Ôrəbella – BLOOMING FIRE
A transportive tropical oasis of Tahitian monoi flower and exotic patchouli, elevated with a radiant bergamot. [PARA] Wrapped in the sun’s golden embrace dreams unfurl like petals reaching into place, each dawn a chance to start anew limitless joy and true self to pursue from the flame the flowers rise expanding horizons toward the sky. [PARA] Nourish your skin + soul: our signature bi-phase formula features two layers that are activated with a shake to infuse with and last on the skin.The power of two: NOURISHING ‘ÔRELIXIR™ BASE.The first layer nourishes with its proprietary ‘Ôrelixir™ base, crafted from hydrating snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba, shea),while also extending the scent’s potency and longevity. [PARA] AURA-ELEVATING SCENTS:the second layer boosts both mood and aura with memorable blends of aromatherapy essential oils and fine fragrance notes, all crafted from the highest quality, responsibly sourced ingredients.Key Notes:MONOI:leaves behind a radiant, floral, and tropical essence.PATCHOULI:pungent, earthy scent that blends well with sweet notes.BERGAMOT:a sunny, citrusy aroma that mingles with tart acidity. [PARA] “My homage to freedom and dreaming of endless possibilities under the sun.” Bella Hadid[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/OREBELLA-BLOOMING-FIRE-ACTIVATION-OF-THE-YEAR.pptx]
Lancôme – La vie est belle Vanille Nude
Meet your newest non-guilty pleasure. [PARA] Lancôme introduces La vie est belle Vanille Nude. The first musky vanilla fragrance from Lancôme, whose audacious new sensuality invites you to be immersed in all of life’s pleasures. [PARA] Inspired by the sheer joy of biting into a French pâtisserie, Vanille Nude reimagines indulgence through a modern, intimate lens. The composition unveils an unexpected fusion of glazed vanilla and luminous jasmine from Lancôme’s Domaine de la Rose, intimately enveloped by an overdose of white musks that lingers like a soft caress. [PARA] With your unique skin fragrance as its final note, Vanille Nude acts like a powerful skin scent – becoming one with you to reveal your most enticing self. [PARA] In this next chapter of La vie est belle, Julia Roberts collaborates with Academy Award-winning director Damien Chazelle in a new, uplifting film that captures an unapologetic pursuit of a moment of happiness. A story that conjures the liberation of when you embark on a love affair with yourself. Deliciously unforgettable, La vie est belle Vanille Nude dares you to choose yourself. A scent for who you are when no-one’s watching. An irresistible fragrance that evokes an essential expression of true happiness.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Lancome-La-vie-est-belle-Vanille-Nude-360-COMPRESSED.pptx]
MIND GAMES – Check Please
THE FRAGRANCE Check Please paints a portrait of stylish, magnetic charm. Its character is defined by refined twist reminiscent of apple cognac, opening with a refreshing burst of green apple balanced by sweet, nutty hints of nougat and hazelnut. [PARA] At its heart, the deep allure of black plum melds with warm cinnamon bark to exude unmatched flair and create an air of intriguing mystique. As the fragrance unfolds, it reveals layers of complexity that speak to a sophisticated spirit, anchored by a rich foundation of oak barrel. [PARA] The creamy allure of vanilla bourbon and amber deepens the scent into a lasting, elegant statement – a celebration of bold, unforgettable experiences. [PARA] THE PERFUMER Born in Aix-en-Provence in the South of France, Laure Breysse has fond childhood memories of summers spent running through the aromatic hills of wild-grown rosemary, thyme, and immortelle flower. Her father, who worked in the cosmetic industry, unravelled her passion for perfume at a young age. Laure joined the Symrise Fine Fragrance team in 2022 as Creative Perfumer after years of training. She borrows inspiration from her travels around the globe, bottling emotions and moments in time that are artfully balanced with precision and creativity.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/MIND-GAMES-Check-Please-Best-Activation.pptx]
Marc Jacobs – Daisy Wild Eau So Intense
The latest addition to the Daisy Marc Jacobs collection – Daisy Wild Eau So Intense. This bold fragrance invites you to embrace your wanderlust and explore the beauty of nature through a concentrated, captivating scent. [PARA] Inspired by the unique treasures and experiences hidden in nature, Daisy Wild Eau So Intense captures the allure of unexpected adventure. With radiant banana blossom, sensual jasmine and a warm amber base, Daisy Wild Eau So Intense is an ode to a vibrant, untamed spirit – all of which was brough to life in a footfall record breaking experiential activation in Covent Garden summer ’25. [PARA] Crafted by Givaudan perfumers Sonia Constant and Adraina Medina, Daisy Wild Eau So Intense delivers a unique olfactory experience. The playful banana blossom accord is enhanced by warmth of amber and luxurious depth of jasmine, creating a captivating scent. The top notes offer a vibrant opening, while the base brings a comforting, long lasting glow. [PARA] The Daisy Wild Eau So Intense bottle introduces a colourful wildflower bouquet, bringing together degrade shades of orange, pink, blue, green and purple. Playful flower stems add a whimsical touch, while the juice, deeper in tone than the original Daisy Wild, reflects the intensified[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Marc-Jacobs-DAISY-WILD-EAU-SO-INTENSE-FF-Best-Activation-supporting-document.pdf]
Ariana Grande – R.E.M. Cherry Eclipse
The fragrance is a delectable fusion of Black Cherry and Marshmallow Meringue. It begins with rich, sweet notes of Sugared Honeysuckle Petals and Black Cherry Jubilee. [PARA] At its core, a dreamy blend of Jasmine and fluffy Marshmallow Meringue unfolds. The fragrance settles into a cozy finish with the warmth of Glowing Amber and Soft Musks, transporting you to the moon and back.
