This Works – Own Time
Own Time is a science-first fragrance that blends neuroscience with luxury perfumery, it eases the transition from daytime alertness to evening calm. Powered by terpenes and proven by neuroscience, Own Time engages the parasympathetic nervous system to signal that it’s safe to let go. When misted on the skin, its soothing aroma travels through olfactive pathways, gently encouraging deeper, more peaceful sleep. [PARA] “For most of my career, I’ve let the science speak for itself. What I’ve shared less openly is my personal journey: living with nervous dysregulation and learning to support my own nervous system. Own Time is the result – a science-backed tool to shift from survival mode into calm, connection, and rest.” – Dr Anna Persaud, CEO, This Works. [PARA] Clinically tested: 71% felt their sleep quality improved, 74% fell asleep faster, 69% felt calmer and more relaxed in the evening**. With a bold woody, ambery and aromatic composition, Own Time also features a unique UV-activated molecule that releases a warming boost of Coumarin under daylight, evolving the fragrance with a powdery rose note proven to modulate neurological pathways linked to emotional regulation. [PARA] Rest. Connect. Sleep. *Panel of 42 participants over 28 days
Christian Dior Parfums – LA COLLECTION PRIVÉE CHRISTIAN DIOR ROSE STAR
The Dior world is poetically strewn with lucky charms and revered flowers. As such, it inspired a new encounter for Francis Kurkdjian, giving rise to his creation for La Collection Privée. The fragrance evokes the confluence of two timeless emblems, as the centifolia rose – queen of flowers that Christian Dior treasured and cultivated his entire life – crosses paths with his guiding star, a symbol that is still omnipresent at the heart of the House of avenue Montaigne. [PARA] The inaugural union of two significant Dior icons in a scent sees a Rose Star that is generous and enveloping, noble and surprising in equal measure. The myriad facets and charms of this elevated rose fan out like the five-pointed protective star, augmented in a vibrant, remarkable scent that is simultaneously feminine and masculine. [PARA] Rose Star is the olfactory embodiment of Christian Dior’s original passions, and an allegorical fragrance: this rose was faceted for a star-studded destiny.
Goldfield and Banks – Pacific Rock Flower
Fresh and free-spirited, Pacific Rock Flower evokes the sunlit coastline of eastern Australia. Inspired by the native Coastal Tea Tree and its delicate white blooms, this floral aquatic woody fragrance layers Coral Flower, Cocowax and luminous Tuberose over a base of Patchouli from Indonesia and Australian Sandalwood. [PARA] Pacific Rock Flower is a sparkling perfume that celebrates the salt air, wild blooms and golden sands of Australia’s coast.
Neshama Perfume – Wandering Stars
She is a wanderer, a dreamer, an enigma wrapped in starlight. Wandering Stars is the fragrance of a bold escape, where innocence meets intrigue, and the world reveals itself in layers of heady floral notes and primal magnetic warmth. [PARA] Wandering Stars pairs the sweet floral nature of Gardenias in bloom with the earthen intensity of Indonesian Oud. At its core is the rare, luminous Lebanese Gardenia, extracted by a traditional enfleurage technique that has largely disappeared from modern perfumery. This gardenia is fruity and floral, with facets of stone fruit and bright goji berry; a whisper of jasmine’s delicacy and tuberose’s narcotic allure. [PARA] Created by perfumer Michael Nordstrand of Mythologist Studio™(link) and Neshama perfumer Simon Shaer, Wandering Stars pairs the soft insistence of Gardenias in bloom with the earthen intensity of wild Indonesian Oud. Distilled from two Gyrinops species grown on separate islands, its leathery green and tobacco facets ground the fragrance with a primal, magnetic warmth and provide a perfect contrast to the heady floral notes.
JIL SANDER – OLFACTORY SERIES 1 – BLACK TEA
JIL SANDER launched it’s first premium fragrance collection with Coty in 2025. Building upon the brand’s iconic design codes, Olfactory Series 1, plays on contrasts fusing botany and technology in six minimalist formulas in which the olfactory marks of aldehydes cut across key natural ingredients, giving every fragrance unique shapes. [PARA] The leading idea was to recalibrate traditional proportions, creating radical compositions that use only the essential: the fragrance, infused with 3 key natural ingredients, the synthetic molecules of aldehydes, alcohol from upcycled carbon emissions, and water. Reaching the highest degree of olfactory clarity and expression. [PARA] Fragrances created with the best technologies to evoke the resonances between mother nature and human nature. Jil Sander Black Tea has a smoky, black leather tonality and is an icon within the collection. In this modern ambery, spicy fragrance, made of unexpected associations, the aldehydes highlight the warmth of Osmanthus from China, upcycled Cinnamon from Sri Lanka and Black Tea – CO2 extracted to obtain a pitch as close as possible to its natural note. [PARA] The idea was to play with very deep and intense matter, of travelling without moving, using the faculty of our senses to
NEST NEW YORK – VOYAGES CERULEAN COAST EAU DE PARFUM
Alive with the dynamism of ocean breezes, seaside florals, and warm woods, this modern marine scent captures the stirring beauty of a coastal walk in springtime. [PARA] With notes of Italian bitter orange and sea flora that dry down with a warm trail of amber, musk, and salted driftwood.
