Miu Miu Beauty – Miutine
Introducing Miutine,
the new irreverent fragrance by Miu Miu
Miu Miu unveils Miutine, the new feminine fragrance, capturing the ultimate essence of the Miu Miu woman, irreverent, youthful in spirit, and unconventional. Miutine is worn entirely for oneself away from any gaze. Captured in a toffee-toned matelassé flacon, the scent within, a classic chypre signature, is twisted with a fruity gourmet cheekiness. [PARA] The name: Miutine
Miutine, adjective.
Used to describe an individual whose spirit is unyielding…unconstrained.
One who navigates life on their own terms…effortlessly.
They do not always show up on time…
But when they arrive…you notice.
Their actions are often unpredictable.
They are the quiet storm in a room full of people.
They know the rules but behave as if they do not exist.
They dress up just to stay home.
An individual confident in their contradictions…they grant themselves permission instead of asking for it.
And even when falling behind…
They somehow remain ahead.
Miutine. [PARA] Miutine. A mischievous, Miu Miu twist on the French ‘mutine’, a rebel’s spirit, bottled. The spirit of the Miu Miu girl: irreverent. She knows the rules and enjoys twisting them.
Ralph Lauren Fragrances – Ralphs Club New York EDP
Ralph’s Club New York marks a pivotal moment for Ralph Lauren Fragrances: the launch of a bold, elevated masculine pillar that complements the iconic Polo franchise while targeting a new generation. Inspired by R&B culture and nocturnal New York energy, this fragrance speaks to the confident millennial and Gen-Z man who views scent as social elevation and self-transformation. [PARA] At its olfactory core lies unprecedented innovation. Crafted by the perfumers behind Azzaro The Most Wanted EDP and Prada Paradoxe, Ralph’s Club New York introduces the first blackcurrant-led fragrance designed specifically for men—a daring Fougere Ambery composition that breaks new ground within the Ralph Lauren portfolio. [PARA] The fragrance opens with blackcurrant accord, superessence of Italian green mandarin, and Calabrian bergamot. Its heart reveals Provençal lavender diva and Madagascan geranium bourbon, enriched with Australian sandalwood. The base delivers lasting sensuality through moss accord, fir balsam duo, and infusion of Madagascan vanilla. [PARA] This EDP intensity composition, housed in a striking chrome bottle and fronted by global icon Usher, transcends traditional masculinity—offering modern men a scent designed to seduce and turn heads.
CHANEL – Coco Mademoiselle Intense
The COCO MADEMOISELLE Eau de Parfum Intense Purse Spray presents as a piece of jewellery that adorns the wrist. Designed for those who always want their signature fragrance within reach, the limited-edition spray is encased in an ultra-portable format, suspended from a gold chain with pearl accents – elevating the ritual of reapplying perfume. This design lends itself to intuitive, spontaneous application and is ideal for refreshing the sensual, ambery notes of the fragrance. [PARA] The bold ambery scent remains untouched: rich, deep, and unmistakably COCO MADEMOISELLE, but now housed in a design that feels like an extension of one’s wardrobe. Whether worn around the wrist or slipped into a bag, this limited-edition release – which comes in a 7 ml size and features a double chain strap – can be taken anywhere with you on the go.
CHANEL – Bleu de Chanel: L’Exclusif
Designed like an Extrait de Parfum, BLEU DE CHANEL L’EXCLUSIF is a complex and intense ambery-aromatic fragrance with a spellbinding trail. An indefinable creation that fully unfurls on the skin. The radical lines of this new cubic bottle accentuate its unique shape, making it a true statement piece and conveying the power and sophistication of BLEU DE CHANEL L’EXCLUSIF. [PARA] A precious object and a visual representation of this fragrance’s extraordinary intensity. An exceptional creation intended for those whose singular vision sets them apart. [PARA] BLEU DE CHANEL L’EXCLUSIF is a true concentration of exceptional raw materials. It is an expression of unique CHANEL craftsmanship. Sandalwood, brought to the fore of this creation, adds depth and intensity. The mysterious, spellbinding character of the fragrance manifests itself through leathery, resinous notes of cistus labdanum. [PARA] Finally, woody ambery notes bring contrast and vibrancy to BLEU DE CHANEL L’EXCLUSIF, resulting in a majestic fragrance that leaves a powerful, memorable impression and stays on the skin as if magnetically drawn to it. BLEU DE CHANEL L’EXCLUSIF reveals its full depth and multi-faceted character when applied to the skin.
Molton Brown – Bluebell & Wild Strawberry Eau de Parfum
From the mind of Senior Perfumer Véronique Nyberg, this fragrance captures the essence of springtime — a season she associates with renewal, movement and creative energy. Inspired by walks in nature, it draws on Nyberg’s memories of a childhood spent in the Alpine woods near Alpes-de-Haute-Provence in France, where the gradual arrival of spring unfolds at the heart of the composition. “Walking in nature allows me to feel grounded and rested, opening my mind to be creatively inspired and energised,” says Nyberg. [PARA] “I wanted to create a highly contrasted fragrance that reflects the energy I feel in the forest. The vivid colours of tiny flowers scattered across the green forest floor are incredible, and I wanted to translate that sensation into scent. Spring is the perfect moment.” [PARA] Fragrance Profile:
Top Notes: Blackberries, Wild Strawberries, Bergamot, Galbanum.
Heart Notes: Bluebell, Violet Leaves, Tuberose, Lily of the Valley (May Lily).
Base Notes: Marine Woods, Sandalwood, White Woods, Amber Accord.
