Armani – Sì Passione Red Musk
SÌ PASSIONE RED MUSK awakens the senses with its vibrant embrace of musk, infused with the red energy of a luscious strawberry extract and the timelessness of elegant rose. [PARA] Like all the SÌ PASSIONE fragrances, SI PASSIONE RED MUSK is a scent crafted for the women of today, who follow their heart and dance to their own beat. Women who are passionate. Women who live for what resonates deeply. [PARA] As Sì passione red musk unfolds, the musk becomes even more captivating, blending with the heart of rose absolute and comforting milky notes. At the base, musk is amplified with the soft sensuality of vanilla. [PARA] Top note: Luminous strawberry extract. Heart note: Velvety rose absolute heart & milk accord. Base note: Rich and sensual white musk. [PARA] The iconic Sì bottle is reimagined as a declaration to passion with its vibrant, translucent red color. The matching cap adds a bold touch, reflecting the fragrance’s intensity. Embossed with the Sì logo, the bottle becomes a precious object of desire. Awaken your senses and discover the passion that makes your heart beat.
YSL – LIBRE Vanille Couture
LIBRE Vanille Couture, the new limited-edition feminine perfume by Yves Saint Laurent. A decadently sensual reinterpretation of LIBRE, radiating gold inside and out. [PARA] The juice is a pure rush of golden vanilla caviar, dripping in sensuality. An ambery, gourmand twist on LIBRE’s renowned floral signature. [PARA] Fresh, androgynous lavender harvested in France, and feminine, sensual orange blossom accord from Yves Saint Laurent’s Ourika gardens in Morocco are enveloped in Rich Black Bourbon Vanilla Caviar from Madagascar. Meticulously hand-pollinated and cured over 18 months, this premium vanilla extract captures the multifaceted essence of the matured pod, amplified by a captivatingly liquorous Rum Absolute. [PARA] Sweet yet bold, a scent that lingers like a golden fragrance, leaving a trail of pure opulence, as precious as freedom. Finally, the LIBRE bottle is transformed into a precious untamed jewel dressed inside and out with gold. Outside, its sharp, geometric silhouette, is enveloped in richly textured metallic gold, inspired by the Saint Laurent wardrobe. [PARA] The daring open sides reveal a glimpse of a new golden juice starring a vanilla caviar dipped in gold liquor‚Äîthe very essence of freedom. An audacious yet couture object.
YSL – MYSLF L’ABSOLU
Celebrate who you are with MYSLF L’ABSOLU, the feel-good intensity by Yves Saint Laurent. An intensified woody floral tension. Amplified by cool sparkling spices. Warmed up by sensual woody patchouli, for an instant radiant pleasure. [PARA] At first, the bergamot heart is enhanced by fresh sparkling ginger essence and cardamom, unveiling an invigorating burst of cool spices. At heart, all facets of orange blossom are magnified, from its fresh and blooming essence, to its rich and sensual scenttrek accord crafted in the YSL Ourika Gardens. At last, the woody sensuality is amplified by suave Patchouli Heart, sourced in Indonesia. [PARA] Bottled in a new bold interpretation of the iconic YSL silhouette: a sleek, tone on tone metallic mirror monolith from the bottle to the cap. The quintessence of YSL luxury.
Armani – Stronger With You Parfum
A true #fragtok sensation, Stronger With You dominated with a new Parfum-strength juice, and a new campaign to support. [PARA] To embody the powerful allure of STRONGER WITH YOU PARFUM, Emporio Armani unveiled a campaign starring a charismatic new global ambassador, actor Nicholas Galitzine. Dancing amidst his energetic crew to the strains of Underworld’s iconic 90’s track Born Slippy, the actor showcases the strength and freedom found in togetherness, as he is immersed in the warm cast of a vibrant party atmosphere. [PARA] Filmed in a setting reminiscent of the fragrance’s own amber hue, the film, directed by French duo The Blaze, captures both the scent’s intensity and the contagious energy of togetherness, echoing the exhilarating feeling of shared moments. [PARA] The juice itself intertwines our signature chestnut accord with a spicy and warm leathered vanilla. This smooth scent leaves an unforgettable impression, all captured in the signature STRONGER WITH YOU bottle. [PARA] Cécile Matton, who crafted all Stronger With You fragrances, says of this novelty: “The aromatic freshness of lavender is enhanced by vibrant spicy notes, while the chestnut takes on an intense leathery nuance, offering a trail that is both refined and magnetic.”