EDENISTE – EDENISTE LIFEBOOST HAPPINESS
Happiness is Edeniste’s most sought-after creation, composed by Master Perfumer Aurélien Guichard with Audrey Semeraro, as a radiant expression of joy, vitality, and emotional uplift. A joyful woody fruity floral, it is a sparkling essence built around an exotic mango accord, spiked with juicy notes of raspberry and watermelon, and grounded in pure Virginian cedarwood.
The fragrance opens with fresh melon, aquatic facets, and luminous exotic notes, creating an immediate sensation of lightness and energy. At its heart, mango, coconut, and jasmine bloom with warmth and sensuality, evoking optimism and emotional openness. A base of raspberry, soft musks, and cedarwood oil leaves an uplifting yet reassuring trail.
What makes Happiness distinctive is its core olfactive Reward Accord, measured using functional Magnetic Resonance Imaging (fMRI) by Professor Thomas Hummel, a leading expert in olfaction and emotion. This research demonstrated activation of the brain’s dopaminergic reward pathways, associated with pleasure, motivation, and positive emotion.
These findings were reinforced by neurophysiological and user studies, in which participants reported increased optimism, vitality, and emotional lightness.
Happiness does not simply smell joyful, it measurably engages the biology of joy.
Savile Row Private Collection – Bucula Extrait de Parfum
Bucula Extrait de Parfum debuted as part of the new Savile Row Private Collection and launched during Autumn 2025 in independent department stores.
This bold new fragrance captures the spirit of London’s legendary street blending heritage with modern bespoke luxury to create a truly distinctive, signature fragrance. Its symbolic name, inspired by the Savile Row tailor’s button, embodies a seamless synthesis of tradition, artistry, and innovation.
Deliciously well balanced, Bucula unfolds with confidence. The opening enchants with dark juicy cherry layered with saffron and toasted almond, evoking the anticipation of bespoke creation. At its heart, a lush bouquet of rose and osmanthus emerges, enhanced by a fruity apricot glow bringing velvety warmth and depth. The opulent base is an embrace of patchouli, vanilla and praline, whose creamy sweetness blends to leave a lasting and enduring impression.
Crafted in Great Britain, Bucula is presented in a heavyweight glass bottle, framed with a sunken border, a decadent nameplate, and a hexagonal button cap. A plush interior and tailored presentation packaging reflect the fragrance’s precision and refinement.
Seamlessly translating the art of fine tailoring into fragrance, Bucula stands as a compelling contender for Best Niche Fragrance.
Rabanne – La Collection – BURNING LEATHER
Inspired by Calandre (the first fragrance created by Monsieur Rabanne in 1969), Burning Leather reimagines the fragrance experience with a contemporary twist that comes to life through an intensely primal leathery gourmand amber signature designed for a new generation of fragrance lovers. [PARA] An ode to the most sensual adventure in the leather seats of a vintage car, Burning Leather draws on the primal nature of raw leather while inviting addictive, smoky facets to create an impossibly desirable leathery gourmand ambery trail. [PARA] At the top, bergamot essence brings freshness and luminosity through a citrusy note while coriander seed lifts the fragrance with a hint of spice. At the heart, ultra-delicious maple syrup is enhanced by Iris butter; a voluptuous, velvety ingredient that at once amplifies the voluptuousness of the maple syrup. Unfolding moment by moment, the dry-down brings a leather accord, featuring labdanum resinoid – a warm, ambery note with rich, smoky facets. And finally, benzoin resinoid is sweet but not sugary, lending an exceptional quality that sits between vanilla and caramel and comes with powdery, milky undertones.
BeauFort London – Sirenide
The islands of Orkney, located to the North of Scotland, play host to the inspiration of this fragrance. According to ancient Orkney myth, shapeshifting creatures – Selkies – inhabit the bodies of seals and, coming out of the water, shed their skin to walk among the human population. Often in these stories the selkie’s skin is found and hidden by local men, and they are forced to marry their human captor. [PARA] In our rendering of this tale, however, the selkie takes the upper hand… horrified that he has tanned her precious skin, the selkie poisons her captor, reclaiming the leather and returning finally to the tumbling sea. [PARA] Sirenide therefore, is a suitably formidable fragrance: powerful and haunting, with triplicate aspects of ‘skins’ developing on your own. PVC melds with pinseal and an unnerving bitter almond note… water flowers blossom and die, returning to the water. [PARA] Top: Blue flag iris, Water Hawthorn, bitter almond & aniseed. [PARA] Heart: Water lily & Pink Lotus [PARA] Base: Ambergris, Cedar Atlas, Woodruff & Pinseal