Soki London – Cleopatra
Cleopatra is not a retelling of history, but a reclamation of power. Rather than leaning into the expected tropes of excess and ornamentation, this fragrance reimagines Cleopatra as a strategist, intellectual and icon of self-possession — a woman whose allure lay as much in her mind as her presence. [PARA] At its core, Cleopatra explores contrast. Bright, sun-lit citrus and aromatic top notes evoke clarity and command, before giving way to a richly layered heart that feels both intimate and authoritative. The base is deep, warm and deliberately long-lasting, designed to linger with quiet confidence rather than announce itself loudly. With an exceptionally high oil concentration (30%), Cleopatra delivers an almost tactile depth, blurring the line between skin and scent and creating an experience that evolves hour by hour. [PARA] Innovation sits not only in the formula, but in the storytelling. Cleopatra forms part of a wider Soki London narrative universe where fragrance is treated as character, not accessory. Each element — from scent profile to visual identity — has been developed to invite the wearer into a story of modern femininity, ambition and self-belief.
Diptyque – Fleur de Peau Eau de Toilette
Fleur de Peau, a creation originally inspired by the culture of ancient Greece and the fascination it held for Diptyque’s three founders. The myth of Psyche and Eros and the daughter born from their love, Hedone, was what originally gave rise to Fleur de Peau, a unique, intimate perfume for the skin that speaks of the encounter between musks and flowers, and between softness and purity. [PARA] At the heart of the composition of Fleur de Peau Eau de Toilette lies a combination of white musks with vibrant pink peppercorn notes and the sparkling freshness of mandarin, creating a softness reminiscent of the tenderness found in antique statues immortalising the kiss shared by the mythical couple. The musks are underscored by the delicate, powdery properties of iris and magnolia, then elevated by deep accents of ambrette seeds. [PARA] Only when they meet the skin are their light, enveloping qualities fully revealed. Fleur de Peau moves through founding myths in which purity and sensuality, and floral and musky notes, come together in perfect harmony. The sensorial, exquisite qualities of this perfume for the skin have always varied from one skin to the next.
Issey Miyake – Le Sel d’Issey EDP
LE SEL D’ISSEY EAU DE PARFUM presents an olfactory dialogue between the elements: the sea and the earth. It is in the vibration between these two polarities that LE SEL D’ISSEY reveals itself. It is an assertive duality, like a challenge, that Quentin Bisch was not afraid to take up. [PARA] And with good reason: the Givaudan perfumer is very sensitive to the variations of nature and loves the seasons and their contrasts. On one side, the sea, where the whole story of LE SEL D’ISSEY begins. As with the Eau de Toilette, this is expressed through an extract of laminaria seaweed and oak moss. This unusual moss is in fact the memory of a seaweed that migrated to dry land several thousand years ago. It offers an olfactory wave of incisive vigour, which unfurls on contact with an unprecedented salty accord. [PARA] And on the other, the earth. The salt accord becomes enveloped in elegance and sensuality, as notes of incense, dry amber and burning woods intensify. This contrast gives the salt all its vibrancy, impetus and strength.
Narciso Rodriguez – for her EDP Intense
for her eau de parfum intense was crafted by renowned perfumer Sonia Constant, the nose behind some of the most iconic for her scents. ‘With this new fragrance, the signature heart of musc is reinvented at its core, to reveal a magnetic new intensity,’ says Sonia. [PARA] She developed the new heart of musc by combining traditional perfumery techniques with pioneering AI and headspace technology. This technology enabled Sonia to capture the iconic trail of for her after four hours of evaporation, the purest expression of the for her signature. [PARA] By capturing this olfactive snapshot, the quintessence of the heart of musc, Sonia was able to integrate it within for her eau de parfum intense, amplifying its signature and maximizing its power and intensity.
Zadig & Voltaire – ZADIG EDP
Perfumers Amandine Clerc-Marie and Florian Gallo followed their instincts and broke with conventions to create this woody floral. Ten years after the launch of THIS IS HER!, ZADIG unveils a new interpretation of vanilla, so dear to Zadig&Voltaire. Magnetic. Solar. Surprising. A new addiction. [PARA] The olfactory liberation begins with an interplay of contrasting, totally rock tensions. The white sesame accord reveals its character and asserts its singularity. In perfect harmony with the black sesame accord, it joins a magnetic, highly surprising and innovative duo. It’s an olfactory thrill awakened by the fiery notes of ginger. [PARA] The orange blossom unfolding in the heart notes evokes a multifaceted femininity. Spontaneous, with neroli essence. Addictive, with orange blossom water. And mysterious, with orange blossom absolute. But one thing is certain: the ZADIG aura is captivating and its trail is exhilarating. Lastly, this unrestrained race toward freedom ends in a sensuality exalted by the sandalwood and lightened with soft chantilly. The carnal texture of the vanilla notes makes this fragrance truly addictive.