GISADA SWITZERLAND – Titanium
Gisada Titanium is a contemporary expression of strength and precision, inspired by the resilience of its namesake metal. Created by the Swiss fragrance house Gisada, the composition balances freshness and depth with clarity and elegance. [PARA] Bright citrus and aromatic notes open the fragrance, leading into a structured heart of warm spices and refined woods. The trail settles into a smooth, long-lasting base of amber and musk. [PARA] The spirit of Titanium is embodied by its ambassador Anthony Joshua, whose discipline, power, and understated confidence perfectly reflect the fragrance’s identity. Modern, confident, and enduring, Gisada Titanium leaves a lasting impression through strength with restraint.
Sabrina Carpenter Fragrances – Sweet Tooth Lemon Pie
Since its debut just over two years ago, Sabrina Carpenter’s Sweet Tooth collection has made a huge impact on the fragrance industry by redefining the celebrity fragrance category with Sabrina’s playful, inventive, & modern approach. From the first release, the collection has captivated fans with accessible & sophisticated fragrances. [PARA] Lemon Pie continues the delicious gourmand theme, by bringing a citrus-kissed twist as the newest treat in the range. It captures the joyful magic of a freshly baked pie by transforming the warmth & nostalgia of a sunlit kitchen into a modern gourmand fragrance which brings a fresh, uplifting energy whilst staying true to the collection’s signature creamy, edible allure. [PARA] An initial hit of instantly mouth-watering sparkling Italian bergamot, candied lemon zest, & sugar crystals continues to the heart of limoncello, fluffy meringue, & condensed milk, to create a smooth, whipped sweetness that feels both playful & indulgent. The dry-down of graham cracker crust, vanilla whipped cream, & tonka bean wraps the skin in a cozy, bakery-warm embrace. Lemon Pie is a worthy winner because it perfectly complements the Sweet Tooth collection by offering a lighter, zesty counterpoint, suitable to a large audience.
KAYALI – FREEDOM MUSK SANTAL | 34
Freedom Musk Santal | 34 is a velvety, sensual, and confident fragrance that evokes authenticity as power—an olfactive celebration of self-love and the freedom to be entirely yourself. [PARA] This blend opens with a luminous spark of bergamot, mandarin, and pink pepper, before unfolding into a delicate cloud of white florals and aromatic frankincense. [PARA] Grounded in creamy sandalwood, warm vanilla, and ambery musks, it creates a comforting yet seductive signature that is deeply yours.
Marc Jacobs – Perfect Absolute
Embrace the new Marc Jacobs Perfect Absolute, a celebration of empowerment, positive affirmation and believing in yourself. Rooted in the belief that you are perfect as you are, this fragrance embodies the transformative power of self-affirmation. [PARA] This elevated fragrance radiates warmth & uninhibited confidence, making a precious and bold statement of self love and encouraging all of us to live as our most genuine selves. [PARA] The Perfect bottle takes a dramatic twist, featuring glitter finishes and deep burgundy glass. The rich burgundy colour, combined with the opulent shine of each charm, creates a sophisticated new look that embodies luxury. Each charm was selected by Marc Jacobs himself and injects a touch of his irreverent style into the design. [PARA] Perfect Absolute is a luxurious and concentrated take on the original EDP, juicy caramelized fig accord meets luscious blooming jasmine and a rich amber accord. This ambery fruity fragrance makes an unapologetic statement of self love, precious, bold and long lasting. It’s Perfect, just like you!
Memo Paris – Odéon x Jean Jullien
In the heart of Paris, l’Odéon remembers the literary and jazzy vertigo that enlivened its clubs and cafés. An air vibrating with the essence of patchouli. [PARA] Under the dome of the Pantheon, exceptional men and women ensure that this creative fire lives on. Its amber glow, stirred by candied date and sandalwood. The desire for art rustles between the folds of the curtain of the theatre that bears its name. [PARA] We salute the performance of the rose essence, the tonka bean before regaining the charm of old stones and silver roofs, to be invaded by the presence of musks. Like in a novel. A neighbourhood woven of fictions, pages to devour, moments to live, waiting in the booksellers’ boxes for the early morning, when the Odeon awakes. Again, forever.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Memo-Paris-Odeon-x-Jean-Jullien.pptx]
Aramis – Intuition
The crisp note of Grapefruit. A rush of Lavender scent. An earthy base of Vetiver. All wrapped in the velvety seduction of Cuirissima LXR, the exclusive Aramis leather essence. [PARA] A woody, green neo-fougère, this energizing men’s fragrance boosts feelings of energy with emotion-enhancing molecules. Fresh airy notes and an addictive leathery warmth mix with notes of Orris and Patchouli leaving a lasting trail. [PARA] 3 KEY NOTES: Grapefruit (Top), Lavender (Heart), Cuirissima LXR, exclusive Aramis Leather essence (Base) [PARA] In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men’s cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time. [PARA] Today, Aramis Fragrance is revitalized and reimagined for a new generation. More than 60 years later, leveraging the brand’s rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power.