MARC ANTOINE BARROIS – ALDEBARAN
ALDEBARAN is a niche perfume created by Quentin Bisch for MARC-ANTOINE BARROIS, offering a modern and polished take on tuberose. Its structure revolves around a radiant floral core shaped by creamy petal nuances, a whisper of paprika for lift and a soft tonka base that adds quiet warmth. The combination feels clean, sensual and effortlessly elegant, reflecting the discreet sophistication of the maison.
Since its debut in 2025, ALDEBARAN has distinguished itself through its strong artistic intent and emotional clarity. Inspired by the star that lends its name, the fragrance suggests a gentle passage from shadow toward light, carrying a sense of optimism. This narrative is supported by a composition that prizes purity and precision. The scent unfolds in delicate layers and settles into a graceful, luminous presence on the skin.
ALDEBARAN embodies the ideals of niche perfumery. It avoids predictable formulas and instead follows a thoughtful, personal direction that speaks to those who value authenticity and careful craftsmanship. Every detail reflects the brand’s couture spirit, from the selection of materials to the sculpted balance that defines Bisch’s approach.
Amouage – Renaud Salmon
Renaud Salmon is one of the most influential creative leaders in today’s perfumery. As Chief Creative Officer of Amouage, he has played a key role in shaping the brand’s identity while respecting and celebrating its strong Omani heritage. From joining Amouage in 2019, Salmon has directed the house through a period of creativity, global growth, and global relevance.
Under his leadership, Amouage has released highly praised collections such as The Odyssey and The Essences. These fragrances tell impactful stories and appeal to a global audience. Salmon has a clear talent for turning culture and emotion into scent, working closely with some of the world’s most respected perfumers to create fragrances that feel both artistic and timeless.
Beyond fragrance creation, Salmon has also had significant influence on the development of Amouage’s in-store spaces. He’s helped shape retail environments that celebrate Omani heritage via architecture, materials, and storytelling, while delivering best-in-class sensory experiences. Salmon has repositioned Amouage as a modern luxury brand with strong values and creative confidence. He believes perfume should be meaningful, expressive, and rooted in authenticity rather than trends.
Memo Paris – Odéon x Jean Jullien
In the heart of Paris, l’Odéon remembers the literary and jazzy vertigo that enlivened its clubs and cafés. An air vibrating with the essence of patchouli. [PARA] Under the dome of the Pantheon, exceptional men and women ensure that this creative fire lives on. Its amber glow, stirred by candied date and sandalwood. The desire for art rustles between the folds of the curtain of the theatre that bears its name. [PARA] We salute the performance of the rose essence, the tonka bean before regaining the charm of old stones and silver roofs, to be invaded by the presence of musks. Like in a novel. A neighbourhood woven of fictions, pages to devour, moments to live, waiting in the booksellers’ boxes for the early morning, when the Odeon awakes. Again, forever.
Escentric Molecules – EM01 20th Anniversary
As 2006 began, 21st century fragrance was still waiting to be born. Zzzzz. Something radical would be necessary to break the spell of this hundred-year sleep, a marginal notion that would unhinge the mainstream. But the world wouldn’t have long to wait. [PARA] A quiet storm was coming to wash away the old and advance the new — one simple, beautiful molecule at a time. It would be called Escentric Molecules, and it would become the scent sensation of the 21st century, causing a frenzy that no one ever saw coming. The irony is, of course, that in setting out to strip away the myths that weigh down the fragrance industry, Escentric Molecules has generated a whole new mystique for an intense and loyal following of fans and was hailed as the anti-fragrance fragrance company. [PARA] As the brand has reached 20 years, as part of the celebrations. We have done a number of activities to mark the milestone of these cult classics. One of the standouts is our Liberty atrium takeover and window. The pop-up marks the start of our 20th anniversary celebrations and honours our long-standing partnership with Liberty, who is also celebrating a milestone anniversary of 150 years.
BORNTOSTANDOUT® – CHOCO LOCO EAU DE PARFUM
Choco Loco from BORNTOSTANDOUT is a bold, gourmand unisex fragrance that celebrates chocolate in its most decadent forms – rich, playful, and utterly indulgent. It opens with a burst of cocoa powder, creamy cocoa butter, and boozy cocoa liquor, creating an immediate impression of a molten chocolate dessert that’s both sweet and slightly intoxicating. [PARA] At the heart, lush cacao absolute melds with condensed milk, caramel fudge, burnt sugar, ginger liqueur, and whipped cream, building a complex gourmand core that feels like a fusion of sticky caramel and spiced sweetness. This stage is where the fragrance earns its name a “hot chocolate gone rogue,” exuberant and unapologetically rich. [PARA] As it dries down, the scent becomes warmer and more comforting, with cookie dough, vanilla absolute, brown sugar, marshmallow, soft musk, and ambrette lingering on the skin. Overall, Choco Loco is a decadent gourmand statement scent that’s perfect for cooler weather and anyone who loves rich chocolatey aromas with depth, texture, and personality.
