Mugler – Alien Extraintense
Alien Extraintense Eau de Parfum Intense is the most extra-delicious interpretation of the iconic Alien signature. Feel like the most otherworldly, sensual and radical version of yourself. [PARA] Alien Extraintense contains key revelations of jasmine, tuberose, vanilla accord and woods. The creamy vanilla accord is amplified to the extreme by extra-powerful solar flowers. The excessive florality of Alien’s jasmine grandiflorum superinfusion is lashed with the bright green bite of cardamom and amplified by the carnality of tuberose flowers. [PARA] Alien’s signature cashmeran infuses the scent with the musky aura of sun-heated skin. Elevated by a mighty woody accord, its extreme sensuality creates an extra-powerful trail. Dominique Ropion, Master Perfumer and creator of the original Alien Eau de Parfum, says “Alien extraintense explores the captivating and voluptuous aspects of femininity with a carnal, bold signature.” [PARA] It is fiercely unique and powerfully extraordinary.
Armani – Stronger With You Parfum
A true #fragtok sensation, Stronger With You dominated with a new Parfum-strength juice, and a new campaign to support. [PARA] To embody the powerful allure of STRONGER WITH YOU PARFUM, Emporio Armani unveiled a campaign starring a charismatic new global ambassador, actor Nicholas Galitzine. Dancing amidst his energetic crew to the strains of Underworld’s iconic 90’s track Born Slippy, the actor showcases the strength and freedom found in togetherness, as he is immersed in the warm cast of a vibrant party atmosphere. [PARA] Filmed in a setting reminiscent of the fragrance’s own amber hue, the film, directed by French duo The Blaze, captures both the scent’s intensity and the contagious energy of togetherness, echoing the exhilarating feeling of shared moments. [PARA] The juice itself intertwines our signature chestnut accord with a spicy and warm leathered vanilla. This smooth scent leaves an unforgettable impression, all captured in the signature STRONGER WITH YOU bottle. [PARA] Cécile Matton, who crafted all Stronger With You fragrances, says of this novelty: “The aromatic freshness of lavender is enhanced by vibrant spicy notes, while the chestnut takes on an intense leathery nuance, offering a trail that is both refined and magnetic.”
GISADA SWITZERLAND – Titanium
Gisada Titanium is a contemporary expression of strength and precision, inspired by the resilience of its namesake metal. Created by the Swiss fragrance house Gisada, the composition balances freshness and depth with clarity and elegance. [PARA] Bright citrus and aromatic notes open the fragrance, leading into a structured heart of warm spices and refined woods. The trail settles into a smooth, long-lasting base of amber and musk. [PARA] The spirit of Titanium is embodied by its ambassador Anthony Joshua, whose discipline, power, and understated confidence perfectly reflect the fragrance’s identity. Modern, confident, and enduring, Gisada Titanium leaves a lasting impression through strength with restraint.
Sabrina Carpenter Fragrances – Sweet Tooth Lemon Pie
Since its debut just over two years ago, Sabrina Carpenter’s Sweet Tooth collection has made a huge impact on the fragrance industry by redefining the celebrity fragrance category with Sabrina’s playful, inventive, & modern approach. From the first release, the collection has captivated fans with accessible & sophisticated fragrances. [PARA] Lemon Pie continues the delicious gourmand theme, by bringing a citrus-kissed twist as the newest treat in the range. It captures the joyful magic of a freshly baked pie by transforming the warmth & nostalgia of a sunlit kitchen into a modern gourmand fragrance which brings a fresh, uplifting energy whilst staying true to the collection’s signature creamy, edible allure. [PARA] An initial hit of instantly mouth-watering sparkling Italian bergamot, candied lemon zest, & sugar crystals continues to the heart of limoncello, fluffy meringue, & condensed milk, to create a smooth, whipped sweetness that feels both playful & indulgent. The dry-down of graham cracker crust, vanilla whipped cream, & tonka bean wraps the skin in a cozy, bakery-warm embrace. Lemon Pie is a worthy winner because it perfectly complements the Sweet Tooth collection by offering a lighter, zesty counterpoint, suitable to a large audience.
Kylie Minogue – Lovers Noir
Lovers Noir opens with a crisp burst of green apple, tempered by sage’s herbal sophistication and a hint of pink pepper’s subtle spice, creating an inviting and dynamic first impression. At its heart, French lavender and artemisia deliver calming aromatic nuances, while cacao absolute adds a rich, indulgent depth that reinforces the scent’s sensuality. [PARA] The dry-down reveals a warm, lingering base of cashmere wood, tonka bean, and patchouli, grounding the composition with creamy warmth and earthy complexity. We believe that Kylie Minogue Lovers Noir stands out for successfully captivating different senses by telling a story of passion and sophistication with its adept balance between fresh, spicy, and woody facets, making it a memorable unisex fragrance.
