Memo Paris – Odéon x Jean Jullien
In the heart of Paris, l’Odéon remembers the literary and jazzy vertigo that enlivened its clubs and cafés. An air vibrating with the essence of patchouli. [PARA] Under the dome of the Pantheon, exceptional men and women ensure that this creative fire lives on. Its amber glow, stirred by candied date and sandalwood. The desire for art rustles between the folds of the curtain of the theatre that bears its name. [PARA] We salute the performance of the rose essence, the tonka bean before regaining the charm of old stones and silver roofs, to be invaded by the presence of musks. Like in a novel. A neighbourhood woven of fictions, pages to devour, moments to live, waiting in the booksellers’ boxes for the early morning, when the Odeon awakes. Again, forever.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Memo-Paris-Odeon-x-Jean-Jullien.pptx]
Aramis – Intuition
The crisp note of Grapefruit. A rush of Lavender scent. An earthy base of Vetiver. All wrapped in the velvety seduction of Cuirissima LXR, the exclusive Aramis leather essence. [PARA] A woody, green neo-fougère, this energizing men’s fragrance boosts feelings of energy with emotion-enhancing molecules. Fresh airy notes and an addictive leathery warmth mix with notes of Orris and Patchouli leaving a lasting trail. [PARA] 3 KEY NOTES: Grapefruit (Top), Lavender (Heart), Cuirissima LXR, exclusive Aramis Leather essence (Base) [PARA] In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men’s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time. [PARA] Today, Aramis Fragrance is revitalized and reimagined for a new generation. More than 60 years later, leveraging the brand’s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power.
Niche Show London – Niche Show 2025
Niche Show is London’s first exhibition event dedicated to niche fragrance and perfume. The first edition connected over 35 brands from all over the world with the fragrance community including collectors, distributors, press, buyers, creators and more.
The debut show hosted over 500 visitors in a one-of-a-kind central London art gallery environment, which allowed for the art of fragrance to be celebrated.
The brands being showcased ranged from viral emergent Memories of a Perfume Collector to a range of British start ups like Gallia Rae, to globally recognised names such as Zoologist and Kajal Paris.
Visitors got the opportunity to connect with brands which are not available on the high street, get closer to founders and hear their stories, plus try new and exclusive fragrances before anyone else.
Niche Show London successfully created a new date in the global fragrance community calendar, bringing a new concept to the UK’s capital.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Niche-Show-London-2025-Recap.pdf]
Diptyque – Maison Diptyque, London – Gifting Atelier
To celebrate the holiday season, Maison Diptyque, London’s ephemeral space is transformed into a gifting atelier. Inspired by the Diptyque winter tale, it unveils treasures adorned with golden details, designed to make every gift unforgettable. In the gifting atelier, the art of gifting becomes a statement. Bringing a personal touch and festive spirit, customers can fully customise their gift wrapping through ex-libris stamps, wax seals and a variety of silkpapers, offering endless design possibilities. Customers can also write a postcard from the atelier, which Diptyque will send on their behalf and cover the postage cost. Visitors have the chance to take part in the lucky draw, where oval tokens offer the chance to win gifts, including samples of fragrances and creams, a 190 g candle.
Ôrəbella – BLOOMING FIRE
A transportive tropical oasis of Tahitian monoi flower and exotic patchouli, elevated with a radiant bergamot. [PARA] Wrapped in the sun’s golden embrace dreams unfurl like petals reaching into place, each dawn a chance to start anew limitless joy and true self to pursue from the flame the flowers rise expanding horizons toward the sky. [PARA] Nourish your skin + soul: our signature bi-phase formula features two layers that are activated with a shake to infuse with and last on the skin.The power of two: NOURISHING ‘ÔRELIXIR™ BASE.The first layer nourishes with its proprietary ‘Ôrelixir™ base, crafted from hydrating snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba, shea),while also extending the scent’s potency and longevity. [PARA] AURA-ELEVATING SCENTS:the second layer boosts both mood and aura with memorable blends of aromatherapy essential oils and fine fragrance notes, all crafted from the highest quality, responsibly sourced ingredients.Key Notes:MONOI:leaves behind a radiant, floral, and tropical essence.PATCHOULI:pungent, earthy scent that blends well with sweet notes.BERGAMOT:a sunny, citrusy aroma that mingles with tart acidity. [PARA] “My homage to freedom and dreaming of endless possibilities under the sun.” Bella Hadid[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/OREBELLA-BLOOMING-FIRE-ACTIVATION-OF-THE-YEAR.pptx]
BDK PARFUMS – IMPADIA
BDK Parfums’ Impadia is one of the most talked-about fragrance launches of 2025, masterfully crafted by perfumer Jordi Fernández with an evocative olfactory profile that blends vibrant citrus top notes with a rich floral heart and a creamy, addictive base of vanilla and sandalwood. [PARA] Its inspiration, capturing a day of “imperial splendour” and the transformative light of Paris at dusk, gives it a poetic narrative that resonates emotionally with consumers and elevates the scent beyond a simple product. [PARA] The choice to launch on the prestigious Harrods Vestibule site amplified its impact, placing it in a setting synonymous with luxury, heritage and editorial attention. Being featured in such an iconic retail space not only signaled confidence in the fragrance but also created an aspirational context that aligned with the brand’s Parisian identity and artisanal craftsmanship. The activation drew both luxury fragrance aficionados and curious first-time buyers, driving buzz and footfall while aligning BDK Parfums Impadia with Harrods’ legacy of exclusivity and prestige.
