Hugh Parsons – Picadilly EDP
Piccadilly captures the energy and elegance of one of London’s most iconic crossroads, a place where heritage architecture, modern culture and a constant flow of movement meet. The fragrance opens with an immediate brightness, blending crisp citruses and aromatic touches that evoke the sharp, cool air of early morning in the city. As it develops, soft woods, refined spice and subtle floral nuances appear, creating a smooth, contemporary character that feels timeless without being traditional. [PARA] At its heart, Piccadilly reflects the duality of London itself: polished yet spirited, classic yet forward-thinking. Its structure unfolds with an understated confidence, moving from fresh, airy facets to a warm, quietly sophisticated base that lingers with gentle woods and musky depth. [PARA] Designed as a genderless modern signature, Piccadilly offers versatility and refinement in equal measure. It’s the kind of fragrance that feels instantly at home, elegant for work, distinctive for evening, and effortlessly wearable day to day. Balancing brightness with depth, tradition with modernity, Piccadilly stands out as one of Hugh Parsons’ most accomplished compositions and a compelling contender within contemporary niche perfumery.
FASCENT – CRÈME BRÛLANTE
CRÈME BRÛLANTE [PARA] The atmosphere is warm, the air is dense. The scent intensifies: infused vanilla, almond balsam, cake batter, a drop of amber rum… The preparation swells, filling the room. Nothing is served yet, but the temperature is rising. CRÈME BRÛLANTE is that moment just before. Before the oven opens, before the blade touches the golden surface, before the first bite… [PARA] When suspended heat becomes fragrance. [PARA] Can you remember? Not the recipe, not the taste. Just the smell. [PARA] Careful, it’s hot… Wear it to warm the atmosphere. A slow, enveloping, almost narcotic softness. [PARA] Olfactive pyramid Tete: Rum . Olibanum essence Coeur: Duo of vanillas . Cake batter accord . Almond balm Fond: Benzoin . Amber woods
Vanitas Parfums – A Flutter Of Hearts
A prelude to forever. Experience the exhilarating thrill of a new love affair with this seductive fragrance! It opens with the vibrant zest of folded tangerine, folded green mandarin, ginger, blue chamomile, and refreshing petitgrain surfleur. [PARA] At its floral heart, a heady bouquet of jasmine grandiflorum and tuberose mingle with the refreshingly herbal clary sage and violet leaf. The olfactive story delves deeper into a warm inviting base of sandalwood, benzoin, mimosa, woody ambers, exalting musks, and tempered with decalepis root.
Escentric Molecules – Molecule 01 200ml
To mark 20 years of Escentric Molecules. Escentric 01 and Molecule 01 now appear in a new 200ml edition: the cult skin scent, amplified in scale and designed to last. A tribute to the fragrance that rewrote the rules of perfumery and never looked back. [PARA] Escentric Molecules celebrates 20 Years of Decoding Scent – where olfactory difference is a form of self-expression and where minimalist chemistry meets maximalist creativity. Escentric Molecules led the skin-scent movement – introducing the idea that fragrance could be felt rather than announced; intimate, close, and uniquely personal to each wearer. [PARA] We pioneered genderless fragrance long before it became a trend. Since 2006, our scents have been created for skin, not for gender – an ethos rooted in individuality rather than categorisation. After twenty years of resisting industry convention, the cap marks a considered evolution rather than a cosmetic change. Precision-engineered in anodised aluminium and CNC-engraved with a circular motif, it introduces weight, tactility, and architectural intent. The result is a decisive shift: transforming the flacon from functional vessel into a designed object – one that signals a new chapter for the brand.
Rollr – Vetiver
Vetiver with Lemon & Petitgrain is Rollr’s most quietly assured fragrance: grounded, intelligent and modern in its restraint. [PARA] It opens with crisp Sicilian lemon and a subtle flash of ginger, instantly fresh without sharpness. As the brightness settles, smoky-green vetiver emerges, dry and earthy, bringing depth and calm. Mint and petitgrain lift the heart with a gently bitter, leafy freshness that keeps the composition alert rather than heavy. Cedarwood anchors the base, soft and reassuring, leaving a skin-close trail that feels composed and intentional. [PARA] Designed like fine fragrance but worn as part of a daily ritual, Vetiver is deliberately understated. It never overpowers or competes. Instead, it enhances, creating the sense of smelling like yourself, only clearer and more focused. Many customers note that with Rollr, they’ve stopped wearing fragrance altogether. [PARA] Housed within Rollr’s sculptural, refillable deodorant, Vetiver turns a functional moment into something grounding and sensorial. As Vogue summed it up: “Deodorant doesn’t get more luxurious than Rollr.