Veronique Gabai – Veronique Gabai
Veronique Gabai, the eponymous brand of Veronique Gabai Pinsky, all inspired by sunshine and positive energy, is growing well ahead of the market. The brand is significantly outperforming both the niche fragrance segment and the overall fragrance category. This exceptional momentum is driven by their powerful storytelling and uncompromising product quality, which together foster deep emotional connections, lasting loyalty, and strong consumer retention.
2025 saw the launch of two further innovative creations for the brand: Eau D’Azur, light and fresh like a cologne yet powerful and long-lasting as an oud to allow the brand to connect authentically with a growing male audience, and Le Spritz, a unique portable wearable fragrance format for fragrance lovers on the go.
Veronique’s contributions to the fragrance industry continue to be extensive and impressive. From launching classic fragrances, building brands, introducing fashion brands to the category, spearheading corporate interest in niche fragrance, and now linking luxury scent to wellness and sustainability through her eponymous brand.
THE PERFUME SHOP
Perfume is at the heart of everything we do. For over 34 years, The Perfume Shop has lived and breathed fragrance, remaining dedicated to one simple purpose: to be the UK and Ireland’s number one destination for perfume. As the UK’s largest specialist fragrance retailer, our values – We’re Expert, We’re Passionate, We Care – guide every interaction, ensuring we know perfume like no one else on the high street.[PARA]
In 2025, we introduced The Perfume Shop Boutique stores, created in response to the growing demand for niche, premium and more personalised scent experiences. These boutiques elevate our trusted brand while offering customers something new, intimate and expertly curated.[PARA]
Our people are at the centre of our success. We have the best-trained fragrance experts, ready to give exceptional advice and help customers discover the newest and widest range of perfumes, including exclusive brands. Proudly calling ourselves The Perfume People, we bring energy, passion and deep knowledge to every moment.[PARA]
Step inside any store and you’ll be greeted by friendly, down‑to‑earth staff who genuinely care about helping customers find the perfect scent. We’re committed to delivering the highest service standards, wherever our customers shop.
Think Perfume, Think The Perfume Shop.[RETAILERLINK:https://www.theperfumeshop.com/]
Space NK
2025 marked a monumental year for Fragrance at Space NK, further cementing our position as the destination for discovery. [PARA] We significantly outperformed the market, delivering +32% growth versus a +3% market increase. Eau de Parfum grew +75% compared to the market at +5%, while Body Spray increased +49% against a declining market of -3%. [PARA] We introduced nine new premium and niche fragrance brands, reinforcing our authority in expert curation. These included Pleasing, Tsu Lange Yor, Frederic Malle, Kilian, Parfums de Marly and Penhaligon’s, alongside bringing Nette exclusively to the UK for the first time. We also delivered 16 A* retailer-exclusive launches with brands such as Phlur, Byredo, Maison Margiela, Diptyque, Vyrao and DedCool, all supported by standout visibility across stores and online. [PARA] A key highlight was bringing Phlur’s Cherry Stem to life through a dedicated moment in the iconic Covent Garden. [PARA] Beyond launches, we continued to drive industry-wide buzz through our award-winning Fragrance Library activation during National Fragrance Week. Fragrance was also embedded into our newest stores, with fragrance carousels at Oxford Street and Bullring, plus a dedicated fragrance bar offering engraving and expert-led consultations. [RETAILERLINK: https://www.spacenk.com/uk/fragrance]
Soliflore
SOLIFLORE is a permanent fragrance store in the North Laines, Brighton, with a cult following and mentions in Elle, The Times and The Telegraph. [PARA] The store features a fragrance bar with vintage tins and pre-scented Liberty silk for a slow discovery experience. [PARA] Known for curating brands not available elsewhere in the UK.[RETAILERLINK:https://www.soliflore.co.uk/]
Yardley London – Orchid & Vanilla Eau de Toilette
Our Orchid & Vanilla is a sweet and delectable white floral fragrance with luxurious top notes of mandarin, soft peach, pear and ylang ylang that evolve into a heart of orange blossom and orchid. [PARA] Wrapped in a warm sumptuous base of musk, vanilla and amber. Made with 94% naturally derived ingredients, vegan and cruelty-free.