Carolina Herrera – La Bomba
Carolina Herrera’s La Bomba stands out as the consumer choice and ultimate prestige fragrance of 2025 thanks to its undeniable launch impact and broad emotional appeal. Celebrating boldness, joy and unapologetic self expression, the scent has connected with a diverse audience. [PARA] Its high energy composition opens with vibrant pitaya, moves into an explosive heart of cherry peony and frangipani, and settles into warm solar vanilla, creating a magnetic trail. La Bomba captures the spirit of the modern woman, luminous, dynamic and unforgettable. [PARA] Its fruity floral structure feels both innovative and unmistakably Herrera, balancing exotic freshness with floral intensity and a radiant, long lasting base. This harmony of craftsmanship, originality and emotional storytelling has made it one of the most sought after fragrances of the year. [PARA] With its striking identity, addictive scent profile and empowering message of authenticity, La Bomba has won consumer loyalty and firmly positioned Carolina Herrera at the forefront of prestige perfumery in 2025.[LINK:https://thefragrancefoundationukawards.org.uk/wp-content/uploads/2026/02/Carolina-Herrera-La-Bomba-Best-Activation.pptx]
Juliette has a gun – Miami Shake
Her pink villa is the stage for her fantasies. She follows her own rules, and only hers. Red hair and big bows don’t care, rollerblading in the villa and all-day dessert are a must. [PARA] Whipped cream and wild strawberries, her favorite treat, savored while lying on her back like a diva. The strawberry on top of this sweet feast? Her edible fragrance, swirling around her dress like a fruity cloud. Miami Shake truly takes the cake! [PARA] The essence of Miami Shake begins with a burst of juicy Wild Strawberries, evoking the freshness of sun-ripened summer fruits. The heart notes reveal a rich whipped cream, adding a subtle and indulgent sweetness. In the base notes, a touch of silky Vanilla completes the composition, leaving a warm and irresistible impression.
Juliette has a gun – Powder Love
The trail of Powder Love rises into the air, unfolding into cotton candy clouds across a pastel sky. It transforms into delicate orange blossom, before resting on a bed of marshmallow. On the skin, the fragrance blends with sugared almond, melting into pure pleasure. A sensual alchemy emerges, where powdery musk lingers like the echo of a sweet memory. [PARA] Step into a world of fantasy with a Pink frosted glass bottle. A colour that echoes the top notes of Cotton Candy and Marshmallow, making this fragrance an object of desire. Topped with its metallic cap, Powder Love’s bottle encapsulates the essence of the perfume, dreamy and elegant.
The House of Creed – Eladaria
Eladaria is an enchanting modern rose fragrance from The House of Creed, conceived as a vision of a garden reawakening at dawn. Bathed in silvery morning light, the composition opens with radiant mandarin, gently warmed by the soft sparkle of pink pepper. [PARA] At its heart, a refined trilogy of roses unfolds, interlaced with airy peony and lily of the valley, before settling into a sumptuous base of cashmere wood, vanilla, and musk. This final accord lends warmth, depth, and enduring sensuality, enveloping the wearer in a refined yet contemporary floral aura. [PARA] Crafted by Emilie Bouge to Creed’s distinguished Millésime standard, a term reserved for great vintages, is hand-composed using only the finest ingredients. From the vibrant clarity of its citrus opening to the nuanced complexity of its rose heart, the fragrance reflects the House’s commitment to precision, heritage, and olfactory excellence.
GRANADO – AMAZÔNICO
Amazônico is a refined, timeless fragrance that pays tribute to the captivating contrasts of the Amazon. Inspired by the world’s largest tropical rainforest, the scent reflects its lush vegetation, shifting climates, and the silent power of its vast natural landscapes. Amazônico guides the wearer on an immersive olfactory journey, unveiling the richness, mystery, and sensory depth that define this extraordinary region. [PARA] The composition opens with a fresh yet earthy impression, capturing the balance between humidity and the natural vitality that permeates the forest. Woody notes form the backbone of the fragrance, bringing structure and elegance, while the warm, enveloping facets of tonka bean and cocoa introduce a creamy, comforting dimension. At its heart, patchouli appears with nuance and sophistication, evoking the sensation of dewdrops settling on damp, fertile soil beneath the dense canopy. [PARA] Amazônico is crafted to be both contemporary and enduring, honouring Granado’s heritage while embracing a modern approach to perfumery. Its harmony of freshness, creaminess, and intensity results in a distinctive and memorable signature — one that reflects the Amazon not as an abstraction, but as a place of profound beauty and complexity.