Yardley London – Be A Diva Eau de Parfum
Be A Diva is a luxurious, bold, empowering fragrance exuding sophistication. Opening with top notes of cassis followed by floral hints of peony, rose, jasmine and violet with woody, musky base notes for a sensual finish. [PARA] The fragrance embodies the spirit of a confident woman who knows her worth. Presented in a sleek, modern glass bottle with a gold cap, the packaging evokes an air of glamour and timelessness. [PARA] Be A Diva is the perfect scent for the woman who wants to make a statement, commanding attention wherever she goes. Wear it to feel powerful, radiant and utterly fabulous.
Yardley London – Vibrant Peony Eau de Parfum
Vibrant Peony is a fresh, revitalising fragrance that evokes a sense of renewed energy. Top notes of juicy pear, apple, and peach awaken the senses, while the heart reveals a beautiful, feminine and uplifting bouquet of peony, rose and jasmine. [PARA] The warm, woody base of musk and cedarwood adds a grounding depth, embodying a soft, yet energising sense of confidence. We’re also proud to say this fragrance has been launched in collaboration with the national cancer support charity, Look Good Feel Better (1031728), which helps people face cancer with confidence and assists them with the physical effects of cancer treatment. [PARA] A donation of £1 will be made to the charity for every unit sold.
Yardley London – Orchid & Vanilla Eau de Toilette
Our Orchid & Vanilla is a sweet and delectable white floral fragrance with luxurious top notes of mandarin, soft peach, pear and ylang ylang that evolve into a heart of orange blossom and orchid. [PARA] Wrapped in a warm sumptuous base of musk, vanilla and amber. Made with 94% naturally derived ingredients, vegan and cruelty-free.
Axis – The Perfume Shop
Axis is The Perfume Shop’s exclusive fragrance range, created to deliver affordable luxury with broad appeal. Designed for everyday wear and gifting, Axis offers customers quality scents at accessible price points, with gift sets retailing at just £15.99, perfectly aligned to the category benchmark. [PARA] Axis is a proven high-volume performer, generating over £1 million in sales during 2025 and maintaining strong sell-through across peak trading periods. This success reflects its ability to meet consumer needs for value without compromise, supported by promotional execution.
Floral Street Fragrances – Perfume Mists
At Floral Street we design our products to be easy for consumers to recycle and repurpose. We revolutionise fragrance with clean, conscious scents powered by sustainably sourced ingredients. [PARA] Our Perfume Mists are the perfect fusion of planet-conscious fragrance innovation and sustainable packaging. Designed to be worn alone or to enhance its matching eau de parfum, our perfume mists are cruelty-free, vegan, and crafted using innovative ActiScent™ technology. It comes in a bottle made from 100 percent post-consumer recycled PET and features a metal-free mist pump for easier recycling. Based on current market research, Floral Street is the first brand in the UK fragrance market to introduce a fully recyclable mist pump. [PARA] All our packaging is made from FSC-certified paper and printed with vegetable ink dyes, ensuring the highest standards of sustainability. Formulated with skin-loving active ingredients, this perfume mist is the result of decades of experimental research. It contains upcycled rose water, a by-product of rose essential oil production, which offers light moisturisation and antioxidant properties. By reusing these ingredients, we not only enhance the product’s benefits but also contribute to a more sustainable future.
Yardley London – Gentleman Grandiose Eau de Parfum
Gentleman Grandiose EDP is the signature scent of refined sophistication, which opens with a vibrant burst of bergamot, grapefruit, apple, and pineapple. [PARA] The fragrance evolves into a decadent fusion of caramel, chocolate, cedarwood, and a subtle nuts accord which adds warmth and complexity. [PARA] Finally it settles into a rich, sensual base of musk, amber, moss, vanilla, patchouli, and sandalwood, leaving a trail of refined elegance.
GHOST Fragrances – Deep Night EDT
GHOST Deep Night – Mysterious & Heady [PARA] Ghost Deep Night enters a bold new chapter, elevating its iconic scent and design to strengthen impact and recognition. Created by master perfumer Michel Almairac, the fragrance blends moon flower and rose with bright bergamot, juicy peach and apricot, unfolding into a floral heart of jasmine, freesia, orange blossom and ylang-ylang. [PARA] A warm base of roasted tonka, creamy sandalwood, ambergris and white musk delivers a rich, sensual finish that lingers on the skin. The refreshed design brings a bolder logo and clearer branding, improving shelf visibility while staying true to Ghost’s core ethos. [PARA] Enhanced decoration increases visibility of the juice, with improved consistency across the range. Thoughtfully developed to appeal to a wider audience without alienating loyal fans, the new Deep Night also places sustainability at its core, with packaging designed to be easier to recycle and more environmentally responsible.
GHOST Fragrances – Ghost Orb of Night Elixir
A more intense, longer-lasting evolution of Ghost’s most iconic fragrances [PARA] The new Ghost Elixirs elevate the brand’s most loved scent stories with enhanced longevity, stronger diffusion and a more enveloping olfactive experience than the original Eau de Parfums. Created with a higher fragrance concentration and richer raw materials, they deliver deeper performance while remaining balanced and wearable. [PARA] Developed by master perfumer Pierre Guéros, each Elixir builds on its recognisable signature, amplifying the most distinctive notes and extending their presence on the skin. The result is improved longevity, confident projection and a more pronounced, long-lasting dry down. [PARA] The Elixir collection is crafted with a commitment to quality and responsibility, using carefully selected ingredients chosen for both performance and purpose. With a focus on sustainable sourcing, traceability and ethical production, the Ghost Elixirs represent a modern approach to fragrance where elevated scent performance and conscious ingredient choices work seamlessly together.
GHOST Fragrances – Orb of Night
GHOST Deep Night – Mysterious & Heady [PARA] Ghost Deep Night enters a bold new chapter, elevating its iconic scent and design to strengthen impact and recognition. Created by master perfumer Michel Almairac, the fragrance blends moon flower and rose with bright bergamot, juicy peach and apricot, unfolding into a floral heart of jasmine, freesia, orange blossom and ylang-ylang. [PARA] A warm base of roasted tonka, creamy sandalwood, ambergris and white musk delivers a rich, sensual finish that lingers on the skin. The refreshed design brings a bolder logo and clearer branding, improving shelf visibility while staying true to Ghost’s core ethos. [PARA] Enhanced decoration increases visibility of the juice, with improved consistency across the range. Thoughtfully developed to appeal to a wider audience without alienating loyal fans, the new Deep Night also places sustainability at its core, with packaging designed to be easier to recycle and more environmentally responsible.
Ghost Fragrances – Deep Night Elixir
A more intense, longer-lasting evolution of Ghost’s most iconic fragrances. [PARA] The new Ghost Elixirs elevate the brand’s most loved scent stories with enhanced longevity, stronger diffusion and a more enveloping olfactive experience than the original Eau de Parfums. Created with a higher fragrance concentration and richer raw materials, they deliver deeper performance while remaining balanced and wearable. [PARA] Developed by master perfumer Pierre Guéros, each Elixir builds on its recognisable signature, amplifying the most distinctive notes and extending their presence on the skin. The result is improved longevity, confident projection and a more pronounced, long-lasting dry down. [PARA] The Elixir collection is crafted with a commitment to quality and responsibility, using carefully selected ingredients chosen for both performance and purpose. With a focus on sustainable sourcing, traceability and ethical production, the Ghost Elixirs represent a modern approach to fragrance where elevated scent performance and conscious ingredient choices work seamlessly together.