Chloé – ATELIER DES FLEURS CEDRUS INTENSE
In 2019 for Atelier des Fleurs, perfumer Quentin Bisch created a unique fragrance inspired by the idea of a bouquet of woods. From a melding of cedar, vetiver and sandalwood, Cedrus came to be. Cedar let itself be discovered anew, appearing in all its complexity by exuding its tender, ambery facets. Cedrus quickly became the most iconic scent in the range. [PARA] In 2025 Chloé reinvents this emblematic fragrance by offering it a new dimension. Cedrus Intense enters the scene, paying a powerful tribute to the unique olfactory signature of Cedrus. This creation stems from a bond of affinity with a second perfumer, as Quentin Bisch and Louise Turner have joined forces exclusively to recompose the original accord and bestow cedar with all its intensity. [PARA] The fragrance’s three core woods have evolved, with Cedrus Intense marrying together Chinese cedar, Indian sand vetiver and Australian sandalwood. Each of these varieties unveils unexpected facets, instilling the composition with their force of character. Exceptionally high concentrations of noble materials, assertive notes that merge and collide with one another… Cedrus Intense is a fragrance with multiple surprising dimensions, all in line with free, instinctive, confident femininity.
Burberry – Her Eau de Parfum Intense
Burberry Her Eau de Parfum Intense – A vibrant, gourmand fragrance with a British twist, Her Eau de Parfum Intense is a fragrance for women who live life to the fullest. Its bolder scent captures an even more intense character, encouraging wearers to be daring, confident and free-spirited. [PARA] A new addition to the Burberry Her family, Her Eau de Parfum Intense amplifies Her’s signature scent with fruity notes of wild strawberry and orange blossom accord, rounded with warm ambery wood. [PARA] Burberry’s iconic Her Eau de Parfum Intense comes in a new design of a deeper lacquered matte pink, representing the intensity and femininity of the fragrance.
Kilian Paris – Angels’ Share Paradis
Inspired by an exceptional liqueur aged in oak barrels, Angels’ Share Paradis captures the Maison’s incomparable savoir-faire and founder Kilian Hennessy’s legacy. The emblematic essence of Angels’ Share unveils a new, daring intensity with tantalizing raspberry liquor and exquisite Bulgarian Rose Oil Orpur. [PARA] A lavish dose of Praline Accord, enriched with warm amber notes of Venezuelan Tonka Bean Absolut, blends seamlessly to linger on the skin, leaving a captivating, sensual trail.
Burberry – Goddess Parfum
A new chapter of fragrance intensity within the Burberry Goddess fragrance story. A celebration of the strength, confidence and kindness within. [PARA] Created by renowned perfumer Amandine Clerc-Marie, the new Parfum introduces unexpected twists. ‘I amplified the power and sensuality of the three signature vanilla accords at the heart of the Goddess fragrance,’ says Clerc-Marie, who also included a surprising soft suede accent at the base–evoking the generous warmth and sensuality of the fabric. [PARA] At the top sits a vibrant raspberry accord, sharp but not cutting, which is paired with aromatic lavender essence for balance. It’s a radiant way into the sensuous heart of the fragrance: the signature trio of vanillas – infusion, caviar and absolute. At the base is the suede, bringing warmth, sensuality and texture. [PARA] ‘This new fragrance speaks of transformation and the feminine energy within everywoman. It’s self-assured, deep, and vibrant, a harmonious blend of sophistication and sensuality,’ adds Amandine Clerc-Marie, perfumer. ‘It is a tribute to the Goddess within every woman, celebrating her strength, grace, and allure.’
Kilian Paris – Angels’ Share on The Rocks
Inspired by the way Kilian Hennessy enjoys cognac—on the rocks—this creation reimagines the Angels’ Share indulgence. The exclusive “On the Rocks” accord, a defining signature of KILIAN PARIS, elevates the experience with a zesty cocktail of Bergamot, Grapefruit, and Aldehydes, bringing a crystalline chill to this luxurious elixir. [PARA] This sparkling freshness unfolds into the slow warmth of Cognac Essence, enriched by Myrrh Resin and Tonka Bean Absolute, balancing frosty brightness with a smooth, amber allure.
