GRANADO – CITRUS BRASILIS

Citrus Brasilis is a true celebration of the joy and freshness of citrus notes, an essential part of Granado’s history since its early days. This fragrance was created by Quentin Bisch from Givaudan, inspired by the scent of an orange tree in his backyard and the aromatic waters of Granado’s traditional formulations. [PARA] From its founding days, when José Antônio Coxito, our founder, cultivated a variety of citrus trees in his orchard, the fruits were transformed into remedies like orange blossom water, compound lemon spirit, and bitter orange peel syrup. [PARA] Today, citrus notes take center stage in an intense and energizing creation. Top notes of bergamot, mandarin, and lemon invite a refreshing experience. A delicate floral touch balances the composition, while musk wraps the fragrance in comfort and sophistication.

Vyrao – Ludeaux

Introducing Ludeaux from Vyrao, a groundbreaking genderless fragrance for flirtation and seduction, made with neuroscience-backed natural ingredients proven to promote sensuality and self-esteem. [PARA] Vyrao’s ninth fragrance sees founder Yasmin Sewell continue her collaboration with perfumer Meabh McCurtin and the Science of Wellness program at IFF to tap into the healing power of plant ingredients in scent. This time, Vyrao offers a revolutionary take on sex in the form of two unexpected and uplifting fragrances, Ludeaux and its sister scent Ludatrix, that encourage fun and play in the world of pleasure. [PARA] Ludeaux is clean and made with natural ingredients meticulously selected by our perfumer, who combined milky peach with flirtatious floral notes, intimate woods and a cheeky hint of latex. Sensuality-boosting ambrox and musk seal this playful scent for seduction and self-confidence. [PARA] Ludeaux centres around neuroscience-backed ingredients proven to enhance sensuality by 74% and self-esteem by 62%, as measured by IFF’s Science of Wellness program. This work combines 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and artificial intelligence to verify the impact of scent on our emotional wellbeing.

Vyrao – Ludatrix

Introducing Ludatrix from Vyrao, a groundbreaking genderless fragrance for passion and arousal, made with neuroscience-backed natural ingredients proven to enhance sensuality, energy, and happiness. [PARA] Vyrao’s tenth fragrance sees founder Yasmin Sewell continue her collaboration with perfumer Meabh McCurtin and the Science of Wellness program at IFF, harnessing the healing power of plant ingredients in scent. This time, Vyrao presents a revolutionary take on sex through two unexpected, uplifting fragrances: Ludatrix and its sister scent Ludeaux, encouraging fun and play in pleasure. [PARA] Clean, sophisticated, and seductive, Ludatrix is composed with daring notes of lipstick and latex, delicate rose, energising Sichuan pepper, and courage-boosting orris. Ambrette sparks arousal, while cedarwood, sandalwood, and olibanum promote positivity and protection. Sensuality-enhancing ambrox and musk add depth and empowerment. [PARA] Ludatrix centers on neuroscience-backed ingredients proven to boost sensuality by 81%, energy by 56%, and happiness by 57%, as measured by IFF’s Science of Wellness program, combining 40 years of Mood Mapping and Scent Emotion research with modern neuroscience and AI to verify scent’s impact on emotional wellbeing.

TOM FORD – Rose Exposed Eau de Parfum

A rose that bares it all. Rose Exposed is a flash of the flower at its peak—the image of a pristine beauty with a wild side, wrapped in supple leather. This floral leather fragrance premieres the exclusive rose-on-rose co-distillation, a note that captures the potency of a fresh, just-picked rose, evoking the singular moment when the flower is at its peak bloom.  [PARA] Rose Exposed is unpredictable, unconventional. A stark departure from the traditional singularity of rose fragrances by centering around a floral bouquet of several rosy motifs. [PARA] A sublime rose-on-rose co-distillation, crafted exclusively for TOM FORD of rose absolute and a unique rose water extract. [PARA] Luminous rose essence, picked early in the morning to prevent petals from wilting in the sunlight, exudes a rich warmth tinged with golden honey facets. [PARA] White pepper and pink peppercorn extracts add a spicy vitality to the fragrance’s supple floralcy, which is brilliantly contrasted with essences of cypress, bergamot and curcuma extract. [PARA] Rose Exposed’s seductive shadow is deepened with a tactile black leather accord, sandalwood essence, enveloping olibanum and the scent of cashmeran.