Parfums Christian Dior – Miss Dior Essence
Miss Dior Essence, an addictive chypre [PARA] A symbol of a powerful and magnetic femininity imagined by Francis Kurkdjian, Dior Perfume Creative Director, Miss Dior Essence expresses its intensity through a high concentration and a trail saturated with colour, featuring gourmand and sensual accords. [PARA] Miss Dior Essence is both surprising and captivating: a succulent blackberry and elderflower accord elevates a wildly luxurious jasmine bouquet. [PARA] Grounded in dense, enveloping woody oak accords, this playful chypre is an ode to femininity, resonating like a bold brushstroke on an olfactory floral canvas. [PARA] Paying homage to its origins, the elegant Miss Dior Essence bottle with its frosted houndstooth motif and black gros grain dagger bow atop an exquisite glass is the most luxurious and elevate bottle in the industry.
Gucci – Flora Gorgeous Gardenia Eau de Parfum Intense
New Gucci Flora Gorgeous Gardenia Eau de Parfum Intense. A harmonious blend of elegance and boldness. Imparting unfiltered joy, Gucci Flora Gorgeous Gardenia Eau de Parfum Intense enhances the floral freshness of the Gardenia flower with a rich, woody power. [PARA] Embodied by one of the most fearless artists and cultural icons of our era, Miley Cyrus brings her free-spirited nature and creative versatility to Gucci Flora Gorgeous Gardenia Intense, which marks the most intense expression of the Flora collection yet. [PARA] A reinterpretation of Gucci Flora Gorgeous Gardenia EDP, the new creation magnifies the Gardenia notes of the original scent. Now enriched with a deeper woody character, the fragrance embraces the radiance of flowers. This Floral Woody Gourmand fragrance owes its blissful allure to master perfumer Honorine Blanc. [PARA] This new expression of Flora’s signature scent unveils a multi-faceted journey. Lively Mandarin Essence ignites the senses while a radiant brightness leads into the fragrance’s heart where Gardenia Accord entwines with Hedione, creating a beautiful burst of floral notes. Enhancing this sensuality even further, Sandalwood Essence lends a woody intensity. The result is a long-lasting fragrance, perfect for infusing.
Chloé – LE PARFUM
With each new Chloé fragrance, the emblematic rose, an unexpected, undone floral note that remains a cult favourite, is amplified by intense overload accords, revealing a complexity that is singular, feminine and sensual. The new Chloé Le Parfum is the most powerful yet, charged by a powerful overdose of orange blossom — intensely enveloping — that enriches the rose. [PARA] For the first time, notes of an overload of orange blossom, heady, sun-ripened and cut by a soft, citrus, intertwines with those of the unique rose — unconventional, contemporary, and fresh — far from powdery. They come together in a floral explosion alongside an accord of tonka bean and vanilla that combine to create an amber back note that lingers long afterwards in a sensual finish. Warm, powerful, and seductive, Le Parfum is addictive without being saccharine. [PARA] “With Chloé Le Parfum, I wanted to combine my father’s heritage with my own vision, enhancing Chloé’s emblematic rose with an addictive sensuality through orange blossom and vanilla floral notes,” says Perfumer Romain Almairac. [PARA] In the campaign, four inspiring women embody the instinctive and true-to-self Chloé woman. Independent and unbound by convention, these women appear carefree, self-determined, joyful.
Boadicea The Victorious – Lannosea
Lannosea is a perfume of dazzling solar contrasts; citrus exuberance blends with the depths of a golden harvest. Created by Céline Herbette, a perfumer at CPL Aromas, Lannosea illuminates the dark. A delicious twist of citrus with gourmand fruits and floral notes. [PARA] A veil of atmospheric smoke (AromaFusion) and the uplifting mint-green vibe of Litsea Cubeba meet woods and swirling coffee, lending longevity and balance between the beautiful counterpointing of olfactive forces. A distinctive sun-kissed Lemon Confit accord is exalted by the delicacy of Wild Elderflower (AromaSpace), both strands revitalising and persuasive in their combination of zest and a hint of salted ozonics. [PARA] Delicious Kholas dates deliver a buttered caramel chewiness while rum adds a vanillic, aged booziness tinted with sparkling pink pepper and tart bergamot. Litsea Cubeba is said to promote physical relaxation and mental wellbeing with its grassy brightness and hint of bruised lemongrass. A coffee note (AromaSpace) layers in addictive smoothness while indolic Orange Blossom mixes with the resinous terpenes of fir balsam over leathered woods.
KAYALI – Mona Kattan
Since it’s inception in 2018, founder & beauty mogul, Mona Kattan has taken KAYALI from a homegrown brand to one of the most beloved fragrance brands globally. Inspired by her Middle Eastern heritage & the art of layering fragrances, Mona has launched 33 fragrances across a wide spectrum of olfactive families in just 7 years, building a global brand with a community of over 7 million followers who are encouraged to “unlock their imagination” through the power of scent. Through the global partnership with Sephora, KAYALI has a retail presence across more than 3,000 doors worldwide. Through education, eventing, & a community first-approach, KAYALI fragrances reflect Mona’s vision of scent as a multi-sensory expression of emotion, memory, and mood, experienced as acts of self-love. This philosophy came to life with the launch of KAYALI’s Freedom Collection, a deeply personal milestone inspired by Mona’s journey into independence and creative ownership. Built around four musk fragrances, the collection celebrated self-expression & individuality, inviting people to wear scent on their own terms and find their light through layering. Beyond innovation, Mona expanded KAYALI’s purpose through KAYALI Cares, launched in January 2026.