With Love’ brings a modern, luminous, pink vanilla eau de parfum into the ‘I Want Choo’ line-up. The fragrance begins its olfactory journey with light and refreshing raspberry, orange flower and mandarin essence followed by vibrant notes of rose infusion, hibiscus, and freesia. It finishes with creamy base notes of vanilla, sandalwood, and musk for a sophisticated, empowering perfume synonymous with Jimmy Choo’s daring DNA.
Roberto Cavalli – Serpentine
Inspired by the fashion house’s most iconic symbol, Roberto Cavalli introduces its latest fragrance masterpiece: Roberto Cavalli Serpentine Parfum. The new fragrance is a statement of strength, allure, and inner power—making every moment an unforgettable statement of seduction. [PARA] With an emphasis on sensuality, Roberto Cavalli Serpentine offers a deeply lavish escape for those seeking an experience of indulgence. For 100ml bottles, the snake jewel detaches into a wearable bracelet, seamlessly blending high fashion with fragrance allowing you to carry the symbol of strength and seduction wherever you go. [PARA] A mesmerising Floral Woody Ambery composition, this parfum opens with a dazzling array of spices, where zesty Bergamot and juicy Blackcurrant ignite the senses. As it unfolds, an exquisite floral heart of Jasmine Sambac, Magnolia, and Lavender, enriched by Golden Saffron, emerges in full bloom. The journey concludes with a velvety embrace of Vanilla, entwined with earthy Patchouli – an intoxicating signature that lingers on the skin.
Soki London – Cleopatra
Cleopatra is not a retelling of history, but a reclamation of power. Rather than leaning into the expected tropes of excess and ornamentation, this fragrance reimagines Cleopatra as a strategist, intellectual and icon of self-possession — a woman whose allure lay as much in her mind as her presence. [PARA] At its core, Cleopatra explores contrast. Bright, sun-lit citrus and aromatic top notes evoke clarity and command, before giving way to a richly layered heart that feels both intimate and authoritative. The base is deep, warm and deliberately long-lasting, designed to linger with quiet confidence rather than announce itself loudly. With an exceptionally high oil concentration (30%), Cleopatra delivers an almost tactile depth, blurring the line between skin and scent and creating an experience that evolves hour by hour. [PARA] Innovation sits not only in the formula, but in the storytelling. Cleopatra forms part of a wider Soki London narrative universe where fragrance is treated as character, not accessory. Each element — from scent profile to visual identity — has been developed to invite the wearer into a story of modern femininity, ambition and self-belief.
Floral Street – Floral Street Electric Rhubarb
Introducing Electric Rhubarb, an unexpected, bubbly white floral. White florals, island gardenia and powdery sandalwood are combined with the scent of English rhubarb and a blast of salty sea air. If the feeling of laughing and sipping perfectly chilled Prosecco on a summer’s afternoon could be bottled, this would be it. [PARA] Created by Jérôme Epinette, known for his mastery of natural ingredients, using sustainable, responsibly sourced raw materials as part of the brand’s pioneering sustainable practices. Electric Rhubarb is luminous, sparkling, charming and fun-loving. [PARA] At the heart of Electric Rhubarb are its carefully selected hero ingredients. Rhubarb delivers a semi-sweet green citrusy scent which smells of summer – a bit like grapefruit and strawberries. Gorgeous on hot day to add fruitiness but isn’t too sweet. Gardenia adds a bright, white floral, island gardenia is an elegant classic with a twist: creamy dew drenched petals warmed by the sun with a surprising dash of milky coconut. Australian sandalwood forms a beautiful soft, powdery base – more delicate than traditional sandalwood and an environmentally ethical alternative. Together, these notes form a bubbly white floral that feels fresh, modern and irresistibly wearable.
Zadig & Voltaire – ZADIG EDP
Perfumers Amandine Clerc-Marie and Florian Gallo followed their instincts and broke with conventions to create this woody floral. Ten years after the launch of THIS IS HER!, ZADIG unveils a new interpretation of vanilla, so dear to Zadig&Voltaire. Magnetic. Solar. Surprising. A new addiction. [PARA] The olfactory liberation begins with an interplay of contrasting, totally rock tensions. The white sesame accord reveals its character and asserts its singularity. In perfect harmony with the black sesame accord, it joins a magnetic, highly surprising and innovative duo. It’s an olfactory thrill awakened by the fiery notes of ginger. [PARA] The orange blossom unfolding in the heart notes evokes a multifaceted femininity. Spontaneous, with neroli essence. Addictive, with orange blossom water. And mysterious, with orange blossom absolute. But one thing is certain: the ZADIG aura is captivating and its trail is exhilarating. Lastly, this unrestrained race toward freedom ends in a sensuality exalted by the sandalwood and lightened with soft chantilly. The carnal texture of the vanilla notes makes this fragrance truly addictive.
Being – Seductive
A new era of fragrance has arrived. Being, the revolutionary fragrance brand, is redefining the way we wear scent, not just for others, but for ourselves. [PARA] Rooted in mood science and powered by AromaWellness and AromaSeduction technology, Being goes beyond traditional perfumery. Each fragrance is scientifically crafted to do more than smell beautiful‚ it’s designed to enhance mood, balance emotions, and even spark desire. [PARA] Seductive is a scent that captivates, opening with the luscious sweetness of ripe Fig and the tantalising spice of Cardamom, heating up like a fleeting glance. Soft Orris drapes over the skin like silk, blending with the sensual warmth of Sandalwood. The irresistible combination awakens your Being, whispering both intrigue and desire. Golden Amber and addictive Tonka Bean leave an unforgettable, magnetic trail, while a hint of exotic Ylang-Ylang adds a touch of floral heat – an ode to love, sensuality, and everything in between. Infused with AromaSeduction technology. [PARA] Sensual. Unforgettable. Desirable.
Issey Miyake – Le Sel d’Issey EDP
LE SEL D’ISSEY EAU DE PARFUM presents an olfactory dialogue between the elements: the sea and the earth. It is in the vibration between these two polarities that LE SEL D’ISSEY reveals itself. It is an assertive duality, like a challenge, that Quentin Bisch was not afraid to take up. [PARA] And with good reason: the Givaudan perfumer is very sensitive to the variations of nature and loves the seasons and their contrasts. On one side, the sea, where the whole story of LE SEL D’ISSEY begins. As with the Eau de Toilette, this is expressed through an extract of laminaria seaweed and oak moss. This unusual moss is in fact the memory of a seaweed that migrated to dry land several thousand years ago. It offers an olfactory wave of incisive vigour, which unfurls on contact with an unprecedented salty accord. [PARA] And on the other, the earth. The salt accord becomes enveloped in elegance and sensuality, as notes of incense, dry amber and burning woods intensify. This contrast gives the salt all its vibrancy, impetus and strength.