Us! – Us2! Oud
Introducing Us2! Oud, a captivating unisex fragrance that redefines luxury and versatility. Building on the iconic concept of the original Us!, this scent seamlessly acts as an aftershave for him and a sophisticated perfume for her, embodying the perfect balance of masculinity and femininity. [PARA] At its heart are rich Assam Oud verses, paired with the enchanting allure of Rose Oud, creating a harmonious blend that exudes depth and elegance. The fragrance opens with exotic white florals that evoke freshness and sophistication, while a base of dry amber, musk, and warm woody notes provides a sensual, lingering warmth. [PARA] What makes Us2! Oud truly stand out is its unique duality—offering a refined scent experience that adapts to the wearer’s aura, making it suitable for any occasion. The fusion of rare oud varieties with delicate florals creates an air of mystery and allure, setting it apart from conventional fragrances. Whether worn as a refreshing aftershave or an alluring perfume, Us2! Oud delivers an unforgettable sensory journey that celebrates individuality and sophistication in every spray.
Byredo – BOIS OBSCUR
Ten years after its first unveiling, the Night Veils collection is reborn into a new chapter, offering a captivating reinterpretation of the night. Crafted with high concentrations of fragrances, these pure essences assume new dimensions of luxury, as an invitation to explore a more intimate form of self. [PARA] Mirroring the raw, intimate power that appears only after nightfall, our newest creation Bois Obscur is a slow-burning revelation, inviting you to unfold your identity layer by layer throughout the night. Opening with the spicy intensity of saffron and the cool essence of eucalyptus, it draws you inward where smoky papyrus stirs beneath the surface. At its heart, the narcotic bloom of tuberose and jasmine meets the dark allure of an oud accord. [PARA] Anchored in a mineral amber accord, patchouli and labdanum lend depth and warmth, while sandalwood lingers with a quiet, sacred strength. The redesigned bottle strikes an elongated silhouette, with a thick glass base to visually elevate the bottle and an antique gold cap sits atop the glass neck, perfectly complementing the shade of the fragrance inside. The reusable box becomes a display case, further highlighting the refined ritual of the extrait de parfum.
D’ORSAY – Rose Blaze
A unisex Floral, Ambery Extrait de Parfum imagined as a burning desire by perfumer Jordi Fernandez for D’ORSAY. [PARA] A burst of Bergamot and Peach fans the flames of temptation. An opulent, insolent Rose, edged with Iris, unveils its voluptuously fatal petals beneath the swirls of burning Sandalwood. [PARA] On the skin, Benzoin and Vanilla settle in—velvety, intoxicating. Amber warms, whispers to instinct, stokes a heart already racing with spice. [PARA] Rose Blaze is built around duos of Rose, Iris, and Tonka, confronting and harmonizing to create a fragrance unlike any other.
DRIES VAN NOTEN BEAUTY – HAVANA GOLD
HAVANA GOLD: RAW, IMPERFECT AND COMPELLING In this intriguing fragrance, two olfactive worlds collide: the sweet, comforting notes of liquorice meet with the deep, smoky tendrils of tobacco curling in the air. [PARA] A journey, evoking the atmosphere of Havana bars where the air is steeped in smoke, joy, and sensuality. An unexpected combination: the nostalgic addiction of liquorice and the hypnotic warmth of tobacco absolute. The fragrance opens on a cool, aniseed breeze with gourmand, liquorous notes. In contrast, tobacco leaves unfold in smoky, spicy, leathery, woody tones, fading into balsamic warmth — benzoïn, cistus, roasted tonka bean. A golden opulence settles on the skin: intoxicating yet refined, deep and full of nuance. [PARA] A TRIBUTE TO ARTISANAL CRAFTSMANSHIP The warm scent contrasts the cold, refillable, sculptural bottle, the first in the collection to use brass. An unexpected alchemy. Amber-tinted glass merges with an aged metal base, finely crafted with a patina that adds a nuanced and unique beauty. Each bottle is encased in a custom-designed pulp paper mould made from renewable wood fibre sourced from sustainably managed FSC-certified forests – holding it safely and sustainably.
NEUNÉRE – When All Things Were Divine
“When All Things Were Divine” is an inquiry into the feeling of nostalgia. It is a scent of comforting but bittersweet longing for a time that perhaps never existed. The fragrance captures the specific dissonance of the present moment failing to measure up to an idealised past. [PARA] The composition creates a deliberate tension using the raw emotionality of natural materials. It opens with the piercing green bitterness of Galbanum Resinoid, softened immediately by the richness and radiance of Orange Flower Absolute. This brightness is deceptive, resting on a melancholic and deep base of Italian Orris Butter and honeyed Benzoin from Laos. [PARA] This fragrance performs a quiet irony by utilizing complex, exquisite materials to evoke a moment of existential angst veiled in nostalgia.