BOSS – Bottled Bold Citrus
BOSS Bottled Bold Citrus, a new, limited-edition Eau de Parfum from BOSS Fragrances. This powerful new scent captivates with an explosion of oversized citrus notes that put an unexpected, XXL twist on the signature BOSS Bottled scent profile. The original fragrance’s woody backbone is played against outsized, zingy notes that awaken the senses. [PARA] BOSS Bottled Bold Citrus has been crafted by Sophie Labbé and Honorine Blanc from Firmenich with radiant citrus notes that speak to the carefree spirit of summer. The fragrance opens with an intense splash of Primofiore Lemon and Bergamot top notes. Zesty accords pulse vividly through the heart, with honeyed Elemi extract and green, leafy Geranium Bourbon essence amping up the brightness. [PARA] Patchouli and Vetiver essences form a richly textured base, closing this noble composition with a nod to the original BOSS Bottled woody olfactive signature. Delivering a burst of boldness with instant impact, this refreshing fragrance takes inspiration from the BOSS man’s confidence, and sophisticated warm-weather pursuits.
BOSS – Bottled Beyond
BOSS Fragrances takes BOSS Bottled beyond boundaries to present a new olfactory signature. BOSS Bottled Beyond: the first premium ginger-leather EDP. The duality of these distinctive ingredients—echoed in the Double B monogram on the bottle—incites double the motivation, double the success. [PARA] BOSS Bottled defined the male scent market with its 1998 launch of the first men’s gourmand fragrance. Confident and contemporary, the fragrance family expressed the spirit of the BOSS man. Since the release, the BOSS brand has evolved alongside the meaning of success, which is now not only about pursuing personal ambitions, but also about celebrating peers. [PARA] This first premium ginger-leather fragrance embodies two distinct facets of sensuality: one electrifying and fresh, the other deep and carnal. The duality of these two ingredients breaks from the separation between top, heart, and base, and creates two ingredient poles, defying the traditional fragrance pyramid. [PARA] From aspirational stardom to relatable fandom, BOSS RECOGNISE BOSS. In a monumental move, three exceptional A-listers—Bradley Cooper, Maluma, and Vinicius Junior—become new global ambassadors of BOSS Bottled Beyond.
Versace – Eros Najim
Derived from the Arabic word for ‘star’, Najim is the latest addition to Versace’s Eros franchise, it’s warm, golden-amber light illuminating the dunes of the Middle Eastern desert at sunset. An aromatic amber fragrance that is radiant, powerful and deeply rooted, with intriguing, mystical tones that offer a unique olfactory experience. [PARA] It opens with bright yellow mandarin, a vibrant explosion of notes that captures the radiant colours of the desert sky before the awakening dawn. Saffron and cardamom evoke the enveloping warmth of sand from the dunes, elegantly balanced by the aromatic freshness of clary sage. [PARA] The heart reveals a harmonious blend of woods to lend grandeur and structure, whilst caramel enters the scene, softening the intensity of the woods and creating a balance between strength and delicacy. Patchouli and vetiver give the fragrance a luxurious elegance with deep-rooted intensity. Incense adds a mystical and intriguing note, while the seductive embrace of Tonka Bean draws you in. Channing Tatum is the face of the Eros line.
Versace – Crystal Emerald
The bold, intense green of emerald serves as the inspiration for Versace Crystal Emerald. This olfactive creation expresses a seductive femininity that captures the unapologetic attitude that defines the House Рan effortless and versatile fragrance that brings a sense of radiant, natural elegance to every moment. Model Lila Moss is the face of this campaign. Her natural elegance and confident presence perfectly represent her generation: creative and unapologetically herself. [PARA] Opening with a vibrant citrus freshness, where Calabrian bergamot intertwines with the velvety, juicy sweetness of peach essence – like fruit just picked from a sun-drenched orchard. A whisper of pink peppercorn adds bright sophistication. At the heart, a green rosebud slowly unfurls; young and full of life, evoking the delicacy of a dewy rose garden. Jasmine brings velvet softness, while raspberry sorbet adds a colourful, addictive note. [PARA] An enveloping, lasting embrace of white musk blends with the warmth of Brazilian tonka bean and a hint of incense at the base, creating a refined trail for a powerful yet elegant olfactory signature. Echoing the form of a gemstone, Crystal Emerald is a jewel in a bottle. Classic, iconic and unmistakably Versace.
Jean Paul Gaultier – Le Male Elixir Absolu
Jean Paul Gaultier Le Male Elixir Absolu defines prestige fragrance in 2025, blending inspirational storytelling with accessible luxury and broad yet selective appeal. This smouldering reinvention of the iconic Le Male pushes desire to new heights, bathed in a golden aura and infused with fiery intensity. [PARA] The scent opens with a bold spicy plum accord, delivering a provocative hit of heat before moving into a heart of signature lavender, reimagined with incandescent sensuality. A blazing tonka bean base amplifies the amber and balsamic trail, creating a magnetic fever that lingers on the skin and ignites the senses. [PARA] Elixir Absolu embodies raw magnetism and refined elegance, mirroring the molten sensuality of its sun kissed, amber toned muse. The golden capped torso bottle reinforces the fragrance’s elevated craftsmanship while remaining accessible to a wide audience. Its presence feels aspirational yet inviting, making it a standout choice for consumers seeking intensity, warmth and modern luxury. A true sensory voyage where sun and heat intertwine, Le Male Elixir Absolu rises above the competition with its powerful scent profile, cultural relevance and refined accessibility, making it the standout prestige fragrance of 2025.