Jo Malone London – Raspberry Ripple
In July 2025, Jo Malone London was delighted to unveil its most nostalgic collection to date… just because we love a summer favourite! The fragrance and lifestyle house celebrated summertime – with a distinctly British and delicious twist – and gift giving, for any reason or no reason at all. [PARA] Sandcastles, sunny spells and scrumptious scoops of a childhood favourite. Savouring the scent of Raspberry Ripple as we celebrate our most-treasured childhood trips to the British seaside. Top of the menu is Raspberry Ripple, a vivacious and enticing fruity cologne. [PARA] Sharp-scarlet juices of lush raspberries and redcurrants swirling through white musk to mind this nostalgic ice cream flavour. The fragrance notes include: Top: Redcurrant Accord, Heart: Raspberry Accord, Base: White Musk Accord. Wood, Sage & Sea Salt also joint the seaside celebrations. The natural beauty of the British Isles inspires this universally popular fresh woody fragrance. [PARA] To celebrate the scrumptious Raspberry Ripple Cologne, Jo Malone London brought the British seaside to the banks of the River Thames with an interactive, showstopping pop-up experience, that then travelled to Edinburgh to further surprise and delight.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Jo-Malone-London-2025-Raspberry-Ripple-Campaign-Overview.pptx]
Amouage
Amouage is an independent Omani High Perfumery House renowned for creating some of the most finely crafted perfumes in the world. Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations. [PARA] Masterfully paying tribute to its heritage, Amouage is a unique fusion of East and West that defines avant-garde opulence. Today, it expresses the contemporary majesty of Oman, a historic trading centre for frankincense around the globe, with arresting and alluring creations that speak to a sophisticated, confident, well-travelled and discerning clientele seeking the extraordinary, the personal and the compellingly precious. [PARA] Amouage creations have charmed a global audience and are now available in close to 100 countries around the world. The House’s international presence encompasses 22 standalone boutiques in Oman, the UAE, the USA, China and Malaysia as well as a highly selective network of approximately 1,500 of the world’s finest department stores, perfumeries and airports.
MARC-ANTOINE BARROIS
Marc Antoine Barrois has rapidly established itself as one of the most distinctive independent voices in contemporary perfumery. Born from a couture design house, the brand brings a refined creative sensibility to fragrance, treating each launch as an artistic statement shaped with precision and emotional intent. Its collaboration with perfumer Quentin Bisch has produced a portfolio defined by clarity, structure and a strong sense of identity, which has resonated deeply with both connoisseurs and industry observers.
The house has built a loyal and growing international audience while remaining committed to an artisanal and intimate approach. Every element of the brand world is crafted with care, from the quality of raw materials to the storytelling that accompanies each perfume. This commitment ensures that the fragrances are not only beautiful to wear but also meaningful in concept and character. The brand’s ability to maintain this level of artistic focus while expanding globally demonstrates both vision and discipline.
In recent years Marc Antoine Barrois has gained significant recognition, including multiple awards from fragrance institutions and consistent acclaim in design and perfumery media. These achievements reflect the brand’s increasing cultural relevance and its influence on the niche perfume landscape. With each launch the maison continues to refine its universe, offering fragrances that are modern, elegant and emotionally resonant.
Marc Antoine Barrois stands out as an emerging brand that is not defined by scale but by integrity, craftsmanship and a clear creative voice. It represents the next generation of independent perfumery: focused, thoughtful and driven by artistic purpose[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/MARC-ANTOINE-BARROIS-.docx]
MIND GAMES – Check Please
THE FRAGRANCE Check Please paints a portrait of stylish, magnetic charm. Its character is defined by refined twist reminiscent of apple cognac, opening with a refreshing burst of green apple balanced by sweet, nutty hints of nougat and hazelnut. [PARA] At its heart, the deep allure of black plum melds with warm cinnamon bark to exude unmatched flair and create an air of intriguing mystique. As the fragrance unfolds, it reveals layers of complexity that speak to a sophisticated spirit, anchored by a rich foundation of oak barrel. [PARA] The creamy allure of vanilla bourbon and amber deepens the scent into a lasting, elegant statement – a celebration of bold, unforgettable experiences. [PARA] THE PERFUMER Born in Aix-en-Provence in the South of France, Laure Breysse has fond childhood memories of summers spent running through the aromatic hills of wild-grown rosemary, thyme, and immortelle flower. Her father, who worked in the cosmetic industry, unravelled her passion for perfume at a young age. Laure joined the Symrise Fine Fragrance team in 2022 as Creative Perfumer after years of training. She borrows inspiration from her travels around the globe, bottling emotions and moments in time that are artfully balanced with precision and creativity.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/MIND-GAMES-Check-Please-Best-Activation.pptx]