Parfums Christian Dior – Dior Homme Parfum
Dior Homme has been a part of men’s lives for 20 years. The scent is based on the legendary, classic Iris. A fragrance whose soul is imbued with the allure of the Dior man, combining bold sensuality and refined tailoring. [PARA] The new Dior Homme Parfum by Francis Kurkdjian is all that and more. Amplifying its sleek sensual character in a rich and concentrated composition. Here, Iris not only reigns, but is also overdosed, and offers a contrast of soft petals and powerful roots for the first time. The fragrance heightens warm, confidently seductive colours, enveloped in sexy addictive notes. [PARA] “For this new perfume, I worked on the idea of the entire Iris, from flower to root. I envisaged it as a powerful olfactory “backbone”, which has an ethereal stem of fragile petals, but is also rooted in a potent rhizome that showed me its sensual and expressive notes, with a hint of caffeine that is almost chocolatey.” [PARA] A new bottle: combining sensual amber and minimalist glass, revealing a warm ochre-toned bottle. This colour contrast carries through into sophisticated shading, revealing the timeless, sharp silhouette of the Dior Homme bottle.
Marc Jacobs – Perfect Absolute
Embrace the new Marc Jacobs Perfect Absolute, a celebration of empowerment, positive affirmation and believing in yourself. Rooted in the belief that you are perfect as you are, this fragrance embodies the transformative power of self-affirmation. [PARA] This elevated fragrance radiates warmth & uninhibited confidence, making a precious and bold statement of self love and encouraging all of us to live as our most genuine selves. [PARA] The Perfect bottle takes a dramatic twist, featuring glitter finishes and deep burgundy glass. The rich burgundy colour, combined with the opulent shine of each charm, creates a sophisticated new look that embodies luxury. Each charm was selected by Marc Jacobs himself and injects a touch of his irreverent style into the design. [PARA] Perfect Absolute is a luxurious and concentrated take on the original EDP, juicy caramelized fig accord meets luscious blooming jasmine and a rich amber accord. This ambery fruity fragrance makes an unapologetic statement of self love, precious, bold and long lasting. It’s Perfect, just like you!
KAYALI – FREEDOM MUSK SANTAL | 34
Freedom Musk Santal | 34 is a velvety, sensual, and confident fragrance that evokes authenticity as power—an olfactive celebration of self-love and the freedom to be entirely yourself. [PARA] This blend opens with a luminous spark of bergamot, mandarin, and pink pepper, before unfolding into a delicate cloud of white florals and aromatic frankincense. [PARA] Grounded in creamy sandalwood, warm vanilla, and ambery musks, it creates a comforting yet seductive signature that is deeply yours.
TOM FORD – Black Orchid Reserve Parfum
The quest for exceptional rarity. Black Orchid Reserve unites the scent of the original TOM FORD Black Orchid with a midnight-blooming Ghost Orchid accord in a powerful revelation that captures the pure intensity of two elusive blooms. [PARA] “The original Black Orchid achieved legendary status as it defined a new floral expression that was completely unexpected and unparalleled. Black Orchid Reserve is a celebration of the iconic classic fragrance and introduces a glamorous costar: the Ghost Orchid accord. We started by exploring deeper, darker tonalities of black and doubled the dosage of the signature Black Orchid accord. This amplified the note’s rich, elegant floral essence of fierce seduction. It is striking.” — Yann Vasnier, Master Perfumer [PARA] To set the stage for Black Orchid Reserve’s deeper, darker chypre floral dimension, TOM FORD’s signature Black Orchid accord is dialed up and amplified. An increased dosage of ylang ylang adds new luminosity, its sparkling floralcy flecked with effervescent timut pepper. A blackened roasted tonka note smolders in the background while a black truffle accord exudes an elegant earthiness. The rich woody quality of patchouli mingles with amber tones.
Escentric Molecules – EM01 20th Anniversary
As 2006 began, 21st century fragrance was still waiting to be born. Zzzzz. Something radical would be necessary to break the spell of this hundred-year sleep, a marginal notion that would unhinge the mainstream. But the world wouldn’t have long to wait. [PARA] A quiet storm was coming to wash away the old and advance the new — one simple, beautiful molecule at a time. It would be called Escentric Molecules, and it would become the scent sensation of the 21st century, causing a frenzy that no one ever saw coming. The irony is, of course, that in setting out to strip away the myths that weigh down the fragrance industry, Escentric Molecules has generated a whole new mystique for an intense and loyal following of fans and was hailed as the anti-fragrance fragrance company. [PARA] As the brand has reached 20 years, as part of the celebrations. We have done a number of activities to mark the milestone of these cult classics. One of the standouts is our Liberty atrium takeover and window. The pop-up marks the start of our 20th anniversary celebrations and honours our long-standing partnership with Liberty, who is also celebrating a milestone anniversary of 150 years.
[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/03/Frag-Foundation-Additional-Supporting-Material.pdf]