Hermes Parfums GB – Terre d’Hermes Eau de Parfum Intense

CREATION
Created by Hermès perfumer Christine Nagel, Terre d’Hermès Eau de Parfum Intense reveals a deeper facet of the inner fire that animates the earth and man. [PARA] OLFACTORY NOTES
Terre d’Hermès Eau de Parfum Intense is a deep, woody fragrance that combines fiery bergamot with burning wood, underpinned by the mineral notes of intense lava stone. [PARA] OBJECT
The sides and H-shaped base of the bottle are presented in a reddish-brown lacquer with a molten look. The bottle is topped with a matte black metal cap that evokes lava stone. [PARA] ETHICS
The 100 ml and 50 ml bottles can be replenished using the 200 ml refill, sold separately. The bottle is made from glass and aluminum, two noble materials that are for the most part recyclable.

Escentric Molecules – Escentric 02 Extrait de Parfum

Escentric Molecules takes its radical minimalism to the next level with the launch of Escentric 02 Extrait de Parfum – a high-concentration reinterpretation of its cult favourite, Escentric 02. For the first time, the fragrance comes housed with a luxurious anodised aluminium cap, marking a bold evolution in both form and formulation. [PARA] At 30% concentration, Escentric 02 Extrait de Parfum is the most potent expression of the iconic formula yet. Built around a maximal dose of Ambroxan – perfume’s most coveted amber-like aroma-molecule – it intensifies the mineral, clean warmth that made the original a phenomenon. This is Ambroxan unchained: luminous, velvety, and skin-sensual. [PARA] The signature fizz of the original remains, only now dialled up to exhilarating heights. Green jasmine bud lends a whisper of floral intrigue, while a dry, herbal note of Almdudler adds unexpected dimension. The effect is a crisp, ‘gin and tonic’ freshness at the top, softening into a radiant trail of mineral warmth and light.

Diptyque – Lazulio Eau de Parfum

Lazulio, inspired by the peacock feather. An invitation to discover the elegance and majesty of this iconic natural wonder, interpreted now in an olfactory composition created by perfumer Quentin Bisch. [PARA] The name Lazulio echoes the profound crystalline beauty of lapis lazuli, a semi-precious stone in blueish hues ranging from the mysterious to the luminous-much like the mesmerising splendour of the peacock feather. Lively, tangy rhubarb blends harmoniously with creamy, balsamy facets of benzoin, adding an enveloping, addictive dimension to the composition. [PARA] The harmony is enriched by vetiver from Haiti, with its vibrant shadings of wood and citrus. Meanwhile, a delicate touch of rose gives the ensemble an elegant lift.

BALMAIN BEAUTY – CUIR ÉLYSÉES EAU DE PARFUM

Inspired by French style, this warm leather scent with juicy splashes of raspberry is the tenth fragrance to join Les Éternels de Balmain collection. Cuir Élysées is a rich and supple leather canvas, brushed with wild raspberry and spicy baie rose strokes. Its luxurious scent envelops a bouquet of petalia and green jasmine. [PARA] As layers merge, sandalwood leaves a creamy signature trail. A vivid fuchsia color, the Cuir Élysées bottle takes inspiration from the original design of the 1946 Balmain Élysées 64-83. It retains the unique striated gilded collar and angled label, while adding dimension to the new lozenge shape with the signature rayure Balmain and PB monogram.

BALMAIN BEAUTY – BLANC GALAXIE EAU DE PARFUM

Balmain announces today the launch of Blanc Galaxie, an energizing, all-gender citrus aromatic eau de parfum. Bringing new energy by way of the March Lunar Eclipse when the darkness reveals new light, Blanc Galaxie stars the bright power of cédrat, ignited by myrtle’s aromatic richness. It is the ninth fragrance to join the Les Éternels de Balmain fragrance collection. [PARA] From the citrus aromatic olfactive family, Blanc Galaxie is an alignment of five citruses, evoking the brilliance of an eclipse of light. Lemony Buddha’s hand and refreshing bergamot create a burst of citrus vitality on the skin, embraced by creamy magnolia and spiced with a twist of cardamom. A halo of new energy forms as its hopeful light culminates in a long-lasting musky patchouli finale. Cédrat, vert de mandarine, and lime complete the five citruses. [PARA] In its cosmic white color, the Blanc Galaxie bottle draws inspiration from Balmain’s first flacon created in 1946, Élysées 64-83, a masterpiece of simplicity and timelessness. It retains the unique striated collar and 90-degree angle label while adding dimension to the new lozenge shape with a signature rayure Balmain and PB monogram, extracted from the iconic 1970 brand labyrinth motif.

PARFUMS DE MARLY – VALERO

Valero Extrait de Parfum unveils a refined sensuality: subtle Bourbon geranium, elegant lavender, and sensual ambrox come together in an intensely sophisticated woody fougère signature.
Top notes: [PARA] Bergamot, Cedrat, Juniper [PARA] Heart notes: [PARA] Geranium Bourbon, Lavender, Cypress, Nutmeg [PARA] Base notes: [PARA] Patchouli Coeur, Sandalwood, Ambrox