Boadicea The Victorious – Lannosea
Lannosea is a perfume of dazzling solar contrasts; citrus exuberance blends with the depths of a golden harvest. Created by Céline Herbette, a perfumer at CPL Aromas, Lannosea illuminates the dark. A delicious twist of citrus with gourmand fruits and floral notes. [PARA] A veil of atmospheric smoke (AromaFusion) and the uplifting mint-green vibe of Litsea Cubeba meet woods and swirling coffee, lending longevity and balance between the beautiful counterpointing of olfactive forces. A distinctive sun-kissed Lemon Confit accord is exalted by the delicacy of Wild Elderflower (AromaSpace), both strands revitalising and persuasive in their combination of zest and a hint of salted ozonics. [PARA] Delicious Kholas dates deliver a buttered caramel chewiness while rum adds a vanillic, aged booziness tinted with sparkling pink pepper and tart bergamot. Litsea Cubeba is said to promote physical relaxation and mental wellbeing with its grassy brightness and hint of bruised lemongrass. A coffee note (AromaSpace) layers in addictive smoothness while indolic Orange Blossom mixes with the resinous terpenes of fir balsam over leathered woods.
LBTY. Fragrance – Zephirine Eau de Parfum
Experience the wondrous world of Liberty in a fresh way with Zephirine eau de parfum from the Liberty LBTY. Fragrance collection. [PARA] Open the door to a fantastical palace, where the majestic peacock saunters through the enchanting grounds leaving a trail of luscious incense that mingles with ripe figs, velvety rose petals and rich vetiver. [PARA] Boasting a decadent addition to your fine fragrance arsenal.
VALENTINO BEAUTY – VALENTINO BORN IN ROMA EXTRADOSE
As night falls on the eternal city, let yourself be whisked away to a Roman palazzo, discover a new chapter of Born in Roma story with Born in Roma Extradose. Born in Roma Extradose pushes the boundaries, experience the highest concentration of Born In Roma and pursue the addiction of Born in Roma fragrances. [PARA] Born from the intensity of a night in the eternal city, this floral-ambery fragrance opens the door of an extravagant world, amplified by an extradose of vanilla and captivating liquor-like notes, created by rhum and cassis accords, for an extra addiction. [PARA] Deep dive into a magnetic dream, unleash your personalities, live excessively, and explore the vibrant ways to be you. Dare to be extra-you, dare to be Extra-ordinary.
Miu Miu Beauty – Miutine
Introducing Miutine,
the new irreverent fragrance by Miu Miu
Miu Miu unveils Miutine, the new feminine fragrance, capturing the ultimate essence of the Miu Miu woman, irreverent, youthful in spirit, and unconventional. Miutine is worn entirely for oneself away from any gaze. Captured in a toffee-toned matelassé flacon, the scent within, a classic chypre signature, is twisted with a fruity gourmet cheekiness. [PARA] The name: Miutine
Miutine, adjective.
Used to describe an individual whose spirit is unyielding…unconstrained.
One who navigates life on their own terms…effortlessly.
They do not always show up on time…
But when they arrive…you notice.
Their actions are often unpredictable.
They are the quiet storm in a room full of people.
They know the rules but behave as if they do not exist.
They dress up just to stay home.
An individual confident in their contradictions…they grant themselves permission instead of asking for it.
And even when falling behind…
They somehow remain ahead.
Miutine. [PARA] Miutine. A mischievous, Miu Miu twist on the French ‘mutine’, a rebel’s spirit, bottled. The spirit of the Miu Miu girl: irreverent. She knows the rules and enjoys twisting them.
Ralph Lauren Fragrances – Ralphs Club New York EDP
Ralph’s Club New York marks a pivotal moment for Ralph Lauren Fragrances: the launch of a bold, elevated masculine pillar that complements the iconic Polo franchise while targeting a new generation. Inspired by R&B culture and nocturnal New York energy, this fragrance speaks to the confident millennial and Gen-Z man who views scent as social elevation and self-transformation. [PARA] At its olfactory core lies unprecedented innovation. Crafted by the perfumers behind Azzaro The Most Wanted EDP and Prada Paradoxe, Ralph’s Club New York introduces the first blackcurrant-led fragrance designed specifically for men—a daring Fougere Ambery composition that breaks new ground within the Ralph Lauren portfolio. [PARA] The fragrance opens with blackcurrant accord, superessence of Italian green mandarin, and Calabrian bergamot. Its heart reveals Provençal lavender diva and Madagascan geranium bourbon, enriched with Australian sandalwood. The base delivers lasting sensuality through moss accord, fir balsam duo, and infusion of Madagascan vanilla. [PARA] This EDP intensity composition, housed in a striking chrome bottle and fronted by global icon Usher, transcends traditional masculinity—offering modern men a scent designed to seduce and turn heads.